or


[06/26/12 - 03:01 PM]
Lifetime Continues to Post Growth Among Key Demos in Second Quarter 2012 Versus 2011
Lifetime spins the numbers for the quarter to date.

[via press release from Lifetime]

LIFETIME CONTINUES TO POST GROWTH AMONG KEY DEMOS IN SECOND QUARTER 2012 VERSUS 2011

Quarter Marks Network's Strongest 2Q Growth among Women 18-49 in a Decade;

Median Age for Quarter is Lifetime's Youngest in 12 Years

LOS ANGELES, CA (June 26, 2012) - Lifetime continued to post growth among key demos in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49 Lifetime marked the network's strongest 2Q growth in 10 years (2Q'02, +17%). The network's primetime median age of 48 is also Lifetime's youngest for 2Q in 12 years (2Q'00).

The network's growth is a result of its aggressive programming strategy of original dramas, reality and movies.

Lifetime was the Second Quarter's number one ad-supported cable network for original movies among Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 2+, Adults 18+ and Women 18+ (excluding miniseries).

Year-to-date, Lifetime has seen 16% growth among Women 18-49 versus the first half of 2011, the largest jump in the demo in 10 years (2002); +10% in Adults 18-49 (the largest in seven years, 2005); +6% in Women 25-54 (10 years, 2002); and +3% in Adults 25-54 (seven years, 2005). Year-to-date program highlights include:

Army Wives Season 6-to date has propelled Lifetime to be the number one cable network in its premiere time period among Women 2+ and Women 18+.

The Client List, starring Jennifer Love Hewitt, delivered Lifetime's strongest freshman season for an original series since Drop Dead Diva (2009) among Total Viewers, Adults 25-54 and Women 25-54.

Among Adults 18-49 and Women 18-49, The Client List was Lifetime's best freshman season since Army Wives premiered in 2007.

The Client List propelled Lifetime to be number one in the Sunday 10pm hour among Women 18+.

In its premiere weeks, Dance Moms Season 2-to date is the number one cable series in the Tuesday 9pm time period among Women 18-49. Season 2 is over-delivering season 1 by +77% with Adults 18-49, +79% Women 18-49, +65% with Adults 25-54 and +66% with Women 25-54.

Dance Moms is Lifetime's youngest skewing current series with a Season 2-to date median age of 32 years old, five years younger than Season 1.

Drop Dead Diva Season 4-to date has lifted Lifetime to be the number one ad-supported cable network in the Sunday 9pm time period among Women 25-54, Women 18+ and Women 2+.

America's Most Wanted has improved the Friday 9pm time period by +46% with Total Viewers, +53% with Adults 25-54 and +29% with Women 25-54.

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [june 2012]  
S
M
T
W
T
F
S
     


· AMERICA'S MOST WANTED (LIFETIME)
· ARMY WIVES (LIFETIME)
· CLIENT LIST, THE (LIFETIME)
· DANCE MOMS (LIFETIME)
· DROP DEAD DIVA (LIFETIME)











most recent ratings | view all posts
[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:22 AM]
"Scandal" and "Grey's" Rank as Thursday's Top 2 Series in Adults 18-49 for the 2nd Consecutive Week
ABC spins the numbers for Thursday, March 26.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.

[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:31 AM]
"Modern Family" Dominates at 9pm and Ranks as Wednesday's No. 1 TV Show
ABC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:29 AM]
Wednesday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
FOX, absent "Empire," falls to a second place tie with ABC among adults 18-49.

[03/25/15 - 03:32 PM]
OWN Delivers Most-Watched Night in Network History
OWN spins the numbers for Tuesday, March 24.

[03/25/15 - 02:12 PM]
ABC Family's "Pretty Little Liars" Spring Finale Soars to Over 1 Year Highs in Target Demos and Is Cable TV's #1 Most-Tweeted Telecast Year to Date
ABC Family spins the numbers for Tuesday, March 24.

[03/25/15 - 08:58 AM]
2015 NCAA Division I Wrestling Championships Finals Sees Significant Growth in Viewership and Digital Consumption
ESPN spins the numbers for Saturday, March 21.