or


[06/28/12 - 02:15 PM]
ABC Family's "Baby Daddy" Bucks the Trend - Grows Over its Week-Ago Launch in Total Viewers, Adults 18-49 and Viewers 12-34
ABC Family spins the numbers for Wednesday, June 27.

[via press release from ABC Family]

Ratings Highlights for Wednesday, June 27, 2012 - Final National Ratings

ABC Family's "Baby Daddy" Bucks the Trend - Grows Over its Week-Ago Launch in Total Viewers, Adults 18-49 and Viewers 12-34

~Is Wednesday's #1 Prime Cable Telecast in Women 18-34

~Is the #1 Cable Telecast at 8:30 p.m. in Adults 18-34, Women 18-34 and Women 18-49, and the #1 Scripted Cable Telecast in Adults 18-49

~Soars by Double-Digit Percentages Over its "Melissa & Joey Lead-In

"Melissa & Joey" is Cable's #1 Telecast at 8 O'Clock in Key Demos; Season to Date, Exceeds Season 1 Averages in Core Targets

"Baby Daddy" (8:30-9:00 p.m.)

Bucking the typical trend new series experience, ABC Family's "Baby Daddy" increased over its series debut by 4% in Total Viewers (1.72 million vs. 1.65 million), by 1% in Adults 18-49 (946,000 vs. 935,000), by 8% in Viewers 12-34 (910,000 vs. 843,000), and edged slightly higher in Females 12-34 (681,000 vs. 679,000). Impressively, "Baby Daddy" ranked as Wednesday's #1 cable telecast in Prime in Women 18-34 (679,000).

· "Baby Daddy" ranked as cable's #1 telecast in the half-hour in Adults 18-34, Women 18-34 and Women 18-49, and was the #1 scripted cable telecast in Adults 18-49

· "Baby Daddy" soared over its "Melissa & Joey" lead-in by double-digit percentages across all target demos, including by 21% in Total Viewers (1.72 million vs. 1.42 million), by 15% in Adults 18-34 (598,000 vs. 520,000), by 13% in Adults 18-49 (946,000 vs. 840,000) and by 29% in Viewers 12-34 (910,000 vs. 707,000).

"Melissa & Joey" (8:00-8:30 p.m.)

At 8 o'clock, "Melissa & Joey" was cable's #1 telecast in Adults 18-34 (520,000), Women 18-34 (414,000), Adults 18-49 (840,000) and Women 18-49 (605,000).

· Season 2 to date, "Melissa & Joey" exceeds its season 1 average by impressive margins, including by 28% in Women 18-34 (396,000 vs. 310,000), by 19% in Women 18-49 (587,000 vs. 495,000) and by 15% in Females 12-34 (523,000 vs. 456,000).

Source: Nielsen Media Research, National Ratings, 6/27/12. Season averages for "M&J" based on L+SD ratings. SN 1: (8/7/10-9/14/11); SN 2: 5/30/12-6/27/12.





  [june 2012]  
S
M
T
W
T
F
S
     


· BABY DADDY (FREEFORM)
· MELISSA & JOEY (ABC FAMILY)





most recent ratings | view all posts
[05/26/18 - 12:13 PM]
ESPN's Most-Watched NBA Conference Finals Game 6 Since 2012
ESPN spins the numbers for Friday, May 25.

[05/25/18 - 12:57 PM]
E!'s "Total Bellas" Delivers Series High in P18-34 and W18-34 for Season Three Premiere
E! further spins the numbers for Sunday, May 20.

[05/25/18 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Tops Demos with "The Last Days of Michael Jackson" Special
The two-hour special powers the Alphabet to an adults 18-49 victory last night.

[05/24/18 - 02:40 PM]
ABC Moves Up to No. 2 in 2017-18 for Its Most Competitive Season in 10 Years
ABC further spins the numbers for the season to date.

[05/24/18 - 11:54 AM]
CBS Is America's Most-Watched Network in 2017-2018 Across Primetime, Daytime and Late Night
CBS further spins the numbers for the season to date.

[05/24/18 - 08:18 AM]
Wednesday's Broadcast Ratings: FOX Wins Finale Showdown Among Adults 18-49
"Empire" powers the network to a demo victory over CBS and its "Survivor" closer.

[05/24/18 - 07:22 AM]
ESPN's Coverage of NBA Eastern Conference Finals Game 5 Up 30 Percent From 2017
ESPN spins the numbers for Wednesday, May 23.

[05/23/18 - 08:34 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Unprecedented Seventh Consecutive Year
"Sunday Night Football" also ranked as the No. 1 show in the advertiser-coveted 18-49 demographic for the eighth consecutive TV season.

[05/23/18 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC Pulls in Front with "The Voice" Finale
The Peacock wins the night among adults 18-49 for the first time since the return of "Roseanne" on ABC.

[05/22/18 - 11:18 AM]
NBC Wins the Sept. to May Season in 18-49 for the 4th Time in 5 Years, Generating The Top Winning Margin for Any Net in People-Meter History
NBC further spins the numbers for the season to date.

[05/22/18 - 10:38 AM]
"60 Minutes" in Top 10 Again - Makes List for 12th Straight Time
CBS further spins the numbers for the season to date.

[05/22/18 - 09:55 AM]
"48 Hours" Finishes Its 30th Anniversary Year as Saturday's #1 Non-Sports Program for the 12th Consecutive Television Season
CBS further spins the numbers for the season to date.

[05/22/18 - 08:20 AM]
Monday's Broadcast Ratings: "American Idol" Finale Helps ABC Snap NBC's Win Streak
The Peacock had taken home top honors in both total viewers and adults 18-49 for 10 consecutive weeks.

[05/22/18 - 07:54 AM]
ESPN Draws Its Highest-Rated Conference Finals Game 4 in Six Years
ESPN spins the numbers for Monday, May 21.

[05/21/18 - 08:12 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Put NBC on Top in Demos
The Peacock wins the night among adults 18-49, holding off the "American Idol"-fueled ABC.