[06/26/12 - 12:05 PM]
TNT Finishes the Second Quarter of 2012 as Basic Cable's #1 Network in Primetime Delivery of Adults 18-49
Turner spins the numbers for the quarter to date.

[via press release from Turner]


With original programming and sports leading the way, TNT finished the second quarter of 2012 as basic cable's #1 network in primetime delivery of adults 18-49. TNT also won the younger end of that demo, adults 18-34. And in total day, TNT finished the quarter #1 among adults 25-54.

Ending the quarter on a high note, TNT scored exceptional primetime growth in June, with total viewers up +36%, adults 18-49 up +38% and adults 25-54 up +34%, compared to June 2011.

For the final week of June, TNT claimed three of basic cable's Top 5 dramas for the week, with Rizzoli & Isles and Dallas leading a pack that also includes Falling Skies.

TNT's Rizzoli & Isles was basic cable's top drama for the week with 5.4 million viewers, which has grown to a Live + 3 total of 7.2 million viewers, up +5% over the prior week's episode. Among key demos, Rizzoli & Isles brought in 2.0 million adults 18-49 in Live + 3 (1.3 million Live + Same Day) and 2.5 million adults 25-54 (1.7 million L+SD).

Rizzoli & Isles was followed by a new episode of Franklin & Bash, which averaged 3 million viewers in Live + Same Day, growing to 3.9 million in Live + 3 delivery. Franklin & Bash also nabbed 1.6 million adults 18-49 in Live + 3 (871,000 Live + Same Day) and 1.7 million adults 25-54 (1.1 million L+SD). With the combination of Rizzoli & Isles and Franklin & Bash TNT ranked #1 for the night on Tuesday among total viewers.

Wednesday's episode of Dallas wrangled 4.8 million viewers in Live + Same Day, which has grown to 6.1 million viewers in Live + 3. The show, which ranked as basic cable's most-watched program for the day and second most-watched drama for the week, also drew 2.1 million adults 18-49 (1.6 million Live + Same Day) and 2.5 million adults 25-54 (1.9 million L+SD). Dallas currently ranks as basic cable's #1 new series for the year-to-date, marking the third consecutive year TNT has claimed the top new show.

TNT's epic series Falling Skies captured 3.8 million viewers in Live + Same Day Sunday night, with 1.7 million adults 18-49 and 1.9 million adults 25-54. The show was followed by the series premiere of TNT's new unscripted competition show, The Great Escape, which averaged 1.6 million viewers; 827,000 adults 18-49; and 914,000 adults 25-54 in Live + Same Day. With Falling Skies and The Great Escape, TNT won the 9-11 p.m. block as basic cable's top network with key adult demos.

Meanwhile, according to the most recent time-shifted viewing data, the June 5 premiere episode of Rizzoli & Isles finished with 8.0 million viewers in Live + 7. In the demos, the premiere scored 2.4 million adults 18-49 and 2.9 million adults 25-54. The premiere episode of Franklin & Bash topped off with a total of 4.5 million viewers in Live + 7, as well as 1.9 million adults 18-49 and 2.0 million adults 25-54.

On the sports front, TNT's coverage of the Toyota/Save Mart 350 delivered a 3.3 U.S. household rating, (+3% vs. last year) with 5.2 million viewers to rank as ad-supported cable's highest-rated and most-watched telecast for the day. Through three races, TNT's NASCAR Summer Series is averaging a 3.3 U.S. household rating, up +6% over last year's 3.1 rating through three races. This marks the third consecutive week of ratings growth for TNT's NASCAR coverage.

Cartoon Network

Cartoon Network in June 2012 ranked as television's #1 network for total day delivery of boys 2-11, 6-11 & 9-14. Monthly average growth among targeted kid demos vs. June 2011 include kids 2-11 (up 6%, 712,000), kids 6-11 (up 8%, 492,000) and kids 9-14 (up 23%, 505,000).

Also across June, Cartoon Network ranked as the #1 television network (broadcast & cable) among kids (2-11, 6-11, 9-14) and boys on Monday night.

Annoying Orange (Mondays at 8:30 p.m.) ranked as the #1 program on Mondays among all keykids and boys demos. Regular Show (Mondays at 8 p.m.) and MAD (Mondays at 8:45 p.m.) scored as the #1 program in their time periods among all kids and boys demos.

On Tuesday nights, Total Drama: Revenge of the Island (7:30 p.m.) scored as the #1 program on Tuesdays among all kids and boys demos and posted impressive double and triple-digit delivery gains compared to June 2011. Kids 2-11 (1,454,000) increased by 26%, kids 6-11 (1,173,000) increased by 62% and kids 9-14 (1,128,000) increased by 109%.

Ninjago: Master of Spinjitzu (Wednesdays at 8 p.m.) was the #1 program of the month among boys 2-11 and 6-11 and posted double-digit delivery gains across the board. Among the highlights, delivery among kids 2-11 (1,207,000) grew by 51% and kids 6-11 (877,000) grew by 32%.

Adult Swim

Across June 2012, Adult Swim ranked as television's #1 network for Total Day Delivery of young adults 18-34, 18-24 and 18-49 as well as men 18-34 & 18-24.

The season premiere of Aqua Something You Know Whatever (Sundays, 12 a.m.) ranked #1 in its time period among adults and men 18-24, and posted double-digit delivery gains including an 88% increase among adults 18-24 (256,000).

Metalocalypse (Sundays, 12:15 a.m.) posted double-digit delivery gains across key demos. Adults 18-24 (240,000) grew by 54%, adults 18-34 (507,000) grew by 47% and adults 18-49 (685,000) grew by 16%. The Eric Andre Show (Sundays, 12:30 a.m.) posted double-digit delivery gains among adults 18-24 (186,000, 24%) and adults 18-34 (355,000, 17%).


TBS continued its extraordinary growing trend, with June primetime deliveries up +31% among total viewers, +5% among adults 18-34 and +19% among adults 18-49. Those figures cap a quarter of tremendous growth for the network, which saw Q2 2012 primetime deliveries grow by +36% among total viewers, +16% among adults 18-34 and +29% among adults 18-49.

TBS's brand new original sitcom Men at Work averaged 2.1 million viewers in Live + Same Day last Thursday, growing to more than 2.5 million viewers in Live + 3. That's up +13% compared to the prior week. The show, which ranks as one of basic cable's Top 5 new series among young adults for the quarter, also took in 1.5 million adults 18-49 (1.2 million L+SD), up +10% over the previous week.

TBS's Emmy(R)-nominated late-night series CONAN, hosted by Conan O'Brien, has enjoyed strong growth over the past several months, with June deliveries up +21% among total viewers and +11% among adults 18-49 compared to June 2011. For the month, CONAN averaged 1 million viewers in Live + Same Day, with 290,000 adults 18-34 and 604,000 adults 18-49.

Big Bang Theory finished Q2 2012 as basic cable's #1 sitcom for the quarter, averaging 2.6 million viewers, with 662,000 adults 18-34 and 1.4 million adults 18-49.


truTV wrapped up the second quarter by ranking as one of ad-supported cable's Top 10 entertainment networks for the week with men 18-34, a key demo for the network.

truTV's ratings hits last week were led by Hardcore Pawn (2.1 million viewers) on Tuesday. The show ranked among ad-supported cable's Top 5 programs in its timeslot with key demos, reaching second place in the timeslot with adults 18-34 and men 18-34.

truTV also earned solid performances from Monday night's Lizard Lick Towing (2 million viewers), Sunday night's Storage Hunters (1.8 million viewers), Thursday night's World's Dumbest... (1.2 million viewers at 8 p.m.; 1.3 million viewers at 9 p.m.). All three series scored Top 5 timeslot rankings with key adult and male demos.

  [june 2012]  


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