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[05/17/12 - 11:59 AM]
Jay Leno and Jimmy Fallon Deliver #1 Finishes for the Late-Night Week of May 7-11
NBC spins the late-night numbers for the week of May 7-11.

[via press release from NBC]

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE LATE-NIGHT WEEK OF MAY 7-11

'TONIGHT' AND 'LATE NIGHT' DELIVER BIGGER 18-49 AND TOTAL-VIEWER AUDIENCES THAN THE ABC AND CBS TIME-PERIOD COMPETITION

SEASON TO DATE, JAY HAS STRETCHED HIS TOTAL-VIEWER LEAD OVER 'LATE SHOW' TO 15 PERCENT FROM THE YEAR-AGO 9 PERCENT AND JIMMY FALLON HAS INCREASED HIS MARGIN OVER 'LATE LATE SHOW' TO 15 PERCENT FROM 0.5 PERCENT

'LAST CALL WITH CARSON DALY' HITS A FIVE-WEEK HIGH IN 18-49 VIEWERS AND A FOUR-WEEK HIGH IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. - May 17, 2012 - NBC's "The Tonight Show with Jay Leno" has delivered #1 rankings in viewers 18-49 and total viewers for the week of May 7-11, generating bigger audiences in adults 18-49 and total viewers than its time-period competition of CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live."

At 12:35 a.m. ET, NBC's "Late Night with Jimmy Fallon" ranked #1 ahead of CBS's "Late Late Show with Craig Ferguson" and head to head versus ABC's "Kimmel" in viewers 18-49 and total viewers, delivering bigger audiences than "Late Late Show" in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

At 1:35 a.m. ET, NBC's "Last Call with Carson Daly" delivered its largest 18-49 audience (422,000) in five weeks, since the week of April 2-6, and its biggest overall audience (964,000) in four weeks, since the week of April 9-13.

Through the first 34 weeks of the season, "Tonight" has increased its total-viewer margin over "Late Show" to 15 percent (3.710 million vs. 3.218 million), up from the year-ago season-to-date advantage of 9 percent. Jimmy Fallon has also established a total-viewer lead over "Late Late Show" this season of 15 percent (1.764 million vs. 1.531 million), up from last year's advantage of 0.5 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-34, to 41 percent (276,000 vs. 196,000) up from last year's 23 percent, and in adults 25-54, to 11 percent (864,000 vs. 778,000) up from 2 percent at this point last season.

"Tonight" delivered a bigger 18-49 audience than "Late Show" for the 18th time in 21 weeks while Jimmy Fallon attracted a bigger 18-49 audience than "Late Late Show" for a 24th week in a row.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of May 7-11. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.7/3
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.6/3*
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2*

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.4 million viewers
CBS "Late Show," 3.0 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.8 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.9 million viewers*
12:35-1:35 a.m. ET
NBC "Late Night," 1.6 million viewers
CBS "Late Late Show," 1.4 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers*

* Friday's "Last Call" and "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 3 share
CBS "Late Show," 0.8/3
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.7 million viewers
CBS "Late Show," 3.2 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.8 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF MAY 7-11

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6

TBS, 11 p.m.-midnight, "Conan," 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.6 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.2 million

TBS, 11 p.m.-midnight, "Conan," 0.8 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million





  [may 2012]  
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