NICKELODEON'S DEBUT OF SPONGEBOB SQUAREPANTS "THE SUPER SPONGY SQUARE GAMES" RANKS AS MOST WATCHED KIDS PROGRAM WITH 3.7 MILLION TOTAL VIEWERS FOR THE WEEK

New York, NY - July 24, 2012 - Nickelodeon's SpongeBob SquarePants, "The Super Spongy Square Games," one-hour television event (Saturday, July 21, 8:00 - 9:00p.m. ET/PT) scored nearly 4 million total viewers (3.7), ranking as the most watched kids program among total viewers for the entire week. These four brand-new episodes, "Extreme Spots," starring celebrity voiceover guest Johnny Knoxville (MTV's Jackass) as Johnny Krill, "Squirrel Record," "Demolition Doofus" and "Face Freeze," also posted a double-digit increase with kid demos, averaging 5.57 million K2-11 (+50%) from a year ago.

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).