or


[06/26/12 - 03:01 PM]
Lifetime Continues to Post Growth Among Key Demos in Second Quarter 2012 Versus 2011
Lifetime spins the numbers for the quarter to date.

[via press release from Lifetime]

LIFETIME CONTINUES TO POST GROWTH AMONG KEY DEMOS IN SECOND QUARTER 2012 VERSUS 2011

Quarter Marks Network's Strongest 2Q Growth among Women 18-49 in a Decade;

Median Age for Quarter is Lifetime's Youngest in 12 Years

LOS ANGELES, CA (June 26, 2012) - Lifetime continued to post growth among key demos in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49 Lifetime marked the network's strongest 2Q growth in 10 years (2Q'02, +17%). The network's primetime median age of 48 is also Lifetime's youngest for 2Q in 12 years (2Q'00).

The network's growth is a result of its aggressive programming strategy of original dramas, reality and movies.

Lifetime was the Second Quarter's number one ad-supported cable network for original movies among Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 2+, Adults 18+ and Women 18+ (excluding miniseries).

Year-to-date, Lifetime has seen 16% growth among Women 18-49 versus the first half of 2011, the largest jump in the demo in 10 years (2002); +10% in Adults 18-49 (the largest in seven years, 2005); +6% in Women 25-54 (10 years, 2002); and +3% in Adults 25-54 (seven years, 2005). Year-to-date program highlights include:

Army Wives Season 6-to date has propelled Lifetime to be the number one cable network in its premiere time period among Women 2+ and Women 18+.

The Client List, starring Jennifer Love Hewitt, delivered Lifetime's strongest freshman season for an original series since Drop Dead Diva (2009) among Total Viewers, Adults 25-54 and Women 25-54.

Among Adults 18-49 and Women 18-49, The Client List was Lifetime's best freshman season since Army Wives premiered in 2007.

The Client List propelled Lifetime to be number one in the Sunday 10pm hour among Women 18+.

In its premiere weeks, Dance Moms Season 2-to date is the number one cable series in the Tuesday 9pm time period among Women 18-49. Season 2 is over-delivering season 1 by +77% with Adults 18-49, +79% Women 18-49, +65% with Adults 25-54 and +66% with Women 25-54.

Dance Moms is Lifetime's youngest skewing current series with a Season 2-to date median age of 32 years old, five years younger than Season 1.

Drop Dead Diva Season 4-to date has lifted Lifetime to be the number one ad-supported cable network in the Sunday 9pm time period among Women 25-54, Women 18+ and Women 2+.

America's Most Wanted has improved the Friday 9pm time period by +46% with Total Viewers, +53% with Adults 25-54 and +29% with Women 25-54.

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [june 2012]  
S
M
T
W
T
F
S
     


· AMERICA'S MOST WANTED (LIFETIME)
· ARMY WIVES (LIFETIME)
· CLIENT LIST, THE (LIFETIME)
· DANCE MOMS (LIFETIME)
· DROP DEAD DIVA (LIFETIME)





most recent ratings | view all posts
[01/24/20 - 08:12 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return on Top
"Station 19" is the night's most-watched program while "Grey's Anatomy" leads the evening among adults 18-49.

[01/23/20 - 08:11 AM]
Wednesday's Broadcast Ratings: NBC Holds Onto Top Spots with "Chicago" Dramas
The network leads the night in both total viewers and adults 18-49.

[01/22/20 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos; CBS Wins in Total Viewers
"This Is Us" and "NCIS" top said categories last night.

[01/21/20 - 01:47 PM]
Paramount Network's "68 Whiskey" Is Most-Watched Cable Drama Series Premiere in Over a Year, Drawing 2 Million L+3 Viewers
Paramount Network further spins the numbers for Wednesday, January 15.

[01/21/20 - 08:16 AM]
Monday's Broadcast Ratings: ABC, "The Bachelor" Stay on Top in Demos
The Alphabet wins Monday among adults 18-49 for the third consecutive week.

[01/20/20 - 09:46 AM]
Sunday's Broadcast Ratings: NFC Championship Puts FOX on Top
The network's NFL coverage easily wins the night in all categories.

[01/19/20 - 09:12 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with NBA Return
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[01/18/20 - 08:22 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Keeps FOX on Top in Demos
The network remains the adults 18-49 champ while CBS is the most-watched broadcaster.

[01/17/20 - 08:13 AM]
Thursday's Broadcast Ratings: FOX Wins Tight Demo Race; CBS Tops Total Viewers
The Eye's "Young Sheldon" is the top program in both categories last night.

[01/16/20 - 01:34 PM]
Paramount Network's "68 Whiskey" is #1 Cable Drama Premiere of the Season Among M25-54 and M18-49
Paramount Network spins the numbers for Wednesday, January 15.

[01/16/20 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Top Charts for NBC
The Peacock network takes home top honors in both total viewers and adults 18-49.

[01/15/20 - 08:15 AM]
Tuesday's Broadcast Ratings: ABC's "Jeopardy!" Finale Tops Viewers, Demos
For the night, NBC is the top draw among adults 18-49 while CBS is the most-watched broadcaster.

[01/14/20 - 01:00 PM]
College Football Playoff National Championship Scores More than 25.5 Million Viewers, Up from Last Year
ESPN spins the numbers for Monday, January 13.

[01/14/20 - 08:19 AM]
Monday's Broadcast Ratings: "The Bachelor" Tops Demos for ABC
The Alphabet leads all broadcast networks among adults 18-49 last night.

[01/13/20 - 09:06 AM]
Sunday's Broadcast Ratings: FOX Surges with NFL Playoffs
The Seahawks/Packers showdown puts the network on top in all categories.