or


[06/12/12 - 01:21 PM]
ESPN Has Highest-Rated, Most-Viewed NBA Playoffs Ever
ESPN spins the numbers for its NBA playoff coverage to date.

[via press release from ESPN]

ESPN Has Highest-Rated, Most-Viewed NBA Playoffs Ever

Record Ratings, Viewership for Conference Finals on ESPN; Growth Across ESPN Digital Platforms

The 2012 NBA Playoffs generated record ratings and viewership on ESPN, led by the Eastern Conference Finals, which delivered the network's highest-rated, most-viewed NBA series ever, according to Nielsen. It averaged a 6.2 US household rating, matching the highest-rated Conference Finals ever on cable, and was up 44 percent compared to ESPN's coverage of the 2011 Western Conference Finals (4.3). The series averaged 10,144,000 viewers (P2+), up 46 percent from 2011 (6,939,000) and up 43 percent in household impressions from 2011 (4,987,000).

Eastern Conference Finals Game 7 generated an 8.9 coverage rating, translating to a 7.7 US rating, ranking as the highest for an NBA game ever on cable. Game 7 also delivered the largest audience for an NBA game in cable history in both viewership (13,346,000) and households (8,794,000). Additionally, the 2012 Eastern Conference Finals generated the three-highest rated NBA games on cable: Game 7, Game 4 and Game 6.

The Eastern Conference Finals helped propel ESPN to its highest-rated, most-viewed NBA Playoffs ever. In 21 games, ESPN averaged a 4.5 household coverage rating, up 25 percent compared to last year's 3.6. In addition, ESPN also was up 25 percent in viewership (6,228,000 vs. 4,975,000) and up 25 percent in household impressions (4,503,000 vs. 3,610,000).

Key Demos

The NBA Playoffs on ESPN delivered double-digit increases in all key demos, including 35 percent in M18-34 (5.0 vs. 3.7); 31 percent in M18-49 (4.6 vs. 3.5); 29 percent in M25-54 (4.5 vs. 3.5); 35 percent in P18-34 (3.5 vs. 2.6); 28 percent in P18-49 (3.2 vs. 2.5); 24 percent in P25-54 (3.1 vs. 2.5).

ESPN Digital Platforms

Throughout the 2012 NBA Playoffs, NBA content on ESPN.com and ESPN Mobile properties logged an average minute audience of 71,000, up 22 percent compared to the previous year (source: Adobe/Omniture). Specifically, the NBA section on ESPN.com averaged 1.9 million daily unique visitors, with 16 million total minutes per day up 9 percent. Additionally, the NBA section on the ESPN mobile Web averaged 1.7 million daily unique visitors, with 17 million total minutes per day up 45 percent.

The 2012 NBA Playoffs on ESPN3 and WatchESPN averaged 10.6 million minutes per game across computers, smartphones, tablets and Xbox, more than double (up 102 percent) compared to last year. Additionally, the Eastern Conference Finals logged its largest growth on computers, with unique viewers per game up 72 percent and total minutes per game up 82 percent, recording an average minute audience per game of 118,000. ESPN3 and WatchESPN also logged its largest NBA audience this season with Game 7 of the Heat vs. Celtics, generating an average minute audience of 176,000, 534,000 unique viewers and 28.8 million minutes.

The 2012 NBA Finals - Miami Heat vs. Oklahoma City Thunder - begin Tuesday, June 12, at 9 p.m. ET on ABC, ESPN Radio and ESPN3. Here is the complete schedule with details: The Finals on ABC.





  [june 2012]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 02:31 PM]
Bounce TV Posts its Most-Watched Quarter Ever in Second Quarter 2015
Bounce TV spins the numbers for the second quarter of 2015.

[07/01/15 - 01:44 PM]
FOX-Record 8.4 Million Watch USA Defeat Germany and Advance to FIFA Women's World Cup 2015 Final
FOX Sports spins the numbers for Tuesday, June 30.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.