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[06/12/12 - 09:02 AM]
Continuing to Grow ABC's "The Bachelorette" is Monday's Most-Watched TV Show
ABC spins the numbers for Monday, June 11.

[via press release from ABC]

Continuing to Grow ABC's "The Bachelorette" is Monday's Most-Watched TV Show

Early info on ABC's Monday, ahead of the regular press release.

With The Bachelorette and a repeat airing of Castle, ABC finished as Monday's most-watched TV network, winning the night by double-digit percentages over Fox (+10%), CBS (+16%) and NBC (+57%). In addition, the Net earned second place on the evening in Adults 18-49 to Fox's all-original lineup (Hell's Kitchen/MasterChef), beating NBC's series-clinching NHL Stanly Cup Game 6 coverage by a wide margin (+19%).

· In viewers and young adults, ABC marked its strongest summertime (Memorial Day- Labor Day) Monday since the beginning of last August - since 8/8/11.

At 8pm, ABC's The Bachelorette won its 2-hour time period to emerge as Monday's most-watched TV show overall. In addition, the ABC unscripted series led its slot for the 4th week running across all key Women demos (W18-34/W18-49/W25-54), standing as the night's #1 TV series for the 4th consecutive week among its core Women 18-34 audience.

· Up for the 2nd week in a row in Total Viewers (+7%) and Adults 18-49 (+5%), The Bachelorette produced ABC's top summertime numbers in the time slot since last July - since 7/25/11.

In the 10 o'clock hour, ABC's Castle scored its highest-rated-ever summer number with Adults 18-49.

Quick Take for Monday, June 11, 2012 (Fast Affiliate Live+ Same Day Ratings)

Standing as the Most-Watched Net on the Night, ABC Posts Strongest Summertime Monday since Early August in Total Viewers and Adults 18-49

Monday's No. 1 Program in Total Viewers, "The Bachelorette" Leads its Time-Slot for the 4th Week Running Across All Key Women Demos

ABC's "Castle" Scores Highest-Rated-Ever Summer Number with Adults 18-49

Monday Night (8:00-11:00 p.m.)

With "The Bachelorette" and a repeat airing of "Castle," ABC finished as Monday's most-watched TV network (6.6 million), winning the night by double-digit percentages over Fox (+10% - 6.0 million), CBS (+16% - 5.7 million) and NBC (+57% - 4.2 million). In addition, the Net earned second place on the evening in Adults 18-49 (1.9/5) to Fox's all-original lineup ("Hell's Kitchen"/"MasterChef"), beating NBC's series-clinching NHL Stanley Cup Game 6 coverage by a wide margin (+19% - 1.6/5).

· In viewers and young adults, ABC marked its strongest summertime (Memorial Day- Labor Day) Monday since the beginning of last August - since 8/8/11.

"The Bachelorette" (8:00-10:00 p.m.)

At 8:00 p.m., ABC's "The Bachelorette" won its 2-hour time period to emerge as Monday's most-watched TV show overall (7.3 million). In addition, the ABC unscripted series led its slot for the 4th week running across all key Women demos (W18-34/W18-49/W25-54), standing as the night's No. 1 TV series for the 4th consecutive week among its core Women 18-34 audience.

· Up for the 2nd week in a row in Total Viewers (+7% - 7.3 million vs. 6.8 million) and Adults 18-49 (+5% - 2.3/7 vs. 2.2/6), "The Bachelorette" produced ABC's top summertime numbers in the time slot since last July - since 7/25/11.

"Castle" (10:00-11:00 p.m.)

In the 10 o'clock hour, ABC's "Castle" scored its highest-rated-ever summer number with Adults 18-49 (1.1/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 6/12/12.





  [june 2012]  
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· BACHELORETTE, THE (ABC)
· CASTLE (ABC)
· HELL'S KITCHEN (FOX)
· MASTERCHEF (FOX)





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