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[07/05/12 - 08:40 AM]
Wednesday's Broadcast Ratings: NBC Wins Holiday With "Macy's 4th of July Fireworks Spectacular"
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for wednesday, july 4, 2012)

Here are the highlights of the 18 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (5.50 million viewers, #1; adults 18-49: 1.3, #1) was top holiday draw thanks to its mix of "Betty White's Off Their Rockers" (4.15 million viewers, #5; adults 18-49: 1.0, #3), "Up All Night" (2.30 million viewers, #12; adults 18-49: 0.6, #T9), "Macy's 4th of July Fireworks Spectacular" (7.87 million viewers, #1; adults 18-49: 1.7, #1) and a rebroadcast of "Macy's 4th of July Fireworks Spectacular" (5.41 million viewers, #3; adults 18-49: 1.4, #2).

CBS (4.44 million viewers, #2; adults 18-49: 0.7, #T2) then claimed the silver with repeats of "Dogs in the City" (3.47 million viewers, #6; adults 18-49: 0.6, #T9) and "Criminal Minds" (4.42 million viewers, #4; adults 18-49: 0.7, #T7) followed by "Boston Pops Fireworks Spectacular" (5.44 million viewers, #2; adults 18-49: 0.8, #6).

Next up was ABC (2.72 million viewers, #3; adults 18-49: 0.7, #T2) with encores of "The Middle" (2.77 million viewers, #8; adults 18-49: 0.5, #16), "Suburgatory" (2.35 million viewers, #11; adults 18-49: 0.6, #T9), "Modern Family" (2.71 million viewers, #9; adults 18-49: 0.9, #T4), another "Modern Family" (2.68 million viewers, #10; adults 18-49: 0.9, #T4) and a new "Final Witness" (2.91 million viewers, #7; adults 18-49: 0.7, #T7).

Meanwhile, FOX (1.57 million viewers, #4; adults 18-49: 0.6, #4) offered up its all-repeat lineup of "New Girl" (1.79 million viewers, #13; adults 18-49: 0.6, #T9), another "New Girl" (1.57 million viewers, #14; adults 18-49: 0.6, #T9), yet another "New Girl" (1.43 million viewers, #16; adults 18-49: 0.6, #T9) and even more "New Girl" (1.50 million viewers, #15; adults 18-49: 0.6, #T9).

And finally, repeats of "America's Next Top Model" (0.69 million viewers, #18; adults 18-49: 0.2, #T17) plus another "America's Next Top Model" (0.70 million viewers, #17; adults 18-49: 0.2, #T17) on The CW (0.69 million viewers, #5; adults 18-49: 0.2, #5) closed out the night. In the netlet's target demo (women 18-34), "Top Model" delivered a 0.2 rating at 8:00/7:00c and a 0.3 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
-30.00% - Final Witness

Year-to-year changes (adults 18-49):
-42.86% - Boston Pops Fireworks Spectacular (vs. CSI: Crime Scene Investigation (Repeat)) -46.15% - Final Witness (vs. Primetime Nightline) -51.43% - Macy's 4th of July Fireworks Spectacular (vs. America's Got Talent)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6 with an encore telecast; CBS's "Late Show with David Letterman," 1.8/5 with an encore; and ABC's combo of "Nightline," 2.7/7; and "Jimmy Kimmel Live," 1.2/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.6/4 with an encore; "Late Show," 0.4/2 with an encore; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.4/2 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/6/11):

FOX (6.34 million viewers, #2; adults 18-49: 2.4, #1) reclaimed the top spot on Wednesday with a new two-hour "So You Think You Can Dance" (6.34 million viewers, #3; adults 18-49: 2.4, #2).

NBC (7.90 million viewers, #1; adults 18-49: 2.3, #2) then got bumped to second place with the return of "Minute to Win It" (5.32 million viewers, #7; adults 18-49: 1.4, #T4) followed by new episodes of "America's Got Talent" (12.51 million viewers, #1; adults 18-49: 3.5, #1) and "Love in the Wild" (5.68 million viewers, #5; adults 18-49: 1.9, #3).

Next up was CBS (5.83 million viewers, #3; adults 18-49: 1.2, #3) with encores of "Undercover Boss" (4.32 million viewers, #8; adults 18-49: 1.0, #T10), "Criminal Minds" (6.01 million viewers, #4; adults 18-49: 1.3, #T6) and "CSI: Crime Scene Investigation" (7.16 million viewers, #2; adults 18-49: 1.4, #T4).

Meanwhile, ABC (4.23 million viewers, #4; adults 18-49: 1.1, #4) offered up its mix of "The Middle" (4.22 million viewers, #9; adults 18-49: 1.1, #9), "The Middle" (3.91 million viewers, #10; adults 18-49: 1.0, #T10), "Modern Family" (3.85 million viewers, #11; adults 18-49: 1.2, #8), "Happy Endings" (2.54 million viewers, #12; adults 18-49: 0.9, #12) and a new "Primetime Nightline" (5.42 million viewers, #6; adults 18-49: 1.3, #T6).

And finally, repeats of "America's Next Top Model" (1.07 million viewers, #13; adults 18-49: 0.4, #T13) and another "America's Next Top Model" (0.91 million viewers, #14; adults 18-49: 0.4, #T13) on The CW (0.99 million viewers, #5; adults 18-49: 0.4, #5) rounded out the evening.

Week-to-week changes (adults 18-49): So You Think You Can Dance (26.30%), Primetime Nightline (8.30%), Minute to Win It (7.70% vs. 6/8/11), America's Got Talent (-12.50%), Love in the Wild (-13.60%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's combo of "Nightline," 3.2/7; and "Jimmy Kimmel Live," 1.3/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.6/3 with an encore; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) with an encore topped "Late Late Show" (0.4/2).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.5/4 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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