THE PREMIERE OF "BIG BROTHER" SWEEPS TIME PERIOD IN VIEWERS AND KEY DEMOGRAPHICS
"Big Brother" Notches Second Highest Adult 18-49 and Adult 25-54 Premiere
"Big Brother" Tops All Original Programming on the Night in All Key Measures
Last night's premiere of BIG BROTHER swept its time period in viewers and key demographics matching its second best adult 18-49 rating for a premiere episode since February 2008, according to Nielsen preliminary live plus same day ratings for Thursday, July 12.
From 9:00-10:00 PM, BIG BROTHER THURSDAY (P) was first in households (4.4/08), viewers (7.09m), adults 25-54 (3.1/09), adults 18-49 (2.6/08) and adults 18-34 (1.8/07). BIG BROTHER 14 THURSDAY posted its second best adults 25-54 and adults 18-49 premiere episode deliveries since February 2008.
BIG BROTHER was the top rated original program of the night in all key measures.
Updated ratings will be available this afternoon.