or


[06/26/12 - 03:01 PM]
Lifetime Continues to Post Growth Among Key Demos in Second Quarter 2012 Versus 2011
Lifetime spins the numbers for the quarter to date.

[via press release from Lifetime]

LIFETIME CONTINUES TO POST GROWTH AMONG KEY DEMOS IN SECOND QUARTER 2012 VERSUS 2011

Quarter Marks Network's Strongest 2Q Growth among Women 18-49 in a Decade;

Median Age for Quarter is Lifetime's Youngest in 12 Years

LOS ANGELES, CA (June 26, 2012) - Lifetime continued to post growth among key demos in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49 Lifetime marked the network's strongest 2Q growth in 10 years (2Q'02, +17%). The network's primetime median age of 48 is also Lifetime's youngest for 2Q in 12 years (2Q'00).

The network's growth is a result of its aggressive programming strategy of original dramas, reality and movies.

Lifetime was the Second Quarter's number one ad-supported cable network for original movies among Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 2+, Adults 18+ and Women 18+ (excluding miniseries).

Year-to-date, Lifetime has seen 16% growth among Women 18-49 versus the first half of 2011, the largest jump in the demo in 10 years (2002); +10% in Adults 18-49 (the largest in seven years, 2005); +6% in Women 25-54 (10 years, 2002); and +3% in Adults 25-54 (seven years, 2005). Year-to-date program highlights include:

Army Wives Season 6-to date has propelled Lifetime to be the number one cable network in its premiere time period among Women 2+ and Women 18+.

The Client List, starring Jennifer Love Hewitt, delivered Lifetime's strongest freshman season for an original series since Drop Dead Diva (2009) among Total Viewers, Adults 25-54 and Women 25-54.

Among Adults 18-49 and Women 18-49, The Client List was Lifetime's best freshman season since Army Wives premiered in 2007.

The Client List propelled Lifetime to be number one in the Sunday 10pm hour among Women 18+.

In its premiere weeks, Dance Moms Season 2-to date is the number one cable series in the Tuesday 9pm time period among Women 18-49. Season 2 is over-delivering season 1 by +77% with Adults 18-49, +79% Women 18-49, +65% with Adults 25-54 and +66% with Women 25-54.

Dance Moms is Lifetime's youngest skewing current series with a Season 2-to date median age of 32 years old, five years younger than Season 1.

Drop Dead Diva Season 4-to date has lifted Lifetime to be the number one ad-supported cable network in the Sunday 9pm time period among Women 25-54, Women 18+ and Women 2+.

America's Most Wanted has improved the Friday 9pm time period by +46% with Total Viewers, +53% with Adults 25-54 and +29% with Women 25-54.

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [june 2012]  
S
M
T
W
T
F
S
     


· AMERICA'S MOST WANTED (LIFETIME)
· ARMY WIVES (LIFETIME)
· CLIENT LIST, THE (LIFETIME)
· DANCE MOMS (LIFETIME)
· DROP DEAD DIVA (LIFETIME)





most recent ratings | view all posts
[10/23/20 - 08:42 AM]
Thursday's Broadcast Ratings: NFL Puts FOX on Top in Demos
Presidential debate coverage on ABC and NBC however leads the night in total viewers.

[10/23/20 - 07:21 AM]
HGTV Series "Help! I Wrecked My House" Delivers Double-Digit Ratings Gains in Debut Season
HGTV further spins the numbers for the season to date.

[10/22/20 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, World Series Stay on Top
Coverage of Game 2 holds off the competition in total viewers and adults 18-49.

[10/21/20 - 08:11 AM]
Tuesday's Broadcast Ratings: World Series Tops Charts for FOX
Coverage of Game 1 however is down sharply from a year ago among adults 18-49 in the early results.

[10/20/20 - 01:10 PM]
Netflix Reveals Stats and Facts About Its Top Movies in the Last Few Months
"Enola Holmes" (76 million), "American Murder: The Family Next Door" (52 million), "The Old Guard" (78 million), "Project Power" (75 million) and "The Kissing Booth 2" (66 million) are among the mentioned audiences.

[10/20/20 - 08:13 AM]
Monday's Broadcast Ratings: NBC Pulls in Front with Return of "The Voice"
The network leads the night in both total viewers and adults 18-49.

[10/19/20 - 01:04 PM]
Over 7 Million Total Viewers Tuned in to BET's Winning Line Up of Tyler Perry's Trifecta of Original Series "House of Payne," "Assisted Living" and the Return of "Sistas" Premieres and Encores L+3
BET further spins the numbers for Wednesday, October 14.

[10/19/20 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "SNF" Hold Off FOX, Game 7 of NLCS
"Sunday Night Football" helps the network lead the night in total viewers and adults 18-49.

[10/18/20 - 09:53 AM]
Saturday's Broadcast Ratings: College Football Sparks CBS to Top Honors
The Eye's coverage of Georgia at Alabama dominates the evening in all categories.

[10/17/20 - 08:30 AM]
Friday's Broadcast Ratings: FOX, "SmackDown" Hold Off Demo Competition
The network leads the night among adults 18-49 while ABC claims top honors in total viewers.

[10/16/20 - 08:31 AM]
In Its First 28 Days, 48 Million Members Have Booked an Appointment with Nurse Ratched
Netflix reveals the series is its biggest original Season 1 of the year.

[10/16/20 - 08:19 AM]
Thursday's Broadcast Ratings: ABC Wins Town Hall Showdown
The Alphabet leads the night in both total viewers and adults 18-49.

[10/15/20 - 08:11 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Pulls Back in Front for FOX
The network leads the night in both total viewers and adults 18-49.

[10/15/20 - 07:38 AM]
Nickelodeon's New Preschool Series "Santiago of the Seas" Sets Ratings Record
Nickelodeon further spins the numbers for Friday, October 9.

[10/14/20 - 08:11 AM]
Tuesday's Broadcast Ratings: NFL Sparks Another CBS Victory
The Eye gets a boost in primetime, winning the night in both total viewers and adults 18-49.