or


[07/24/12 - 03:16 PM]
Oxygen's New Docu-Series "I'm Having Their Baby" Earns 819,000 Total Viewers and 486,000 Adults 18-49
Oxygen spins the numbers for Monday, July 23.

[via press release from Oxygen]

OXYGEN'S NEW DOCU-SERIES "I'M HAVING THEIR BABY" EARNS 819,000 TOTAL VIEWERS AND 486,000 ADULTS 18-49

Series Premiere Ranks Oxygen Media Among Top Five Cable Networks In Time Period, And Among Top 10 Most Social Cable Reality Episodes

BEVERLY HILLS, CA - July 24 - Oxygen's new thought-provoking docu-series "I'm Having Their Baby" delivered 819,000 total viewers, 486,000 adults 18-49 and 370,000 women 18-49, according to Nielsen, marking an impressive debut for the freshman series premiere. Last night's premiere episode posted double digit growth, up 50 percent in total viewers, 54 percent in adults 18-49 and 42 percent in women 18-49 from the prior four-week time period average. In addition, Oxygen ranked among the Top Five cable networks in the 11 pm hour with women 18-34. On the digital front, the series premiere ranked among the Top 10 Most Social Cable Reality Episodes airing yesterday with over 2.4 thousand social uniques and posting over 3.3 thousand social comments, according to the social media tracker, SocialGuide. For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.

In the second installment of the six-part series airing on Monday, July 30 at 11pm ET/PT, viewers will meet Amanda, a 28-year-old mother raising two active boys, as well as her boyfriend's son from a previous relationship, in Chehalis, Washington. Given her economic situation, Amanda is aware she cannot properly support another child and decides to place her baby with a gay couple, despite the opinions of friends and family. Also featured is Mariah, 8-months pregnant, who lives with her boyfriend and her 9-month-old daughter in Anderson, Indiana. In desperate financial straits, Mariah feels she must gather the strength to make the most grown-up decision of her life.

Propelling the topic of adoption into the national conversation, last night's premiere episode introduced viewers to Mary, a 25-year old wife from Mulberry, FL, and her personal journey into the world of adoption. Also in the premiere episode, the second case profiled Claudia, who ultimately wanted a better life for both her and her unborn child - a common theme throughout the series.

To coincide with the series launch, Oxygen Media recently released a study conducted by Lightspeed Research targeting the insights of women and men on the deeply personal and complex topic of adoption. As viewers will learn in this series, it's an emotional journey on both ends as it pertains to the birth mother and the potential adoptive parents. The study's findings reflect a new openness among Americans, and shed light on the true perception that they have about this decision as well as the driving factors that will bring a woman to make this emotional choice.

The survey, which interviewed more than 1,000 people ages 18 to 49, explores a vast range of findings. It reveals that 90 percent of Americans feel the main reason that women choose adoption is teenage pregnancy, yet 91 percent feel that adoption gives the child a chance for a better life with two-thirds feeling the child benefits most (66 percent) with this choice. The results also show that Americans understand this complexity with 90 percent saying that birth parents have the right to change their minds about adoption until the papers have been signed. By the end of each episode when the audience bears witness to the birth mothers' ultimate decision, it's all too clear why this percentage is so high.

"I'm Having Their Baby" is produced by Hud:sun Media with Michael Rourke and Michelle Kongkasuwan as executive producers.

Source: Nielsen Media Research LS.; Digital data from: SocialGuide.com cable episode ranking (premiere hour only) amongst all new cable reality episodes (not including count-down series or WWE) on 7/23/12.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com,the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com.Follow us on Twitter atwww.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.





  [july 2012]  
S
M
T
W
T
F
S


· I'M HAVING THEIR BABY (OXYGEN)





most recent ratings | view all posts
[05/08/26 - 09:18 AM]
TNT Sports Delivers Its Most-Watched MLB Regular Season Start Since 2015
The Yankees/Mariners season opener on March 31 delivered 562,000 viewers and peaked at 735,000, making it the most watched opener on TBS since 2012.

[05/06/26 - 10:01 AM]
Strong Month of Sports Propels ESPN Studio Shows to Record Viewership for April
The entire lineup of ESPN studio shows was up 21% overall in viewership over April of 2025 and up 10% year-over-year (YOY) in the coveted Persons ages 18-49 demographic.

[05/05/26 - 03:52 PM]
ESPN Networks Aired Its Most Viewed First Round of the Current Rights Deal of the 2026 Stanley Cup Playoffs
ESPN also delivered three of the top five matchups in the First Round including the Philadelphia Flyers-Pittsburgh Penguins Game 1 (2.1 million viewers).

[05/05/26 - 03:36 PM]
NBC and Peacock Deliver the Most-Watched First Round Game 7 in NBA History for Saturday Night's 76ers-Celtics
Saturday night's matchup between the Philadelphia 76ers and Boston Celtics averaged a Total Audience Delivery (TAD) of 11.0 million viewers on NBC and Peacock.

[05/05/26 - 02:33 PM]
TNT Sports Delivers Its Most Watched NHL Stanley Cup Playoffs First Round Ever
Game 7 of the Montreal/Tampa Bay series on Sunday, May 3 averaged 2.3 million viewers, the most-watched First Round game on cable ever featuring a Canadian team.

[05/05/26 - 02:24 PM]
FOX Saturday Baseball Flexes Double-Digit Season-to-Date Viewership Increase
2,130,000 viewers tuned-in to FOX on Saturday, May 2, for a two-game slate highlighted by the Cardinals' 3-2 Victory over the Dodgers in most of the country.

[05/05/26 - 12:01 PM]
Netflix Top 10: Week of April 27 - The Hunt Continues as "Apex" Takes No. 1 for a Second Week
Plus: Revenge might be a dish best served cold, but "Man on Fire" served it up hot, reaching No. 1 on the English TV list with 11 million views.

[05/03/26 - 02:40 PM]
NBC Sports Delivers the Most-Watched Kentucky Derby on Record, Averaging 19.6 Million Viewers on NBC & Peacock in Historic "Run for the Roses"
Viewership peaked at 24.4 million viewers from 7-7:15 p.m. ET, as jockey Jose Ortiz guided Golden Tempo around the final turn to win by a neck over Renegade, and made Cherie DeVaux the first woman to train a Kentucky Derby winner.

[05/01/26 - 01:33 PM]
"Live with Kelly and Mark" Jumps Back from Spring Break with Fifth Straight Week of Growth Among Both Total Viewers and Households
Dominating the New York market, "Live with Kelly and Mark" towers over its closest competition this season by double and triple digits in Total Viewers, Adults 25-54 and Women 25-54.

[05/01/26 - 08:05 AM]
NBC Sports' NBA Playoff Viewership on NBC & Peacock Up 58% vs. Comparable Coverage Last Year Through First 13 Games
This is the first time in 24 years that NBC Sports is presenting the NBA Playoffs.

[04/30/26 - 02:17 PM]
ABC News Is #1 in Total Viewers Sunday Morning and in Late-Night
ABC News' "Nightline" ranks No. 1 in Total Viewers (931,000) for the week of April 20.

[04/29/26 - 04:01 PM]
"American Idol" Scores 5.3 Million Total Viewers with Biggest Audience in Over 2 Months During Taylor Swift Night
Monday's episode was the No. 1 entertainment program on the night among Total Viewers (5.34 million) and Adults 18-49 (0.42 rating).

[04/29/26 - 02:41 PM]
Record Breaker! ESPN Airs Most-Viewed First Round Game 5 Ever on Cable, Extending Milestone Run of the 2026 Stanley Cup Playoffs
Philadelphia Flyers-Pittsburgh Penguins on Monday averaged 2 million viewers, up 190% vs. ESPN's First Round Game 5 average last year.

[04/28/26 - 03:41 PM]
TNT Sports Continues Viewership Surge for 2026 NHL Stanley Cup Playoffs
Minnesota's Game 4 victory over Dallas on Saturday averaged 1.9 million viewers on TBS, truTV and HBO Max.

[04/28/26 - 12:01 PM]
Netflix Top 10: Week of April 20 - Charlize Theron Climbs to No. 1 with "Apex" in This Week's Top 10
Another warning to be careful who you trust, the psychological thriller series "Unchosen" debuted at No. 1 on the English TV list with 10.4 million views.