HALLMARK CHANNEL ORIGINAL, "HOW TO FALL IN LOVE," DRAWS AN AUDIENCE OF OVER 2 MILLION WITH 1.3 HH RATING
Ranked Among Top 10 for Household and Key Demo Ratings
The Hallmark Channel original movie, "How To Fall In Love", strummed the heartstrings of more than 2 million unduplicated viewers as sparks flew between "student" and "teacher" during its Saturday, July 21st world premiere. The film scored a 1.3 HH rating, ranking as the 5th highest rated ad-supported cable movie of the day.
In the Saturday 9-11p time period, "How To Fall In Love" ranked among the Top 10 for household and key demo ratings in HH, W25-54, and P2+. The original movie also placed in the Top 10 for household and demo impressions. "How to Fall in Love" elevated Hallmark Channel to be the #5 rated cable network in prime time for the day among households (1.2 HH rtg).
Starring Brooke D'Orsay ("Royal Pains," "Drop Dead Diva"), Eric Mabius ("Ugly Betty"), and Kathy Najimy ("Sister Act," "King of the Hill"), "How to Fall In Love" tells the story of a former ugly duckling, Harold White, who hires the pretty and popular girl from high school, Annie Hayes, to be his dating coach and help him shed his wallflower ways. Bonding over their shared passion for classic love songs, Annie is able to draw Harold out of his shell and teaches him how to win over a new love interest. When sparks unexpectedly fly between "student" and "teacher", all bets are off. Will they be able to hold onto true love?
Source: The Nielsen Company, July 16-22, 2012
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of over 87 million subscribers. The top-tier program service is distributed through approximately 5,500 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. Since 2010, Hallmark Channel has also been home to original daytime lifestyle programming and is debuting two new daily series, Home & Family and Marie, on October 1, 2012. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.