or


[06/12/12 - 01:21 PM]
ESPN Has Highest-Rated, Most-Viewed NBA Playoffs Ever
ESPN spins the numbers for its NBA playoff coverage to date.

[via press release from ESPN]

ESPN Has Highest-Rated, Most-Viewed NBA Playoffs Ever

Record Ratings, Viewership for Conference Finals on ESPN; Growth Across ESPN Digital Platforms

The 2012 NBA Playoffs generated record ratings and viewership on ESPN, led by the Eastern Conference Finals, which delivered the network's highest-rated, most-viewed NBA series ever, according to Nielsen. It averaged a 6.2 US household rating, matching the highest-rated Conference Finals ever on cable, and was up 44 percent compared to ESPN's coverage of the 2011 Western Conference Finals (4.3). The series averaged 10,144,000 viewers (P2+), up 46 percent from 2011 (6,939,000) and up 43 percent in household impressions from 2011 (4,987,000).

Eastern Conference Finals Game 7 generated an 8.9 coverage rating, translating to a 7.7 US rating, ranking as the highest for an NBA game ever on cable. Game 7 also delivered the largest audience for an NBA game in cable history in both viewership (13,346,000) and households (8,794,000). Additionally, the 2012 Eastern Conference Finals generated the three-highest rated NBA games on cable: Game 7, Game 4 and Game 6.

The Eastern Conference Finals helped propel ESPN to its highest-rated, most-viewed NBA Playoffs ever. In 21 games, ESPN averaged a 4.5 household coverage rating, up 25 percent compared to last year's 3.6. In addition, ESPN also was up 25 percent in viewership (6,228,000 vs. 4,975,000) and up 25 percent in household impressions (4,503,000 vs. 3,610,000).

Key Demos

The NBA Playoffs on ESPN delivered double-digit increases in all key demos, including 35 percent in M18-34 (5.0 vs. 3.7); 31 percent in M18-49 (4.6 vs. 3.5); 29 percent in M25-54 (4.5 vs. 3.5); 35 percent in P18-34 (3.5 vs. 2.6); 28 percent in P18-49 (3.2 vs. 2.5); 24 percent in P25-54 (3.1 vs. 2.5).

ESPN Digital Platforms

Throughout the 2012 NBA Playoffs, NBA content on ESPN.com and ESPN Mobile properties logged an average minute audience of 71,000, up 22 percent compared to the previous year (source: Adobe/Omniture). Specifically, the NBA section on ESPN.com averaged 1.9 million daily unique visitors, with 16 million total minutes per day up 9 percent. Additionally, the NBA section on the ESPN mobile Web averaged 1.7 million daily unique visitors, with 17 million total minutes per day up 45 percent.

The 2012 NBA Playoffs on ESPN3 and WatchESPN averaged 10.6 million minutes per game across computers, smartphones, tablets and Xbox, more than double (up 102 percent) compared to last year. Additionally, the Eastern Conference Finals logged its largest growth on computers, with unique viewers per game up 72 percent and total minutes per game up 82 percent, recording an average minute audience per game of 118,000. ESPN3 and WatchESPN also logged its largest NBA audience this season with Game 7 of the Heat vs. Celtics, generating an average minute audience of 176,000, 534,000 unique viewers and 28.8 million minutes.

The 2012 NBA Finals - Miami Heat vs. Oklahoma City Thunder - begin Tuesday, June 12, at 9 p.m. ET on ABC, ESPN Radio and ESPN3. Here is the complete schedule with details: The Finals on ABC.





  [june 2012]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[04/26/17 - 11:16 AM]
"Saints & Sinners" Season Finale Reaches 1.3 Million Viewers, Season Two Seen by 7.3 Million
Bounce TV further spins the numbers for Sunday, April 23.

[04/26/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock also gets a boost from the premiere of new comedy "Great News."

[04/25/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Remain on Top in Demos
ABC, "Dancing with the Stars" then are the most-watched overall.

[04/24/17 - 06:05 PM]
TLC Breaks Record Ratings on Sunday Night with Veteran Series and Premiere of Live Television Event
TLC spins the numbers for Sunday, April 23.

[04/24/17 - 04:15 PM]
Freeform's "Famous In Love" Amasses Over 10 Million Total Views During Its Premiere Week as "Pretty Little Liars" Returns at No. 1 Across Target Demos
Freeform further spins the numbers for Tuesday, April 18.

[04/24/17 - 12:35 PM]
"Fargo" Returns Strong with Third Installment Premiere - Premiere Telecast Delivers 3 Million Total Viewers
FX further spins the numbers for Wednesday, April 19.

[04/24/17 - 09:38 AM]
ESPN's & ABC's NBA Playoffs Ratings Up Double-Digits in Second Weekend
ESPN spins the numbers for its NBA postseason coverage to date.

[04/24/17 - 08:28 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demo Charts
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
The Peacock's primetime coverage leads the night among adults 18-49.

[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye edges ABC, FOX and NBC by one-tenth of a ratings point among adults 18-49.

[04/20/17 - 08:34 AM]
Wednesday's Broadcast Ratings: "Survivor" Triumphs Over Mostly Repeat Competition
CBS wins the evening in both total viewers and adults 18-49.

[04/19/17 - 08:29 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues NBC's Demo Win Streak
The Peacock has won or tied for the top spot every Tuesday in 2017.

[04/18/17 - 11:38 AM]
2017 Stanley Cup Playoffs Total Audience Delivery Averages 726,000 Viewers Through First Five Days, Up 9% vs. 2016
NBC spins the numbers for its NHL postseason coverage to date.

[04/18/17 - 11:24 AM]
ABC's Most-Watched NBA Playoffs Opening Weekend Game Ever: Total Live Audience of 6,624,000 Viewers for Golden State-Portland Game 1
ESPN spins the numbers for Sunday, April 16.