[05/31/12 - 09:33 AM]
Style Media Delivers Best May Ever Across All Key Demos - Becoming Fastest Growing Cable Network Among Women 18-34
Style spins the numbers for the month of May.

[via press release from Style]



LOS ANGELES -- May 31, 2012 - Continuing to hyper-serve its key demographic of women 18-49, Style Media delivered its best May ever among all key demos, up +38% in W18-34, +16% in W18-49 and up +W18-34 and is up an impressive +72% in Primetime year-over-year. Additionally, the network saw its youngest May in history at the median age of 36, down six years year-over-year.

Style's original series continue to resonate with viewers driving the double-digit increases across all key demos. The fifth season of "Giuliana & Bill" on Tuesday nights is delivering the series' most watched season ever, averaging a half a million Total Viewers and 236,000 W18-49 while delivering triple digit gains across all key demos.The season finale of "Giuliana & Bill" airs Tuesday, June 5 at 8pm ET/PT. The fourth season of "Jerseylicious" remains appointment-viewing television for its fans, more than tripling the network's Primetime average among W18-49 (217,000).

The Style Network averaged 160,000 total viewers in Primetime, up +11% and was driven by its core W18-49 (71,000) and W18-34 (40,000) audience, year-over-year.

Source: Nielsen, NPM -May 2012 (04/30/12-05/27/12) vs. May 2011 (04/25/11-05/29/11) Prime M-Su 8P-11P L+SD Impressions, Fastest Growing 2Q12 To Date (03/26/12-05/27/12) vs. Year Ago Equivalent (03/28/11-05/29/11) L+7 thru 5/13/12 blended w/ L+SD thru 5/27/12 Prime M-Su 8P-11P includes ad supported cable entertainment networks that air in more than 50% of the daypart, Style Total Day 6A-3A P2+ Median Age May 2012 (04/30/12-05/27/12) vs. May 2011 (04/25/11-05/29/11), Giuliana & Bill S5 Original Telecasts (Tues, 8P-9P, 04/03/12-05/22/12) vs. Year Ago Time Period Average Tues 8P-9P (04/05/11-05/24/11), Jerseylicious S4 Original Telecasts (Sun, 8P-9P, 04/30/12-05/27/12) vs. Style Prime M-Su 8P-11P May 2012 Average (04/30/12-05/27/12).

About Style Media

Style Media, a global multimedia company that includes Style and myStyle.com, is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts more than 78 million cable and satellite subscribers and is the fastest growing women's network in the U.S. MyStyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Glam Fairy" and "Big Rich Texas." Style is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter athttps://twitter.com/StyleNetPR.

  [may 2012]  


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