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[07/30/12 - 08:55 AM]
Sunday's Broadcast Ratings: Summer Games Climb to 35 Million Viewers in Primetime for NBC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, july 29, 2012)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (35.45 million viewers, #1; adults 18-49: 11.4, #1) crushed the competition on Sunday with its latest primetime coverage of the "2012 Summer Olympics" (35.45 million viewers, #1; adults 18-49: 11.4, #1).

FOX (2.50 million viewers, #3; adults 18-49: 1.2, #2) then was king of the leftovers with its all-repeat lineup of "American Dad" (1.64 million viewers, #13; adults 18-49: 0.8, #T8), "The Cleveland Show" (1.83 million viewers, #11; adults 18-49: 0.9, #7), "The Simpsons" (2.63 million viewers, #10; adults 18-49: 1.2, #6), another "The Simpsons" (2.65 million viewers, #9; adults 18-49: 1.3, #5), "Family Guy" (3.11 million viewers, #7; adults 18-49: 1.6, #3) and another "Family Guy" (3.17 million viewers, #6; adults 18-49: 1.5, #4).

Next up was CBS (3.96 million viewers, #2; adults 18-49: 0.9, #3) with its mix of "60 Minutes" (5.73 million viewers, #2; adults 18-49: 0.8, #T8), "Big Brother 14" (5.11 million viewers, #3; adults 18-49: 1.8, #2), "3" (1.76 million viewers, #12; adults 18-49: 0.5, #T13) and "The Mentalist" (3.26 million viewers, #5; adults 18-49: 0.7, #T10).

And finally, repeats of "America's Funniest Home Videos" (3.35 million viewers, #4; adults 18-49: 0.7, #T10), "Secret Millionaire" (2.93 million viewers, #8; adults 18-49: 0.6, #12) and "Extreme Makeover: Weight Loss Edition" (1.62 million viewers, #14; adults 18-49: 0.5, #T13) on ABC (2.38 million viewers, #4; adults 18-49: 0.6, #4) closed out the night.

Week-to-week changes (adults 18-49):
-5.26% - Big Brother 14
-27.27% - 60 Minutes (vs. 7/1/12)
-37.50% - 3 (vs. 7/26/12)

Year-to-year changes (adults 18-49):
-35.71% - Big Brother 14 (vs. Big Brother 13)
-38.46% - 60 Minutes (vs. 60 Minutes (Repeat))
-64.29% - 3 (vs. Same Name)


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/31/11):

[EDITOR'S NOTE: President Obama broke into primetime on ABC, CBS and NBC from approximately 8:40-8:50p ET. CBS slid their night from there while ABC and NBC re-joined their programs in progress.]

CBS (6.61 million viewers, #1; adults 18-49: 1.6, #1) topped the charts on Sunday with its mix of "60 Minutes" (8.82 million viewers, #1; adults 18-49: 1.3, #8), "Big Brother 13" (8.06 million viewers, #2; adults 18-49: 2.8, #1), "Same Name" (4.41 million viewers, #7; adults 18-49: 1.4, #7) and "CSI: Miami" (5.15 million viewers, #4; adults 18-49: 1.2, #9).

FOX (3.14 million viewers, #4; adults 18-49: 1.5, #2) then claimed the silver with its all-repeat lineup of "American Dad" (1.98 million viewers, #16; adults 18-49: 0.9, #T13), "Bob's Burgers" (2.08 million viewers, #15; adults 18-49: 1.0, #12), "The Simpsons" (3.58 million viewers, #12; adults 18-49: 1.6, #T4), "The Cleveland Show" (3.32 million viewers, #13; adults 18-49: 1.6, #T4), "Family Guy" (4.18 million viewers, #9; adults 18-49: 2.1, #2) and another "American Dad" (3.70 million viewers, #11; adults 18-49: 1.8, #3).

Next up was ABC (5.04 million viewers, #2; adults 18-49: 1.3, #3) with repeats of "America's Funniest Home Videos" (4.81 million viewers, #5; adults 18-49: 1.1, #T10) and "Extreme Makeover: Home Edition" (4.50 million viewers, #6; adults 18-49: 1.1, #T10) followed by the special "The Bachelorette: The Men Tell All" (5.43 million viewers, #3; adults 18-49: 1.6, #T4).

And finally, "Dateline NBC: Taking the Hill - Inside Congress" (4.28 million viewers, #8; adults 18-49: 0.7, #16), an encore of "America's Got Talent" (4.01 million viewers, #10; adults 18-49: 0.9, #T13) and a new "The Marriage Ref" (2.89 million viewers, #14; adults 18-49: 0.9, #T13) on NBC (3.80 million viewers, #3; adults 18-49: 0.8, #4) rounded out the evening.

Week-to-week changes (adults 18-49): Big Brother 13 (16.7%), Same Name (-6.7%), The Marriage Ref (-10.0%).

Source: Nielsen Media Research





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