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[05/11/12 - 08:52 AM]
ABC's "Grey's" is Up Year to Year and Hits an 13-Week High in Adults 18-49
ABC spins the numbers for Thursday, May 10.

[via press release from ABC]

Correction: "Grey's" Hit a 13-Week High...not an 11-Week High

· Rising in viewers (+4%) and young adults (+3%) over the prior week, ABC's Grey's Anatomy achieved a 13-week high in Adults 18-49 - since 2/09/12.

ABC's "Grey's" is Up Year to Year and Hits an 11-Week High in Adults 18-49

Early info on ABC's Thursday, ahead of the regular press release.

Gaining week to week in the 8 o'clock hour, against the season's penultimate episode of Fox's American Idol-Thurs and CBS' comedies (season finale of The Big Bang Theory/Rules of Engagement), ABC's Missing more than doubled the audience of NBC's comedy block (+113% over Community/30 Rock). The new ABC drama also defeated the established NBC comedies with Adults 25-54 (+7%) and Women 18-49 (+7%).

· ABC's Missing attracted its biggest audience in 3 weeks (since 4/19/12) and improved its hour year to year by 19% over original programming on the year-ago evening.

Vaulting over its lead-in at 9pm in Adults 18-49 (+209%), ABC's Grey's Anatomy stood as the top-rated series in its hour for the 5th week running and continued to qualify as Thursday's #1 drama. Dominating the 9 o'clock hour, ABC's Grey's Anatomy outdelivered CBS' Person of Interest by 31%, Fox's Idol-driven Touch by 70% and NBC's comedy finales by 70% (The Office/Parks and Recreation). Additionally, Grey's registered as Thursday's highest-rated TV series with Adults 18-34, Women 18-49 (2nd straight week) and Women 18-34 (6th straight week).

· Rising in viewers (+4%) and young adults (+3%) over the prior week, ABC's Grey's Anatomy achieved an 11-week high in Adults 18-49 - since 2/23/12.

· Grey's was up over its year-ago telecast in Adults 18-49 (+6%), Adults 18-34 (+4%) and across all key Women demos: W18-34 (+8%), W18-49 (+6%) and W25-54 (+3%).

During the 10pm hour, ABC freshman Scandal earned second place to CBS' veteran The Mentalist in Total Viewers and key Adults (AD18-49/AD25-54). Also in its time period, ABC's Scandal continued to overshadow its freshman drama competition, more than doubling the results for NBC's Awake in Total Viewers (+160%), Adults 25-54 (+150%) and Adults 18-49 (+122%). Additionally, Scandal took full control of The Mentalist with Adults 18-34 (+50%) and finished #1 in its slot for the 6th consecutive week with Women 18-49.

· Scandal built week to week among Adults 18-49 (+5%) to match a series best and also grew with Adults 18-34 (+7%) to hit a new series high.

Quick Take for Thursday, May 10, 2012 (Fast Affiliate Live + Same Day Ratings)

Gaining Week to Week in the 8pm Hour, ABC Freshman "Missing" More than Doubles the Audience of NBC's Comedies and Improves its Hour Year to Year

Hitting a 13-Week High and Growing Year to Year in Adults 18-49, ABC's "Grey's Anatomy" is the No. 1 Series in its Slot for the 5th Week Running

ABC's "Scandal" Towers Over its Freshman Drama Competition in the 10pm Hour And Builds Young Adult Audience Week to Week to a Series High in Adults 18-34

"Missing" (8:00-9:00 p.m.)

Gaining week to week in the 8 o'clock hour against the season's penultimate episode of Fox's "American Idol-Thurs" and CBS' comedies (season finale of "The Big Bang Theory"/"Rules of Engagement"), ABC's "Missing" (6.4 million) more than doubled the audience of NBC's comedy block (+113% over "Community"/"30 Rock" = 3.0 million). The new ABC drama also defeated the established NBC comedies with Adults 25-54 (+7%) and Women 18-49 (+7%).

· ABC's "Missing" attracted its biggest audience in 3 weeks (since 4/19/12) and improved its hour year to year by 19% over original programming on the year-ago evening ("Wipeout" on 5/12/11 = 5.4 million).

"Grey's Anatomy" (9:00-10:00 p.m.)

Vaulting over its lead-in at 9:00 p.m. in Adults 18-49 (+209%), ABC's "Grey's Anatomy" stood as the top-rated series in its hour for the 5th week running and continued to qualify as Thursday's No. 1 drama. Dominating the 9 o'clock hour, ABC's "Grey's Anatomy" (3.4/9) outdelivered CBS' "Person of Interest" by 31% (2.6/7), Fox's "Idol"-driven "Touch" by 70% (2.0/6) and NBC's comedy finales by 70% ("The Office"/"Parks and Recreation" = 2.0/6). Additionally, "Grey's" registered as Thursday's highest-rated TV series with Adults 18-34 (tie), Women 18-49 (2nd straight week) and Women 18-34 (6th straight week).

· Rising in viewers (+4%) and young adults (+3%) over the prior week, ABC's "Grey's Anatomy" achieved a 13-week high in Adults 18-49 - since 2/09/12.

· "Grey's" was up over its year-ago telecast in Adults 18-49 (+6%), Adults 18-34 (+4%) and across all key Women demos: W18-34 (+8%), W18-49 (+6%) and W25-54 (+3%).

"Scandal" (10:00-11:00 p.m.)

During the 10:00 p.m. hour, ABC freshman "Scandal" earned second place to CBS' veteran "The Mentalist" in Total Viewers and key Adults (AD18-49/AD25-54). Also in its time period, ABC's "Scandal" continued to overshadow its freshman drama competition, more than doubling the results for NBC's "Awake" in Total Viewers (+160% - 6.5 million vs. 2.5 million), Adults 25-54 (+150% - 2.5/6 vs. 1.0/3) and Adults 18-49 (+122% - 2.0/6 vs. 0.9/2). Additionally, "Scandal" took full control of "The Mentalist" with Adults 18-34 (+50% - 1.5/5 vs. 1.0/3) and finished No. 1 in its slot for the 6th consecutive week with Women 18-49.

· "Scandal" built week to week among Adults 18-49 (+5%) to match a series best and also grew with Adults 18-34 (+7%) to hit a new series high.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 05/10/12.





  [may 2012]  
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M
T
W
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F
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· 30 ROCK (NBC)
· AMERICAN IDOL (FOX)
· AWAKE (NBC)
· BIG BANG THEORY, THE (CBS)
· COMMUNITY (YAHOO)
· GREY'S ANATOMY (ABC)
· MENTALIST, THE (CBS)
· MISSING (ABC)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· PERSON OF INTEREST (CBS)
· RULES OF ENGAGEMENT (CBS)
· SCANDAL (ABC)
· TOUCH (FOX)









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