or


[06/12/12 - 01:21 PM]
ESPN Has Highest-Rated, Most-Viewed NBA Playoffs Ever
ESPN spins the numbers for its NBA playoff coverage to date.

[via press release from ESPN]

ESPN Has Highest-Rated, Most-Viewed NBA Playoffs Ever

Record Ratings, Viewership for Conference Finals on ESPN; Growth Across ESPN Digital Platforms

The 2012 NBA Playoffs generated record ratings and viewership on ESPN, led by the Eastern Conference Finals, which delivered the network's highest-rated, most-viewed NBA series ever, according to Nielsen. It averaged a 6.2 US household rating, matching the highest-rated Conference Finals ever on cable, and was up 44 percent compared to ESPN's coverage of the 2011 Western Conference Finals (4.3). The series averaged 10,144,000 viewers (P2+), up 46 percent from 2011 (6,939,000) and up 43 percent in household impressions from 2011 (4,987,000).

Eastern Conference Finals Game 7 generated an 8.9 coverage rating, translating to a 7.7 US rating, ranking as the highest for an NBA game ever on cable. Game 7 also delivered the largest audience for an NBA game in cable history in both viewership (13,346,000) and households (8,794,000). Additionally, the 2012 Eastern Conference Finals generated the three-highest rated NBA games on cable: Game 7, Game 4 and Game 6.

The Eastern Conference Finals helped propel ESPN to its highest-rated, most-viewed NBA Playoffs ever. In 21 games, ESPN averaged a 4.5 household coverage rating, up 25 percent compared to last year's 3.6. In addition, ESPN also was up 25 percent in viewership (6,228,000 vs. 4,975,000) and up 25 percent in household impressions (4,503,000 vs. 3,610,000).

Key Demos

The NBA Playoffs on ESPN delivered double-digit increases in all key demos, including 35 percent in M18-34 (5.0 vs. 3.7); 31 percent in M18-49 (4.6 vs. 3.5); 29 percent in M25-54 (4.5 vs. 3.5); 35 percent in P18-34 (3.5 vs. 2.6); 28 percent in P18-49 (3.2 vs. 2.5); 24 percent in P25-54 (3.1 vs. 2.5).

ESPN Digital Platforms

Throughout the 2012 NBA Playoffs, NBA content on ESPN.com and ESPN Mobile properties logged an average minute audience of 71,000, up 22 percent compared to the previous year (source: Adobe/Omniture). Specifically, the NBA section on ESPN.com averaged 1.9 million daily unique visitors, with 16 million total minutes per day up 9 percent. Additionally, the NBA section on the ESPN mobile Web averaged 1.7 million daily unique visitors, with 17 million total minutes per day up 45 percent.

The 2012 NBA Playoffs on ESPN3 and WatchESPN averaged 10.6 million minutes per game across computers, smartphones, tablets and Xbox, more than double (up 102 percent) compared to last year. Additionally, the Eastern Conference Finals logged its largest growth on computers, with unique viewers per game up 72 percent and total minutes per game up 82 percent, recording an average minute audience per game of 118,000. ESPN3 and WatchESPN also logged its largest NBA audience this season with Game 7 of the Heat vs. Celtics, generating an average minute audience of 176,000, 534,000 unique viewers and 28.8 million minutes.

The 2012 NBA Finals - Miami Heat vs. Oklahoma City Thunder - begin Tuesday, June 12, at 9 p.m. ET on ABC, ESPN Radio and ESPN3. Here is the complete schedule with details: The Finals on ABC.





  [june 2012]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[10/21/20 - 08:11 AM]
Tuesday's Broadcast Ratings: World Series Tops Charts for FOX
Coverage of Game 1 however is down sharply from a year ago among adults 18-49 in the early results.

[10/20/20 - 01:10 PM]
Netflix Reveals Stats and Facts About Its Top Movies in the Last Few Months
"Enola Holmes" (76 million), "American Murder: The Family Next Door" (52 million), "The Old Guard" (78 million), "Project Power" (75 million) and "The Kissing Booth 2" (66 million) are among the mentioned audiences.

[10/20/20 - 08:13 AM]
Monday's Broadcast Ratings: NBC Pulls in Front with Return of "The Voice"
The network leads the night in both total viewers and adults 18-49.

[10/19/20 - 01:04 PM]
Over 7 Million Total Viewers Tuned in to BET's Winning Line Up of Tyler Perry's Trifecta of Original Series "House of Payne," "Assisted Living" and the Return of "Sistas" Premieres and Encores L+3
BET further spins the numbers for Wednesday, October 14.

[10/19/20 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "SNF" Hold Off FOX, Game 7 of NLCS
"Sunday Night Football" helps the network lead the night in total viewers and adults 18-49.

[10/18/20 - 09:53 AM]
Saturday's Broadcast Ratings: College Football Sparks CBS to Top Honors
The Eye's coverage of Georgia at Alabama dominates the evening in all categories.

[10/17/20 - 08:30 AM]
Friday's Broadcast Ratings: FOX, "SmackDown" Hold Off Demo Competition
The network leads the night among adults 18-49 while ABC claims top honors in total viewers.

[10/16/20 - 08:31 AM]
In Its First 28 Days, 48 Million Members Have Booked an Appointment with Nurse Ratched
Netflix reveals the series is its biggest original Season 1 of the year.

[10/16/20 - 08:19 AM]
Thursday's Broadcast Ratings: ABC Wins Town Hall Showdown
The Alphabet leads the night in both total viewers and adults 18-49.

[10/15/20 - 08:11 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Pulls Back in Front for FOX
The network leads the night in both total viewers and adults 18-49.

[10/15/20 - 07:38 AM]
Nickelodeon's New Preschool Series "Santiago of the Seas" Sets Ratings Record
Nickelodeon further spins the numbers for Friday, October 9.

[10/14/20 - 08:11 AM]
Tuesday's Broadcast Ratings: NFL Sparks Another CBS Victory
The Eye gets a boost in primetime, winning the night in both total viewers and adults 18-49.

[10/13/20 - 01:28 PM]
Season One of "Flipping 101 with Tarek El Moussa" Delivers a Strong Performance for HGTV
HGTV further spins the numbers for the season to date.

[10/13/20 - 09:04 AM]
"60 Minutes" Makes the Top Five for the Third-Straight Week
CBS News spins the numbers for Sunday, October 11.

[10/13/20 - 08:34 AM]
"The NFL on CBS" Week 5 National Game Coverage Scores in Viewership, Up +6% with Average Of 22.870 Million Viewers
CBS spins the numbers for Sunday, October 11.