[05/24/12 - 11:06 AM]
FOX Sets New Broadcast Industry Record With Eighth Consecutive Season Victory Among Adults 18-49
FOX spins the numbers for the May sweeps period and the season to date.

[via press release from FOX]


AMERICAN IDOL Takes Top Spot in Adults 18-49 For Ninth Season in a Row

NEW GIRL Emerges as No. 1 New Series Among Young Adults

THE X FACTOR is No. 1 New Unscripted Series Among Adults 18-49

FOX Closes Season With Top 3 Most Socially Engaging Broadcast TV Shows

Network Wins May Sweep For Eighth Season Straight

Following last night's star-studded AMERICAN IDOL Season 11 finale, FOX has won its eighth straight season among Adults 18-49, breaking its previous record for the most consecutive season wins in the key adult demo in broadcast history. Averaging a 3.2/9 rating, FOX outperformed the No. 2 network (CBS) by +7%, the No. 3 network (NBC) by +28% and the No. 4 network (ABC) by +33%. In addition, FOX held relatively steady year-over-year (97% retention) among Adults 18-49 and Total Viewers, excluding last season's Super Bowl.

With a median age of 41, FOX once again drew the youngest audience among the Big Four networks and finished the season at No. 1 among Adults 18-34 for the 10th season in a row and No. 1 among Teens for the 12th consecutive season. In addition, FOX delivered:

· The No. 1 series among Adults 18-49 and Total Viewers - AMERICAN IDOL

· The No. 1 series among Teens - AMERICAN IDOL

· The No. 1 new series among Adults 18-34 - NEW GIRL

· The No. 1 new unscripted series among Adults 18-49 - THE X FACTOR

· The No. 1 series among Young Men and Male Teens - FAMILY GUY

· The No. 1 scripted series among Young Women - NEW GIRL

· The No. 1 series among Female Teens - GLEE

· The No. 1 sports network in Households for 15 years straight

FOX also ended the season as a leader in social TV, with the Top 3 most socially engaging shows on broadcast TV (as measured by Bluefin Labs):

Top Three Broadcast Shows By Total Social Comments:

1. AMERICAN IDOL - 5.9 Mil.

2. GLEE - 4.1 Mil.

3. THE X FACTOR - 3.8 Mil.

Other key 2011-12 season highlights include:

· FOX ranked No. 1 among Adults 18-49 on four of seven nights of the week (Wednesday, Thursday, Friday, Saturday) - the most nights of any network.

· FOX ranked either No. 1 or No. 2 on every night of the week among Adults 18-34.

· FOX ranked No. 1 on Thursday among Adults 18-49 for the second season in a row - in fact, FOX won 18 consecutive Thursdays this season, matching last season's record-breaking streak (the longest broadcast season streak since 1999).

· FOX has topped the rankings among Adults 18-49 for 10 of the past 13 quarters.

· FOX's median age of 41 for all programming is the youngest of the four major broadcast networks - eight years younger than the second-youngest network, NBC; nine years younger than ABC; and 14 years younger than CBS - and FOX was the only network to lower its median age this season.

Preliminary broadcast network season averages through 5/24/2012 (Most Current):

Adults 18-49
FOX: 3.2/9
CBS: 3.0/8
NBC: 2.5/7
ABC: 2.4/7

Total Viewers
CBS: 11.7 million
FOX: 8.9 million
ABC: 8.4 million
NBC: 7.4 million

Preliminary May 2012 Sweep Averages (Most Current):

Adults 18-49
FOX: 2.4/7
ABC: 2.1/6
CBS: 2.0/6
NBC: 1.6/5

Total Viewers
CBS: 9.5 million
ABC: 7.8 million
FOX: 7.4 million
NBC: 5.3 million

  [may 2012]  


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