or


[06/28/12 - 02:15 PM]
ABC Family's "Baby Daddy" Bucks the Trend - Grows Over its Week-Ago Launch in Total Viewers, Adults 18-49 and Viewers 12-34
ABC Family spins the numbers for Wednesday, June 27.

[via press release from ABC Family]

Ratings Highlights for Wednesday, June 27, 2012 - Final National Ratings

ABC Family's "Baby Daddy" Bucks the Trend - Grows Over its Week-Ago Launch in Total Viewers, Adults 18-49 and Viewers 12-34

~Is Wednesday's #1 Prime Cable Telecast in Women 18-34

~Is the #1 Cable Telecast at 8:30 p.m. in Adults 18-34, Women 18-34 and Women 18-49, and the #1 Scripted Cable Telecast in Adults 18-49

~Soars by Double-Digit Percentages Over its "Melissa & Joey Lead-In

"Melissa & Joey" is Cable's #1 Telecast at 8 O'Clock in Key Demos; Season to Date, Exceeds Season 1 Averages in Core Targets

"Baby Daddy" (8:30-9:00 p.m.)

Bucking the typical trend new series experience, ABC Family's "Baby Daddy" increased over its series debut by 4% in Total Viewers (1.72 million vs. 1.65 million), by 1% in Adults 18-49 (946,000 vs. 935,000), by 8% in Viewers 12-34 (910,000 vs. 843,000), and edged slightly higher in Females 12-34 (681,000 vs. 679,000). Impressively, "Baby Daddy" ranked as Wednesday's #1 cable telecast in Prime in Women 18-34 (679,000).

· "Baby Daddy" ranked as cable's #1 telecast in the half-hour in Adults 18-34, Women 18-34 and Women 18-49, and was the #1 scripted cable telecast in Adults 18-49

· "Baby Daddy" soared over its "Melissa & Joey" lead-in by double-digit percentages across all target demos, including by 21% in Total Viewers (1.72 million vs. 1.42 million), by 15% in Adults 18-34 (598,000 vs. 520,000), by 13% in Adults 18-49 (946,000 vs. 840,000) and by 29% in Viewers 12-34 (910,000 vs. 707,000).

"Melissa & Joey" (8:00-8:30 p.m.)

At 8 o'clock, "Melissa & Joey" was cable's #1 telecast in Adults 18-34 (520,000), Women 18-34 (414,000), Adults 18-49 (840,000) and Women 18-49 (605,000).

· Season 2 to date, "Melissa & Joey" exceeds its season 1 average by impressive margins, including by 28% in Women 18-34 (396,000 vs. 310,000), by 19% in Women 18-49 (587,000 vs. 495,000) and by 15% in Females 12-34 (523,000 vs. 456,000).

Source: Nielsen Media Research, National Ratings, 6/27/12. Season averages for "M&J" based on L+SD ratings. SN 1: (8/7/10-9/14/11); SN 2: 5/30/12-6/27/12.





  [june 2012]  
S
M
T
W
T
F
S
     


· BABY DADDY (FREEFORM)
· MELISSA & JOEY (ABC FAMILY)





most recent ratings | view all posts
[04/25/19 - 08:10 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Shares in Demo Honors
The Peacock splits the adults 18-49 crown with CBS and FOX.

[04/24/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC Reclaims Demo Crown with Revised Lineup
The relocated "The Voice" boosts "New Amsterdam" among adults 18-49.

[04/23/19 - 08:10 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
The Peacock however wins the night in total viewers.

[04/22/19 - 08:18 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Lead Demo Race
The Alphabet tops the broadcast networks among adults 18-49 while CBS remains the most-watched of the group.

[04/21/19 - 09:29 AM]
Saturday's Broadcast Ratings: ABC Wins with "The Ten Commandments" Telecast
The Alphabet's annual presentation leads the night in both total viewers and adults 18-49.

[04/20/19 - 08:41 AM]
Friday's Broadcast Ratings: ABC Tops Adults 18-49 with NBA Playoffs
The Alphabet wins the demo crown however a repeat driven CBS is the most-watched broadcaster.

[04/19/19 - 08:12 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Tops Charts for CBS
The Eye takes home victories in both total viewers and adults 18-49.

[04/18/19 - 08:26 AM]
Wednesday's Broadcast Ratings: "Survivor," "Amazing Race" Take Top Spots for CBS
The Eye wins the evening in both total viewers and adults 18-49.

[04/17/19 - 08:18 AM]
Tuesday's Broadcast Ratings: CBS, ABC Dethrone NBC in Demos
The Eye is the top draw in both adults 18-49 and total viewers.

[04/16/19 - 11:34 AM]
New HGTV Series "One of a Kind" Is a Ratings Driver for the Net on Monday Nights
HGTV further spins the numbers for the season to date.

[04/16/19 - 08:10 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Surge from ABC, "Idol"
The Peacock still takes home top honors in total viewers and adults 18-49 last night.

[04/15/19 - 12:46 PM]
"Game of Thrones'" Final Season Premiere Watched by a Record 17.4 Million Viewers, and Marks Largest Night of Streaming for HBO
HBO spins the numbers for Sunday, April 14.

[04/15/19 - 11:44 AM]
HGTV Hit Series "Home Town" Finales with Strong Season Three Performance Among Women 25-54
HGTV further spins the numbers for the season to date.

[04/15/19 - 08:08 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Claim Demo Crown
The Alphabet pulls in front among adults 18-49 while CBS remains the most-watched broadcaster.

[04/14/19 - 08:27 AM]
Saturday's Broadcast Ratings: ABC Wins Sports Showdown with NBA Playoffs
The Alphabet's coverage holds off the NHL on NBC and NASCAR on FOX.