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[06/07/12 - 11:52 AM]
For the Broadcast Year to Date, Jay Leno and Jimmy Fallon Increase Their Total-Viewer Margins vs. Last Year
NBC spins the late-night numbers for the week of May 28-June 1.

[via press release from NBC]

NBC RATINGS RESULTS FOR THE LATE-NIGHT WEEK OF MAY 28-JUNE 1

FOR THE BROADCAST YEAR TO DATE, JAY LENO AND JIMMY FALLON INCREASE THEIR TOTAL-VIEWER MARGINS VS. LAST YEAR

UNIVERSAL CITY, Calif. - June 7, 2012 - NBC's "The Tonight Show with Jay Leno" has delivered bigger audiences in adults 18-49, total viewers and other key ratings categories versus CBS's "Late Show with David Letterman" in a week of rebroadcasts for both shows during which Monday results were excluded due to the Memorial Day holiday. Also note that Wednesday NBC results are excluded from the averages due to a hockey overrun.

At 12:35 a.m. ET, encore telecasts of "Late Night with Jimmy Fallon" out-delivered originals of CBS's "Late Late Show with Craig Ferguson" for the week of May 28-June 1 in all key categories: adults, men and women 18-34, 18-49 and 25-54, as well as total viewers.

For the week, "Tonight" and "Late Show" tied in adult 18-49 rating with a 0.6 each, while in viewers 18-49, "Tonight" posted a 4 percent margin of victory (with 827,000 adults 18-49 vs. 799,000). "Tonight" delivered bigger audiences than "Late Show" for the week in every key ratings category.

Through the first 37 weeks of the 2011-12 broadcast year, "Tonight" has increased its total-viewer margin over "Late Show" to 16 percent (3.695 million vs. 3.196 million), up from the year-ago season-to-date advantage of 10 percent. Jimmy Fallon has also established a total-viewer lead over "Late Late Show" this season of 16 percent (1.763 million vs. 1.521 million), up from last year's advantage of 1 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-34, to 42 percent (277,000 vs. 195,000) up from last year's 25 percent, and in adults 25-54, up to 12 percent (860,000 vs. 769,000) from 2 percent at this point last season.

"Tonight" delivered a bigger 18-49 audience than "Late Show" for the 20th time in 24 weeks while Jimmy Fallon attracted a bigger 18-49 audience than "Late Late Show" for a 27th week in a row.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of May 28- June 1. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.6 rating, 3 share (in encore telecasts)*
CBS "Late Show," 0.6/3 (in encore telecasts)*
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.8/3*
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2 (in encore telecasts)*
12:35-1:35 a.m. ET
NBC "Late Night," 0.4/2 (in encore telecasts)*
CBS "Late Late Show," 0.3/2*
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2 (in encore telecasts)*

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.0 million viewers (in encore telecasts)*
CBS "Late Show," 2.6 million viewers (in encore telecasts)*
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.6 million viewers*
12 midnight-1 a.m. ET
ABC "Kimmel," 1.6 million viewers (in encore telecasts)*
12:35-1:35 a.m. ET
NBC "Late Night," 1.5 million viewers (in encore telecasts)*
CBS "Late Late Show," 1.2 million viewers*
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers (in encore telecasts)*

* Monday results are excluded due to the Memorial Day holiday. All Wednesday NBC results are excluded due to a hockey overrun.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 3 share
CBS "Late Show," 0.8/3
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.7 million viewers
CBS "Late Show," 3.2 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.8 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF MAY 28 - JUNE 1

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7**

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6**

TBS, 11 p.m.-midnight, "Conan," 0.3 (in encore telecast)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.7**

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.3**

TBS, 11 p.m.-midnight, "Conan," 0.7 million (in encore telecasts)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

** "Daily Show" and "Colbert" were preempted on Monday.





  [june 2012]  
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