or


[06/21/12 - 02:16 PM]
"Baby Daddy" Delivers for ABC Family - Is the Network's #2 Comedy Launch Ever in Total Viewers and Across Target 18-34 and 18-49 Demos
ABC Family spins the numbers for Wednesday, June 20.

[via press release from ABC Family]

Ratings Highlights for Wednesday, June 20, 2012 - Final National Ratings

"Baby Daddy" Delivers for ABC Family - Is the Network's #2 Comedy Launch Ever in Total Viewers and Across Target 18-34 and 18-49 Demos

~Is Wednesday's #1 Prime Cable Telecast in Females 12-34, and the #2 Telecast for the Entire Day in Women 18-34

~ Is Cable's #1 Show at 8:30 P.M. in Women 18-34, Women 18-49 and Females 12-34; Grows Over its "Melissa & Joey" Lead-In in Total Viewers and 12-34s

"Melissa & Joey" Hits Series High in Women 18-34, Season 2 Highs in Viewers, 18-49s and 12-34s; Is Cable's #1 Show at 8 P.M. in Key Demos

"Melissa & Joey" and "Baby Daddy" Are Cable's Top 2 Telecasts in Women 18-34

"Baby Daddy" (8:30-9:00 p.m.)

Rounding out ABC Family's comedy Wednesday, newest original series "Baby Daddy" launched as the network's #2 comedy premiere on record in Total Viewers (1.7 million), Adults 18-34 (619,000), Women 18-34 (492,000), Adults 18-49 (935,000) and Women 18-49 (732,000), surging by 13% over its "Melissa & Joey" lead-in in Total Viewers and towering over year-ago time period averages by triple-digit percent margins across target demos.

Impressively, "Baby Daddy" ranked as Wednesday's #1 cable telecast in Prime in Females 12-34 (679,000) and was the #2 cable telecast for the entire day in Women 18-34, right behind "Melissa & Joey."

· "Baby Daddy" ranked a dominant #1 in the half-hour across all cable in Women 18-34, Women 18-49 and Females 12-34, and placed a solid #2 in Adults 18-34 and Adults 18-49.

· Versus its "Melissa & Joey" lead-in, "Baby Daddy" grew by 13% in Total Viewers (1.7 million vs. 1.5 million), by 6% in Viewers 12-34 (843,000 vs. 798,000) and by 5% in Females 12-34 (679,000 vs. 646,000), gained slightly in Adults 18-49 (732,000 vs. 730,000) and retained virtually 100% in Adults 18-34 (99% - 619,000 vs. 626,000) and Women 18-34 (96% - 492,000 vs. 510,000).

· "Baby Daddy" posted triple-digit percent increases over year-ago time period levels (6/21/11) across key demos: +266% in Adults 18-34 (619,000 vs. 169,000), +278% in Women 18-34 (492,000 vs. 130,000), +191% in Adults 18-49 (935,000 vs. 321,000), +214% in Women 18-49 (732,000 vs. 233,000), +179% in Viewers 12-34 (843,000 vs. 302,000) and +193% in Females 12-34 (679,000 vs. 232,000).

"Melissa & Joey" (8:00-8:30 p.m.)

Supplying a solid launch pad for "Baby Daddy," an all-new "Melissa & Joey" delivered a series high in Women 18-34 (510,000), and set season two highs in Total Viewers (1.5 million), Adults 18-34 (626,000), Adults 18-49 (937,000), Women 18-49 (730,000), Viewers 12-34 (798,000) and Females 12-34 (646,000), ranking as Wednesday's #1 cable telecast in Women 18-34.

· "Melissa & Joey" stood as TV's #1 scripted telecast at 8 o'clock in Women 18-34 and Females 12-34, and was the #1 cable telecast in the half-hour in Adults 18-34, Adults 18-49 and Women 18-49.

· Season 2 to date, "Melissa & Joey" is outperforming its season 1 (8/7/10-9/14/11) by solid margins, including by a hefty 27% in Women 18-34 (394,000 vs. 310,000), by 18% in Women 18-49 (584,000 vs. 495,000) and by 14% in Females 12-34 (519,000 vs. 456,000).

Source: Nielsen Media Research, National Ratings, 6/20/12, Live + SD. Year-Ago: 6/21/11. ABC Family: Nov. '01- to date. Season averages for "M&J" based on L+SD ratings.





  [june 2012]  
S
M
T
W
T
F
S
     


· BABY DADDY (FREEFORM)
· MELISSA & JOEY (ABC FAMILY)





most recent ratings | view all posts
[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.

[03/20/17 - 01:59 PM]
Travel Channel's Hit Series "Expedition Unknown" Scores Highest-Rated Episode Ever
Travel Channel further spins the numbers for Wednesday, March 15.

[03/20/17 - 12:50 PM]
2017 NCAA Tournament Is Most-Watched in 24 Years Across Television Through First Sunday, Plus Record-Setting Digital Consumption
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/20/17 - 12:49 PM]
2017 People's Choice Award Winner for "Favorite Cable TV Comedy," Freeform's "Baby Daddy," Hits 9-Month Highs for Its Season 6 Premiere
Freeform further spins the numbers for Monday, March 13.

[03/20/17 - 08:35 AM]
Sunday's Broadcast Ratings: NCAA Men's Basketball Gives CBS Another Boost
The Eye once again leads the night in total viewers and adults 18-49.

[03/19/17 - 08:43 AM]
Saturday's Broadcast Ratings: CBS, NCAA Hold Off ABC, NBA
The Eye wins the night in both total viewers and adults 18-49.

[03/18/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Demos with NCAA Coverage
The Eye wins the night among adults 18-49 while ABC is the most-watched network.

[03/17/17 - 09:15 AM]
Thursday's Broadcast Ratings: ABC Dramas Hold Off NCAA Coverage on CBS
The Alphabet wins the night in both total viewers and adults 18-49.