THURSDAYS JUST GOT EVEN MORE "AWKWARD" WITH THE SEASON TWO DEBUT OF MTV'S HIT COMEDY SERIES SCORING 2.2 MILLION VIEWERS AND #1 ORIGINAL SERIES ON THURSDAY WITH P12-34
"Awkward" Premiere Rated as the Top Social Series of the Day, with Both the Show and Multiple Related Topics Trending on Twitter
NEW YORK, NY (June 29, 2012) - The season two premiere of MTV's critically acclaimed hit comedy series "Awkward" drew 2.2 million viewers and garnered a 2.2 rating among P12-34 last night, marking a 29 percent increase over the July 2011 series premiere with both P12-34 and total viewers. For the day, "Awkward" was the #1 original series with P12-34, beating cable and broadcast fare. Including the premiere episode and two encore airings that evening, the series drew in a combined 3.8 million total viewers. Additionally, it was the highest-rated episode of the series among female teens (6.8 rating), more than doubling last year's debut and ranking #1 across all TV for the day.
"Awkward" also dominated the social conversation, ranking as the top social series of the day according to Trendrr, with both the show and multiple related topics trending on Twitter.
On next week's all-new episode airing Thursday, July 5 at 10:30 p.m. ET/PT on MTV, Jenna is finally official with Jake and happy to flaunt her newsome twosome... that is, until she hears about the hidden camera that's been filming Jenna and Matty's hook-up haven, "the Sanctuary," for months. Determined not to let the tape ruin her relationship, Jenna enlists Ming and some new powerful allies to recover the tape. Click here for a special sneak peek.
"Awkward" stars Ashley Rickards as Jenna, Beau Mirchoff as Matty, Molly Tarlov as Sadie, Jillian Rose Reed as Tamara, Brett Davern as Jake, Nikki DeLoach as Lacey, Desi Lydic as Valerie, Jessica Lu as Ming, Mike Faiola as Kevin and Greer Grammer as Lissa.
The series was created by Lauren Iungerich. Iungerich and Erin Ehrlich serve as executive producers.
Source: Nielsen. Live+SD. Cvg Rtgs. Rank on 000s.
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