[06/29/12 - 01:54 PM]
Thursdays Just Got Even More "Awkward" With the Season Two Debut of MTV's Hit Comedy Series Scoring 2.2 Million Viewers
MTV spins the numbers for Thursday, June 28.

[via press release from MTV]


"Awkward" Premiere Rated as the Top Social Series of the Day, with Both the Show and Multiple Related Topics Trending on Twitter

NEW YORK, NY (June 29, 2012) - The season two premiere of MTV's critically acclaimed hit comedy series "Awkward" drew 2.2 million viewers and garnered a 2.2 rating among P12-34 last night, marking a 29 percent increase over the July 2011 series premiere with both P12-34 and total viewers. For the day, "Awkward" was the #1 original series with P12-34, beating cable and broadcast fare. Including the premiere episode and two encore airings that evening, the series drew in a combined 3.8 million total viewers. Additionally, it was the highest-rated episode of the series among female teens (6.8 rating), more than doubling last year's debut and ranking #1 across all TV for the day.

"Awkward" also dominated the social conversation, ranking as the top social series of the day according to Trendrr, with both the show and multiple related topics trending on Twitter.

On next week's all-new episode airing Thursday, July 5 at 10:30 p.m. ET/PT on MTV, Jenna is finally official with Jake and happy to flaunt her newsome twosome... that is, until she hears about the hidden camera that's been filming Jenna and Matty's hook-up haven, "the Sanctuary," for months. Determined not to let the tape ruin her relationship, Jenna enlists Ming and some new powerful allies to recover the tape. Click here for a special sneak peek.

"Awkward" stars Ashley Rickards as Jenna, Beau Mirchoff as Matty, Molly Tarlov as Sadie, Jillian Rose Reed as Tamara, Brett Davern as Jake, Nikki DeLoach as Lacey, Desi Lydic as Valerie, Jessica Lu as Ming, Mike Faiola as Kevin and Greer Grammer as Lissa.

The series was created by Lauren Iungerich. Iungerich and Erin Ehrlich serve as executive producers.

Source: Nielsen. Live+SD. Cvg Rtgs. Rank on 000s.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.

  [june 2012]  


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