or


[07/24/12 - 03:16 PM]
Oxygen's New Docu-Series "I'm Having Their Baby" Earns 819,000 Total Viewers and 486,000 Adults 18-49
Oxygen spins the numbers for Monday, July 23.

[via press release from Oxygen]

OXYGEN'S NEW DOCU-SERIES "I'M HAVING THEIR BABY" EARNS 819,000 TOTAL VIEWERS AND 486,000 ADULTS 18-49

Series Premiere Ranks Oxygen Media Among Top Five Cable Networks In Time Period, And Among Top 10 Most Social Cable Reality Episodes

BEVERLY HILLS, CA - July 24 - Oxygen's new thought-provoking docu-series "I'm Having Their Baby" delivered 819,000 total viewers, 486,000 adults 18-49 and 370,000 women 18-49, according to Nielsen, marking an impressive debut for the freshman series premiere. Last night's premiere episode posted double digit growth, up 50 percent in total viewers, 54 percent in adults 18-49 and 42 percent in women 18-49 from the prior four-week time period average. In addition, Oxygen ranked among the Top Five cable networks in the 11 pm hour with women 18-34. On the digital front, the series premiere ranked among the Top 10 Most Social Cable Reality Episodes airing yesterday with over 2.4 thousand social uniques and posting over 3.3 thousand social comments, according to the social media tracker, SocialGuide. For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.

In the second installment of the six-part series airing on Monday, July 30 at 11pm ET/PT, viewers will meet Amanda, a 28-year-old mother raising two active boys, as well as her boyfriend's son from a previous relationship, in Chehalis, Washington. Given her economic situation, Amanda is aware she cannot properly support another child and decides to place her baby with a gay couple, despite the opinions of friends and family. Also featured is Mariah, 8-months pregnant, who lives with her boyfriend and her 9-month-old daughter in Anderson, Indiana. In desperate financial straits, Mariah feels she must gather the strength to make the most grown-up decision of her life.

Propelling the topic of adoption into the national conversation, last night's premiere episode introduced viewers to Mary, a 25-year old wife from Mulberry, FL, and her personal journey into the world of adoption. Also in the premiere episode, the second case profiled Claudia, who ultimately wanted a better life for both her and her unborn child - a common theme throughout the series.

To coincide with the series launch, Oxygen Media recently released a study conducted by Lightspeed Research targeting the insights of women and men on the deeply personal and complex topic of adoption. As viewers will learn in this series, it's an emotional journey on both ends as it pertains to the birth mother and the potential adoptive parents. The study's findings reflect a new openness among Americans, and shed light on the true perception that they have about this decision as well as the driving factors that will bring a woman to make this emotional choice.

The survey, which interviewed more than 1,000 people ages 18 to 49, explores a vast range of findings. It reveals that 90 percent of Americans feel the main reason that women choose adoption is teenage pregnancy, yet 91 percent feel that adoption gives the child a chance for a better life with two-thirds feeling the child benefits most (66 percent) with this choice. The results also show that Americans understand this complexity with 90 percent saying that birth parents have the right to change their minds about adoption until the papers have been signed. By the end of each episode when the audience bears witness to the birth mothers' ultimate decision, it's all too clear why this percentage is so high.

"I'm Having Their Baby" is produced by Hud:sun Media with Michael Rourke and Michelle Kongkasuwan as executive producers.

Source: Nielsen Media Research LS.; Digital data from: SocialGuide.com cable episode ranking (premiere hour only) amongst all new cable reality episodes (not including count-down series or WWE) on 7/23/12.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com,the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com.Follow us on Twitter atwww.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.





  [july 2012]  
S
M
T
W
T
F
S


· I'M HAVING THEIR BABY (OXYGEN)





most recent ratings | view all posts
[05/01/25 - 08:47 AM]
ABC News Special "President Trump the First 100 Days: The Interview in the Oval Office" Is No. 1 Program Across All Broadcast and Cable in Primetime on Tuesday
The one-hour special won the 8:00-9:00 p.m. time slot on broadcast and cable in Total Viewers (3.959 million) and took the top spot in the hour with non-sports programming in Adults 25-54 (693,000) and Adults 18-49 (475,000).

[04/30/25 - 11:03 AM]
"American Idol" Rocks the House with More Back-to-Back Wins
"American Idol" rocked the house on Sunday night with its first live coast-to-coast telecast, earning 5.31 million Total Viewers in Live+Same Day ratings.

[04/29/25 - 03:05 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" improved on the previous week in Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest overall audience since February and strongest performance in both key Adult demos since January.

[04/29/25 - 12:01 PM]
Netflix Top 10 Week of April 21: Goodbye, "You": Final Season Lands at No. 1
In English TV, "Ransom Canyon" lassoed another 9.4 million viewers, keeping it firmly planted in the No. 2 spot.

[04/29/25 - 10:31 AM]
ESPN's "Sunday Night Baseball" Averaged 1.68 Million Viewers for Philadelphia Phillies Extra-Innings Win Over Chicago Cubs
Said telecast was up 31% versus last year's comparable game (Cubs-Red Sox).

[04/29/25 - 10:00 AM]
"9-1-1" Shocker Scores Five-Month Multiplatform High in Adults 18-49
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, the April 17 episode scored 8.45 million Total Viewers and 1.74 rating among Adults 18-49.

[04/29/25 - 08:50 AM]
ESPN Platforms Averaging Largest NBA Playoffs Audience Ever Through 11 Games
The second weekend of the NBA Playoffs, Saturday, April 26, and Sunday, April 27, averaged 5,462,000 viewers on ESPN platforms, up four percent from last season.

[04/29/25 - 08:45 AM]
CBS to Hit a Record 17th Consecutive Season as the Most-Watched Network; With the Top Seven Primetime Shows
This breaks broadcast television's longest winning streak on record, also previously held by CBS, from 1955-1970.

[04/25/25 - 11:45 AM]
Food Network's "Tournament of Champions" Season Six Scores with Viewers
The season reached nearly 12 million P2+ cross-platform viewers and is on track to be Food Network's highest-rated series among P25-54 for the fifth year in a row, with ratings up +91% vs. prior six-week timeslot benchmarks.

[04/24/25 - 12:00 PM]
"Yellowjackets" Sets Record with Most Watched Season in Series History on Paramount+ with Showtime
The series is now the number two most-streamed global Showtime original ever, only behind "Dexter: Original Sin."

[04/22/25 - 02:33 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw increases on the previous week in Total Viewers and Adults 25-54, delivering its strongest news demo performance in 5 weeks.

[04/22/25 - 12:28 PM]
2025 NCAA Women's Gymnastics Championship Final Reaches 1 Million Viewers
The semifinals and final finished as the most-watched gymnastics postseason ever on ESPN platforms.

[04/22/25 - 12:01 PM]
Netflix Top 10 Week of April 14: "Black Mirror" Assumes the No. 1 Spot on the English TV List
Joining the chart with a bang is "Ransom Canyon" - the sweeping, slow-burn Western romance debuted with 7.2 million views to lasso the No. 2 spot.

[04/22/25 - 09:08 AM]
ESPN's Viewership Rises Significantly for Formula 1 Saudi Arabian Grand Prix
ESPN's live telecast on Sunday drew an average of 1.5 million viewers, the second-largest U.S. television audience ever for the event.

[04/22/25 - 08:50 AM]
Most-Watched NBA Playoffs Opening Weekend Ever on ESPN Platforms
The six-game slate across Saturday, April 19, and Sunday, April 20, averaged 4,487,000 viewers, up 15 percent from last year.