or


[06/26/12 - 01:56 PM]
Disney XD Posts Most-Watched 2Q in Prime Ever; Is the Network's Third-Most-Watched Quarter on Record Across All Demos
Disney XD spins the numbers for the quarter to date.

[via press release from Disney XD]

Ratings Highlights for 2Q 2012 -- Final National Ratings

Disney XD Posts Most-Watched 2Q in Prime Ever; Is the Network's Third-Most-Watched Quarter on Record Across All Demos

~Grows its Audience Year to Year for 14th Consecutive Quarter in Key Demos

~Exceeds Nicktoons by Double-Digit Percentages Across All Kid Demos

"Pair of Kings" Hits Series High Across Target Boys

2Q 2012 - Prime

Driven by its fast expanding roster of original series, including live-action series "Pair of Kings," "Lab Rats" and "Kickin' It," along with Marvel's animated series "Ultimate Spider-Man" and "Avengers: EMH," 2Q 2012 ranked as Disney XD's most-watched 2Q in the network's history in Prime, and 3rd most-watched quarter overall (includes its 10 years as Toon Disney) across the board: Total Viewers (390,000), Kids 6-14 (222,000), Boys 6-14 (140,000), Kids 6-11 (176,000), Boys 6-11 (110,000), Tweens 9-14 (147,000) and Boys 9-14 (95,000).

Moreover, Disney XD closed out 2Q 2012 boasting all time June highs in Prime across all demos, with the month becoming its #2 month in the network's history in Boys 9-14 (104,000), and its #3 most-watched month ever in Total Viewers (422,000) and Boys 6-14 (154,000).

· Disney XD has grown its Prime audience year to year for an impressive 14 consecutive quarters Kids 6-14, Boys 6-14, Kids 6-11, Tweens 9-14 and Boys 9-14.

· Disney XD held a wide margin of victory over Nicktoons, surpassing the key competitor across all key demos: by 24% in Kids 2-11 (227,000 vs. 183,000), by 46% in Kids 6-14 (222,000 vs. 152,000), by 19% in Boys 6-14 (140,000 vs. 118,000), by 48% in Kids 6-11 (176,000 vs. 119,000), by 21% in Boys 6-11 (110,000 vs. 91,000), by 62% in Tweens 9-14 (147,000 vs. 91,000) and by 36% in Boys 9-14 (95,000 vs. 70,000).

· Year over year, Disney XD posted across-the-board growth, including by double-digit percentages in Total Viewers (+12% - 390,000 vs. 349,000), Kids 6-14 (+10% - 222,000 vs. 201,000), Tweens 9-14 (+14% - 147,000 vs. 129,000) and Boys 9-14 (+12% - 95,000 vs. 85,000).

Programming Highlights:

· The Season 2 finale of "Pair of Kings" (4/16/12, 8:30 - 9:30 p.m.) hit series highs in Boys 2-11 (332,000/1.6 rating), Boys 6-14 (412,000/2.2 rating), Boys 6-11 (304,000/2.4 rating), Tweens 9-14 (538,000/2.2 rating) and Boys 9-14 (339,000/2.8 rating), and was the series' #2 telecast ever in Kids 2-11 (576,000/1.4 rating), Kids 6-14 (680,000/1.9 rating) and Kids 6-11 (516,000/2.1 rating).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NTI, U.S. ratings, most current, 2Q 2012: 3/26/12-6/24/12; 2Q 2011: 3/28/11-6/26/11.





  [june 2012]  
S
M
T
W
T
F
S
     


· AVENGERS, THE: EARTH'S MIGHTIEST HEROES (DISNEY XD)
· KICKIN' IT (DISNEY XD)
· LAB RATS (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· ULTIMATE SPIDER-MAN (DISNEY XD)









most recent ratings | view all posts
[05/29/15 - 12:24 PM]
"The Tonight Show," "Late Night" Win May Sweep in 18-49 and Other Key Demos
NBC spins the late-night numbers for the May sweeps period.

[05/29/15 - 08:38 AM]
"500 Questions" Finale Is Up to Earn 2-Year Highs for ABC in Its Thursday Slot
ABC spins the numbers for Thursday, May 28.

[05/29/15 - 08:34 AM]
Thursday's Broadcast Ratings: FOX Tops Tight Demo Race
"Bones" and "Wayward Pines" help lead the network among adults 18-49.

[05/29/15 - 08:22 AM]
NBC Comes in #2 for the Night in the 18-49 Demo Against the Big 4 Networks
NBC spins the numbers for Thursday, May 28.

[05/29/15 - 07:57 AM]
ABC Grows by Double Digits to Its Best Late-Night Performance in 4 Weeks
ABC spins the late-night numbers for the week of May 18-22.

[05/28/15 - 03:07 PM]
NBA Western Conference Finals Game 5 Delivers Largest NBA Audience on ESPN Since 2012
ESPN further spins the numbers for Wednesday, May 27.

[05/28/15 - 10:19 AM]
The Return of WE tv's "Braxton Family Values" Delivers 1.8 Million Total Viewers and a Series High Among Adults and Women 25-54
WE tv further spins the numbers for Thursday, May 21.

[05/28/15 - 08:34 AM]
"iHeartRadio Country Festival 2015" Is #1 Outright in Men 18-34 for Its Final Half-Hour
NBC spins the numbers for Wednesday, May 27.

[05/28/15 - 08:28 AM]
Wednesday's Broadcast Ratings: FOX, "MasterChef" Top Tight Demo Race
The network's summer mainstay is up 25% from last week among adults 18-49.

[05/28/15 - 08:26 AM]
ABC's "500 Questions" Outdraws Fox's "MasterChef" for the 2nd Week in a Row
ABC spins the numbers for Wednesday, May 27.

[05/28/15 - 08:12 AM]
Western Conference Finals Game 5 is Highest-Rated NBA Game on ESPN Since 2012
ESPN spins the numbers for Wednesday, May 27.

[05/27/15 - 01:52 PM]
Turner Networks Sweep the Live + 7 Charts for the Week of May 4
Turner further spins the numbers for the week of May 4-10.

[05/27/15 - 08:58 AM]
"Talent" and "I Can Do That" Are #1-2 Shows of the Night on the Big 4 Networks in Every Key Demo
NBC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:34 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Returns on Top for NBC
The Peacock leads the night in both total viewers and adults 18-49.

[05/27/15 - 08:33 AM]
ABC's "500 Questions" Earns Its 2nd-Best Adult 18-49 Rating
ABC spins the numbers for Tuesday, May 26.