or


[06/12/12 - 01:21 PM]
ESPN Has Highest-Rated, Most-Viewed NBA Playoffs Ever
ESPN spins the numbers for its NBA playoff coverage to date.

[via press release from ESPN]

ESPN Has Highest-Rated, Most-Viewed NBA Playoffs Ever

Record Ratings, Viewership for Conference Finals on ESPN; Growth Across ESPN Digital Platforms

The 2012 NBA Playoffs generated record ratings and viewership on ESPN, led by the Eastern Conference Finals, which delivered the network's highest-rated, most-viewed NBA series ever, according to Nielsen. It averaged a 6.2 US household rating, matching the highest-rated Conference Finals ever on cable, and was up 44 percent compared to ESPN's coverage of the 2011 Western Conference Finals (4.3). The series averaged 10,144,000 viewers (P2+), up 46 percent from 2011 (6,939,000) and up 43 percent in household impressions from 2011 (4,987,000).

Eastern Conference Finals Game 7 generated an 8.9 coverage rating, translating to a 7.7 US rating, ranking as the highest for an NBA game ever on cable. Game 7 also delivered the largest audience for an NBA game in cable history in both viewership (13,346,000) and households (8,794,000). Additionally, the 2012 Eastern Conference Finals generated the three-highest rated NBA games on cable: Game 7, Game 4 and Game 6.

The Eastern Conference Finals helped propel ESPN to its highest-rated, most-viewed NBA Playoffs ever. In 21 games, ESPN averaged a 4.5 household coverage rating, up 25 percent compared to last year's 3.6. In addition, ESPN also was up 25 percent in viewership (6,228,000 vs. 4,975,000) and up 25 percent in household impressions (4,503,000 vs. 3,610,000).

Key Demos

The NBA Playoffs on ESPN delivered double-digit increases in all key demos, including 35 percent in M18-34 (5.0 vs. 3.7); 31 percent in M18-49 (4.6 vs. 3.5); 29 percent in M25-54 (4.5 vs. 3.5); 35 percent in P18-34 (3.5 vs. 2.6); 28 percent in P18-49 (3.2 vs. 2.5); 24 percent in P25-54 (3.1 vs. 2.5).

ESPN Digital Platforms

Throughout the 2012 NBA Playoffs, NBA content on ESPN.com and ESPN Mobile properties logged an average minute audience of 71,000, up 22 percent compared to the previous year (source: Adobe/Omniture). Specifically, the NBA section on ESPN.com averaged 1.9 million daily unique visitors, with 16 million total minutes per day up 9 percent. Additionally, the NBA section on the ESPN mobile Web averaged 1.7 million daily unique visitors, with 17 million total minutes per day up 45 percent.

The 2012 NBA Playoffs on ESPN3 and WatchESPN averaged 10.6 million minutes per game across computers, smartphones, tablets and Xbox, more than double (up 102 percent) compared to last year. Additionally, the Eastern Conference Finals logged its largest growth on computers, with unique viewers per game up 72 percent and total minutes per game up 82 percent, recording an average minute audience per game of 118,000. ESPN3 and WatchESPN also logged its largest NBA audience this season with Game 7 of the Heat vs. Celtics, generating an average minute audience of 176,000, 534,000 unique viewers and 28.8 million minutes.

The 2012 NBA Finals - Miami Heat vs. Oklahoma City Thunder - begin Tuesday, June 12, at 9 p.m. ET on ABC, ESPN Radio and ESPN3. Here is the complete schedule with details: The Finals on ABC.





  [june 2012]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.

[08/31/15 - 08:40 AM]
Sunday's Broadcast Ratings: NFL Preseason Again Tops Charts, This Time for NBC
The Peacock's coverage of Cardinals/Raiders leads the night in both total viewers and adults 18-49.

[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.