or


[06/28/12 - 02:15 PM]
ABC Family's "Baby Daddy" Bucks the Trend - Grows Over its Week-Ago Launch in Total Viewers, Adults 18-49 and Viewers 12-34
ABC Family spins the numbers for Wednesday, June 27.
[via press release from ABC Family]

Ratings Highlights for Wednesday, June 27, 2012 - Final National Ratings

ABC Family's "Baby Daddy" Bucks the Trend - Grows Over its Week-Ago Launch in Total Viewers, Adults 18-49 and Viewers 12-34

~Is Wednesday's #1 Prime Cable Telecast in Women 18-34

~Is the #1 Cable Telecast at 8:30 p.m. in Adults 18-34, Women 18-34 and Women 18-49, and the #1 Scripted Cable Telecast in Adults 18-49

~Soars by Double-Digit Percentages Over its "Melissa & Joey Lead-In

"Melissa & Joey" is Cable's #1 Telecast at 8 O'Clock in Key Demos; Season to Date, Exceeds Season 1 Averages in Core Targets

"Baby Daddy" (8:30-9:00 p.m.)

Bucking the typical trend new series experience, ABC Family's "Baby Daddy" increased over its series debut by 4% in Total Viewers (1.72 million vs. 1.65 million), by 1% in Adults 18-49 (946,000 vs. 935,000), by 8% in Viewers 12-34 (910,000 vs. 843,000), and edged slightly higher in Females 12-34 (681,000 vs. 679,000). Impressively, "Baby Daddy" ranked as Wednesday's #1 cable telecast in Prime in Women 18-34 (679,000).

· "Baby Daddy" ranked as cable's #1 telecast in the half-hour in Adults 18-34, Women 18-34 and Women 18-49, and was the #1 scripted cable telecast in Adults 18-49

· "Baby Daddy" soared over its "Melissa & Joey" lead-in by double-digit percentages across all target demos, including by 21% in Total Viewers (1.72 million vs. 1.42 million), by 15% in Adults 18-34 (598,000 vs. 520,000), by 13% in Adults 18-49 (946,000 vs. 840,000) and by 29% in Viewers 12-34 (910,000 vs. 707,000).

"Melissa & Joey" (8:00-8:30 p.m.)

At 8 o'clock, "Melissa & Joey" was cable's #1 telecast in Adults 18-34 (520,000), Women 18-34 (414,000), Adults 18-49 (840,000) and Women 18-49 (605,000).

· Season 2 to date, "Melissa & Joey" exceeds its season 1 average by impressive margins, including by 28% in Women 18-34 (396,000 vs. 310,000), by 19% in Women 18-49 (587,000 vs. 495,000) and by 15% in Females 12-34 (523,000 vs. 456,000).

Source: Nielsen Media Research, National Ratings, 6/27/12. Season averages for "M&J" based on L+SD ratings. SN 1: (8/7/10-9/14/11); SN 2: 5/30/12-6/27/12.





  [june 2012]  
S
M
T
W
T
F
S
     


· BABY DADDY (FREEFORM)
· MELISSA & JOEY (ABC FAMILY)




most recent ratings | view all posts
[03/17/26 - 12:01 PM]
Netflix Top 10: Week of March 9 - "One Piece" Season 2 Sets Sail for No. 1 in This Week's Top 10
Proving that demand for prehistoric beasts will never go extinct, docuseries "The Dinosaurs" landed at No. 2 on the English TV list with 9.6 million views.
[03/13/26 - 03:05 PM]
Italy's Victory Over Mexico Delivers 2 Million Viewers Across FS1 and FOX Deportes
Said coverage marked the most-watched non-USA WBC Pool Play telecast ever.
[03/13/26 - 01:45 PM]
ABC News Is #1 in Total Viewers in Late Night, Friday Night and Sunday Morning
"20/20" saw week-to-week gains in Adults 25-54 and Adults 18-49.
[03/12/26 - 03:18 PM]
FOX Sports Scores All-Time High Team USA World Baseball Classic Viewership
3,171,000 viewers on average watched the four Team USA World Baseball Classic Pool play games across FOX, FS1 and FOX Deportes.
[03/12/26 - 03:01 PM]
CBS Midseason Premiere Week Tops Broadcast and Streaming Rankings in Live + 7-Day Multiplatform Viewership
The network scored three of the top four and 12 of the top 20 most-watched series among all broadcast and streaming competition.
[03/11/26 - 03:16 PM]
FOX Sports Sets All-Time World Baseball Classic Viewership Record with Mexico-USA
5,018,000 viewers watched on FOX and FOX Deportes as Team USA defeated Mexico 5-3 in World Baseball Classic pool play on Monday night.
[03/11/26 - 11:30 AM]
ESPN Delivers Most-Watched Women's College Basketball Regular Season Since 2008-09
ESPN networks were home to six of the top 10 women's college basketball regular season games across all networks this season and 29 of the top 30 on cable.
[03/10/26 - 03:04 PM]
FOX Sports Smashes World Baseball Classic Pool Play Viewership Records
Great Britain at USA drew 2.98 million viewers on Saturday, March 7.
[03/10/26 - 02:09 PM]
"R.J. Decker" Gets Down to Business with Over 11 Million Total Audience to Date for Series Debut
In fact, "R.J. Decker" was the most compatible telecast to air following "High Potential" to date, with 73% of the hit drama's live audience flowing through to the series debut.
[03/10/26 - 12:01 PM]
Netflix Top 10: Week of March 2 - "War Machine" Powers Up at No. 1 in This Week's Top 10
Plus: "Bridgerton" Season 4 claimed the No. 1 spot on the English TV list with 13.1 million views in its sixth week in the Top 10.
[03/09/26 - 04:44 PM]
"90 Day Fiance: Before the 90 Days" Delivers Its Highest Rated Episode in Nearly Four Years
TLC continued its Sunday momentum as the #1 cable network of the night, including news and sports, marking one of TLC's highest rated Sunday nights in in the last two years.

[03/09/26 - 04:35 PM]
Pilot for New NBC Comedy "The Fall and Rise of Reggie Dinkins" Has Now Been Seen by Nearly 13 Million Viewers
Continuing off the momentum of the pilot, episode two is now the most-watched NBC comedy on Peacock this season.
[03/04/26 - 04:36 PM]
"American Idol" Leads Monday Night - Powering ABC to Another Victory in Both Total Viewers and Adults 18-49
The show's strong performance lifted ABC to a Monday night win across broadcast and cable in both Total Viewers (4.32 million) and Adults 18-49 (0.36 rating).
[03/04/26 - 09:29 AM]
ABC Continues Multiplatform Success With Midseason Lineup
Season to date, ABC continues to dominate the competitive cross-platform landscape among broadcast series based in viewing over seven days on ABC, Hulu, Disney+ and digital platforms.
[03/03/26 - 03:30 PM]
ABC's Beloved Comedy "Scrubs" Returns with Over 11 Million Total Audience to Date
On linear over three days, "Scrubs" was the top comedy telecast among Adults 18-49 (0.74 rating) on any network (excluding post-NFL telecasts) in over a year.