or


[07/05/12 - 08:53 AM]
"Macy's Fireworks" Is #1 and #2 Show of the Night, With the Encore Winning the 10 p.m. Hour in 18-49
NBC spins the numbers for Wednesday, July 4.

[via press release from NBC]

Wednesday Results:

· NBC is #1 for the night on ABC, CBS, NBC and Fox in 18-49 and total viewers, with "Macy's 4th of July Fireworks Spectacular" ranking #1 and #2 for the night on those nets in 18-49 with time-period wins for both the 9 p.m. original and the 10 p.m. encore.

· At 9 p.m. ET, "Macy's 4th of July Fireworks Spectacular" (1.7/7 in 18-49, 7.8 million viewers overall) displayed the night's #1 results in 18-49 and total viewers. In the 9 p.m. hour, "Macy's 4th of July Fireworks Spectacular" ranked #1 among ABC, CBS, NBC and Fox in adults 18-49, total viewers and all other key ratings categories. This year's Wednesday telecast finished within 0.4 of a point of last year's 2.1 in 18-49 for Monday coverage and within 845,000 persons of last year's 8.7 million overall viewership.

· This is the second-highest 18-49 rating for the "Macy's 4th of July" special in five years (since 2007) and second-biggest overall audience in six years (since 2006), behind only the 2011 figures over those spans.

· From its first half-hour to its second, the "Macy's" special grew by 62% in 18-49 rating (to a 2.1 from a 1.3) and by 65% or 3.9 million persons in total viewers (9.8 million vs. 5.9 million).

· At 10 p.m. ET, an encore telecast of "Macy's 4th of July Fireworks Spectacular" (1.4/5 in 18-49, 5.4 million viewers overall) ranked #1 among ABC, CBS and NBC in adults 18-49 ahead of CBS's original "Boston Pops Fireworks Spectacular" (with a 1.4 rating vs. a 0.8) )and ABC's original "Final Witness" (1.4 vs. 0.7). The "Macy's" rebroadcast also ranked #1 for the hour among those networks in all other key demographics. The 10 p.m. "Macy's" encore trails only the 9 p.m. original among the night's primetime telecasts on ABC, CBS, NBC and Fox in 18-49.

· Pending updates, the 10 p.m. encore is up versus last year (1.3/5 in 18-49, 4.967 million viewers overall) by 8 percent in 18-49 rating and 9 percent in total viewers.

· In the 10:30 lead-in to local news, the "Macy's 4th of July Fireworks Spectacular" "encore delivered a 46 percent margin of victory among ABC, CBS and NBC in the key news demo of adults 25-54 (with a 1.9 rating vs. a 1.3 for CBS's original fireworks special). The "Macy's" encore led the 10:30 half-hour among ABC, CBS and NBC in all other key demos.

· At 8 p.m. ET, an encore telecast of "Betty White's Off Their Rockers" (1.0/4 in 18-49, 4.2 million viewers overall) finished #1 in the time period among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, total viewers and other key measures.

· At 8:30 ET, a rebroadcast of "Up All Night" (0.6/3 in 18-49, 2.3 million viewers overall) is currently tied for #1 in the half-hour among ABC, CBS, NBC and Fox in 18-49.

· NBC is #1 for the night among ABC, CBS, NBC, Fox and CW in adults 18-49, total viewers and all other key categories.

· Note that some local market 4th of July preemptions on all networks were included in these preliminary fast-affiliate ratings but will be excluded from official national ratings.

In Late-Night Metered Markets Wednesday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6 with an encore telecast; CBS's "Late Show with David Letterman," 1.8/5 with an encore; and ABC's combo of "Nightline," 2.7/7; and "Jimmy Kimmel Live," 1.2/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.6/4 with an encore; "Late Show," 0.4/2 with an encore; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.4/2 with an encore.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [july 2012]  
S
M
T
W
T
F
S


· BETTY WHITE'S OFF THEIR ROCKERS (LIFETIME)
· UP ALL NIGHT (NBC)





most recent ratings | view all posts
[04/09/21 - 10:05 AM]
Thursday's Broadcast Ratings: ABC, NBC Lead Competitive Night
"Grey's Anatomy" and "Law & Order: Special Victims Unit" both top the evening among adults 18-49.

[04/08/21 - 10:05 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Leads Demo Race for FOX
The show's latest installment leads the night in adults 18-49 while NBC's dramas are the most-watched programs overall.

[04/07/21 - 10:03 AM]
Tuesday's Broadcast Ratings: "NCIS" Puts CBS on Top in Viewers, Demos
The Eye pulls in front among total viewers and adults 18-49.

[04/06/21 - 10:01 AM]
Monday's Broadcast Ratings: CBS Wraps NCAA Coverage on Top
The Eye's Men's Basketball National Championship Game easily wins the evening in all categories.

[04/05/21 - 10:07 AM]
Sunday's Broadcast Ratings: "American Idol" Puts ABC on Top in Demos
The reality competition leads the night among adults 18-49 while "60 Minutes" on CBS is the most-watched program overall.

[04/05/21 - 08:52 AM]
Vice TV Is America's Fastest Growing Entertainment Cable Network
The network is reporting 10% growth in adults 18-49 and 20% growth in adults 25-54.

[04/04/21 - 10:21 AM]
Saturday's Broadcast Ratings: NCAA's Final Four Puts CBS on Top
The Eye dominates the evening in both total viewers and adults 18-49.

[04/03/21 - 10:08 AM]
Friday's Broadcast Ratings: CBS Tops Viewers; Shares Demo Crown with ABC, FOX
The Eye's "Blue Bloods" leads the night in both categories.

[04/02/21 - 10:00 AM]
Thursday's Broadcast Ratings: NBC Gets Boost from "Law & Order" Crossover Event
"Law & Order: Special Victims Unit" leads the night in total viewers and adults 18-49 with "Law & Order: Organized Crime" a close second.

[04/01/21 - 10:09 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers; Shares Demo Crown with FOX
"The Masked Singer" leads the night among adults 18-49 while "Chicago Fire" is the most-watched program overall.

[03/31/21 - 10:08 AM]
Tuesday's Broadcast Ratings: "Pooch Perfect" Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network overall.

[03/30/21 - 10:05 AM]
Monday's Broadcast Ratings: NCAA's Elite Eight Puts CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[03/29/21 - 10:04 AM]
Sunday's Broadcast Ratings: CBS Holds Off Competition with NCAA Overrun
The Eye wins the evening in both total viewers and adults 18-49.

[03/28/21 - 10:24 AM]
Saturday's Broadcast Ratings: CBS, "48 Hours" Top Modest Evening
The Eye's newsmagazine leads the night in both total viewers and adults 18-49.

[03/27/21 - 10:11 AM]
Friday's Broadcast Ratings: CBS Tops Viewers on Low Key Night
In addition, ABC and FOX lead the evening among adults 18-49.