[05/31/12 - 09:33 AM]
Style Media Delivers Best May Ever Across All Key Demos - Becoming Fastest Growing Cable Network Among Women 18-34
Style spins the numbers for the month of May.

[via press release from Style]



LOS ANGELES -- May 31, 2012 - Continuing to hyper-serve its key demographic of women 18-49, Style Media delivered its best May ever among all key demos, up +38% in W18-34, +16% in W18-49 and up +W18-34 and is up an impressive +72% in Primetime year-over-year. Additionally, the network saw its youngest May in history at the median age of 36, down six years year-over-year.

Style's original series continue to resonate with viewers driving the double-digit increases across all key demos. The fifth season of "Giuliana & Bill" on Tuesday nights is delivering the series' most watched season ever, averaging a half a million Total Viewers and 236,000 W18-49 while delivering triple digit gains across all key demos.The season finale of "Giuliana & Bill" airs Tuesday, June 5 at 8pm ET/PT. The fourth season of "Jerseylicious" remains appointment-viewing television for its fans, more than tripling the network's Primetime average among W18-49 (217,000).

The Style Network averaged 160,000 total viewers in Primetime, up +11% and was driven by its core W18-49 (71,000) and W18-34 (40,000) audience, year-over-year.

Source: Nielsen, NPM -May 2012 (04/30/12-05/27/12) vs. May 2011 (04/25/11-05/29/11) Prime M-Su 8P-11P L+SD Impressions, Fastest Growing 2Q12 To Date (03/26/12-05/27/12) vs. Year Ago Equivalent (03/28/11-05/29/11) L+7 thru 5/13/12 blended w/ L+SD thru 5/27/12 Prime M-Su 8P-11P includes ad supported cable entertainment networks that air in more than 50% of the daypart, Style Total Day 6A-3A P2+ Median Age May 2012 (04/30/12-05/27/12) vs. May 2011 (04/25/11-05/29/11), Giuliana & Bill S5 Original Telecasts (Tues, 8P-9P, 04/03/12-05/22/12) vs. Year Ago Time Period Average Tues 8P-9P (04/05/11-05/24/11), Jerseylicious S4 Original Telecasts (Sun, 8P-9P, 04/30/12-05/27/12) vs. Style Prime M-Su 8P-11P May 2012 Average (04/30/12-05/27/12).

About Style Media

Style Media, a global multimedia company that includes Style and myStyle.com, is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts more than 78 million cable and satellite subscribers and is the fastest growing women's network in the U.S. MyStyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Glam Fairy" and "Big Rich Texas." Style is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter athttps://twitter.com/StyleNetPR.

  [may 2012]  


most recent ratings | view all posts
[10/06/15 - 09:30 AM]
"Scorpion" Grows in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, October 5.

[10/06/15 - 09:03 AM]
"48 Hours: The Doctor's Daughter" Is Saturday's #1 Non-Sports Broadcast with Viewers
CBS spins the numbers for Saturday, October 3.

[10/06/15 - 08:40 AM]
"Blindspot" Retains 96% of Last Week's 18-49 Rating
NBC spins the numbers for Monday, October 5.

[10/06/15 - 08:35 AM]
Monday's Broadcast Ratings: "Voice," "Blindspot" Keep NBC on Top
The Peacock leads the night in total viewers and adults 18-49 for the third consecutive week.

[10/06/15 - 08:28 AM]
"Dancing with the Stars" Is Monday's Most Social Program for the 4th Week in a Row
ABC spins the numbers for Monday, October 5.

[10/05/15 - 03:34 PM]
Discovery Channel Delivers Third Consecutive Record-Breaking Quarter in Ratings and Viewership
Discovery spins the numbers for the third quarter of 2015.

[10/05/15 - 01:43 PM]
Major League Baseball Delivers FOX Sports a Triple Crown in 2015
FOX Sports spins the numbers for its MLB coverage to date this season.

[10/05/15 - 01:34 PM]
Velocity Rings in Four Year Anniversary with Its Best Third Quarter Ever in Primetime
Velocity spins the numbers for the third quarter of 2015.

[10/05/15 - 10:59 AM]
FOX 3-Day Ratings: "Empire" Jumps 40% in Adults 18-49; Tops #2 Show by More Than 2 Full Rating Points
FOX further spins the numbers for Wednesday, September 30.

[10/05/15 - 09:43 AM]
Series Premiere of "Code Black" Grows by Nearly 3 Million Viewers and 53% in Adults 18-49 with Live +3-Day Viewing
CBS further spins the numbers for Wednesday, September 30.

[10/05/15 - 09:39 AM]
Momentum Gaining for Discovery Family Channel with Growth Across All Dayparts in 3Q15
Discovery Family Channel spins the numbers for the third quarter of 2015.

[10/05/15 - 08:33 AM]
"Quantico" Spikes Over Its Lead-In, Holds Its Debut Rating and Boosts Its Slot by 46%
ABC spins the numbers for Sunday, October 4.

[10/05/15 - 08:32 AM]
Sunday's Broadcast Ratings: NFL Puts NBC on Top; Sparks FOX Growth
The latter's hour worth of coverage bumps up its comedies by double digits from last week's premieres.

[10/05/15 - 08:12 AM]
Saints Overtime Win Over Cowboys Is Up 8% from the "SNF" Matchup for Week 4 of the NFL Season in 2014
NBC spins the numbers for Sunday, October 4.

[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.