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[07/30/12 - 12:34 PM]
NBC's Three-Day Average Viewership of 35.8 Million Is Best Through the First Weekend of Any Summer Olympics in History
NBC spins the numbers for its Olympics coverage to date.

[via press release from NBC]

NBC'S THREE-DAY AVERAGE VIEWERSHIP OF 35.8 MILLION IS BEST THROUGH THE FIRST WEEKEND OF ANY SUMMER OLYMPICS IN HISTORY

36.0 Million Average Viewers Last Night is Most for First Sunday for any Non-U.S. Summer Olympics in History (Since 1960)

The Average Viewership for Opening Ceremony (40.7 million) and Last Night (36.0 million) is Higher than ANY Night from the Beijing, Athens or Sydney Games

19.8/33 National Rating for First Sunday Night is 9% Higher than Beijing and 29% Higher than Athens; Best for Any Non-U.S. Summer Olympics in History

16.0 Million Watch NBC's Afternoon Daytime Show; Nearly 7 Million Tune in to Late Night; 6 Million Watch Early Morning Show

LONDON - July 30, 2012 - Through the first three nights of the London Olympics, NBC is averaging 35.8 million viewers, the best through the first weekend for any Summer Olympics in history (since the 1960 Rome Olympics, the first televised Olympics), 1.4 million more than the 1996 Atlanta Olympics (34.4 million), and five million more viewers than 2008 Beijing Olympics (30.6 million).

Last night's primetime coverage on NBC (7-11:14 p.m. ET/PT) drew 36.0 million viewers, the most for the first Sunday of a non-U.S. Summer Games in history. Last night's viewership is more than three million more than the first Sunday night of the 2008 Beijing Olympics (32.3 million), and 10 million more than the first night of the 2004 Athens Olympics (25.8 million), the last European Summer Olympics.

· The average viewership for Opening Ceremony (40.7 million) and last night (36.0 million) is higher than ANY night from the Beijing, Athens or Sydney games.

Last night's competition on NBC, which featured a silver medal for the U.S. in the 4x100m freestyle relay, a gold medal by Dana Vollmer in the women's 100m butterfly and the preliminaries of the women's gymnastics all-around, earned a 19.8/33 national rating/share, the best for the first Sunday for a non-U.S. Summer Olympics in history. The rating is nine percent higher than the first Sunday night of the Beijing Olympics (18.1/31), which featured live coverage of Phelps' second of his eight gold medals.

· Last night's national rating of 19.8/33 is also 29 percent higher than the first Sunday night in Athens in 2004 (15.4/26), the last European Summer Olympics.

· The three-night average household rating of 19.2/33, is 12 percent higher than Beijing (17.1/31) and 36 percent higher than Athens (14.1/26).

FIRST WEEKEND AVERAGE VIEWERS FOR NON-U.S. SUMMER GAMES:
1. London - 2012 35.8 Million NBC
2. Atlanta - 1996 34.4 Million NBC
3. Beijing - 2008 30.6 Million NBC
4. Barcelona - 1992 27.0 Million NBC
5. Seoul - 1988 24.4 Million NBC
6. Athens - 2004 24.0 Million NBC
7. Sydney - 2000 23.9 Million NBC

NBC'S DAYTIME AND LATE NIGHT VIEWERSHIP SOARS:

· 9:51 a.m.-Noon ET/PT averaged 12.7 million viewers, an increase of 8% over the first Sunday morning at the Beijing Games (11.7 million from 10 a.m.-Noon). The household rating in this time period (8.2/22) is 6% higher than the comparable morning from Beijing (7.7/21).

· The Noon-6 p.m. ET/PT window drew 16.0 million viewers and a household rating of 9.9/22, an increase of 13% and 11%, respectively vs. Beijing Games.

· The early-morning window (7-9:51 a.m. ET/PT) drew 6.0 million viewers and had a household rating of 4.3/16. There is no comparable coverage for this time period in previous Games.

· The late night program (12:35-1:22 a.m. ET/PT) drew 6.9 million viewers and a household rating of 4.6/15, an increase of 41% and 31%, respectively vs. Beijing Games.

THREE-DAY METERED MARKET AVERAGE:
1. Salt Lake City 25.8/47
2. San Diego 25.4/45
T3. Kansas City 24.3/42
T3. Milwaukee 24.3/42
5. Denver 24.0/46
6. Columbus 23.9/41
7. Norfolk 23.2/37
8. Richmond 23.1/38
9. Indianapolis 23.0/41
10. Ft. Myers 22.8/41
11. West Palm Beach 22.6/38
12. Washington 22.5/41
T13. Oklahoma City 22.4/36
T13. Sacramento 22.4/42
15. Nashville 22.1/36
16. Austin 21.9/40
17. Boston 21.7/39
18. St. Louis 21.6/37
T19. Portland 21.3/44
T19. Seattle 21.3/42

HIGHEST RATED BY TIME ZONE (THROUGH THREE DAYS):
Mountain 22.0/39
Pacific 21.2/40
Central 20.3/35
Eastern 19.8/34

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal's Olympic coverage, please go to: NBCOlympics.com





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