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[06/26/12 - 08:47 AM]
"The Bachelorette" Hits a 3-Month High for ABC in its Time Slot with Women 18-34
ABC spins the numbers for Monday, June 25.

[via press release from ABC]

"The Bachelorette" Hits a 3-Month High for ABC in its Time Slot with Women 18-34

Early info on ABC's Monday, ahead of the regular press release.

With The Bachelorette and The Glass House, ABC once again finished as Monday's 2nd-most-watched network to NBC (Olympic Trials/America's Got Talent/American Ninja Warrior), outdrawing Fox's unscripted originals (Hell's Kitchen/MasterChef). For the 2nd consecutive week, the Net ranked #1 on the night across all key Women demographics (W18-34/W18-49/W25-54).

At 8pm, ABC's The Bachelorette took second in its 2-hour time slot with Total Viewers, while ranking #1 with Adults 18-34 for the 2nd week in a row. In addition, for the 6th straight week, the ABC unscripted series won its time period across all key Women demos (W18-34/W18-49/W25-54), while registering as Monday's #1 TV show for the 3rd consecutive week on all three measures.

· Hitting a best-since-premiere number with Women 18-34, the show was up for the 2nd week in a row to mark ABC's best performance in the time period in 3 months - since 3/12/12.

During the 10 o'clock hour, ABC's The Glass House ranked #2 against its net rivals with Adults 18-49 and across all key Women (W18-34/W18-49/W25-54).

· ABC's The Glass House posted solid retention of its week-ago debut in Total Viewers (83%), Adults 18-49 (80%) and Adults 18-34 (85%).

Quick Take for Monday, June 25, 2012 (Fast Affiliate Live+ Same Day Ratings)

ABC is No. 1 on Monday across All Key Women Demos For the 2nd Consecutive Week

"The Bachelorette" Hits Best-Since-Premiere Number with Women 18-34 and Posts Net's Best Performance in Time Period in 3 Months

"The Glass House" Ranks No. 2 versus its Network Rivals in Adults 18-49

Monday Night (8:00-11:00 p.m.)

With "The Bachelorette" and "The Glass House," ABC (5.8 million) once again finished as Monday's 2nd-most-watched network to NBC ("Olympic Trials"/"America's Got Talent"/"American Ninja Warrior"), outdrawing Fox's unscripted originals (5.4 million - "Hell's Kitchen"/"MasterChef"). For the 2nd consecutive week, the Net ranked No. 1 on the night across all key Women demographics (W18-34/W18-49/W25-54).

"The Bachelorette" (8:00-10:00 p.m.)

At 8:00 p.m., ABC's "The Bachelorette" took second in its 2-hour time slot with Total Viewers (7.0 million), while ranking No. 1 with Adults 18-34 (1.9/7-tie) for the 2nd week in a row. In addition, for the 6th straight week, the ABC unscripted series won its time period across all key Women demos (W18-34/W18-49/W25-54), while registering as Monday's No. 1 TV show for the 3rd consecutive week on all three measures.

· Hitting a best-since-premiere number with Women 18-34 (3.2/10), the show was up for the 2nd week in a row to mark ABC's best performance in the time period in 3 months - since 3/12/12.

"The Glass House" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "The Glass House" ranked No. 2 against its net rivals with Adults 18-49 (1.2/3-tie) and across all key Women (W18-34/W18-49/W25-54).

· ABC's "The Glass House" posted solid retention of its week-ago debut in Total Viewers (83%), Adults 18-49 (80%) and Adults 18-34 (85%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 6/25/12.





  [june 2012]  
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T
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· AMERICAN NINJA WARRIOR (NBC)
· AMERICA'S GOT TALENT (NBC)
· BACHELORETTE, THE (ABC)
· GLASS HOUSE, THE (ABC)
· HELL'S KITCHEN (FOX)
· MASTERCHEF (FOX)





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