or


[07/31/12 - 11:56 AM]
Oxygen Media's Original Programming Propels July to Year-Over-Year Double-Digit Growth Among All Key Demos
Oxygen spins the numbers for the month of July.

[via press release from Oxygen]

OXYGEN MEDIA'S ORIGINAL PROGRAMMING PROPELS JULY TO YEAR-OVER-YEAR DOUBLE-DIGIT GROWTH AMONG ALL KEY DEMOS

UP 32 PERCENT WITH WOMEN 18-34

Network Boasts Youngest July Ever With "The Glee Project" Season 2 Delivering Season High And "I'm Having Their Baby" Premiere Earning Nearly 900,000 Total Viewers

NEW YORK, NY - July 31, 2012 - Powered by a strong slate of new and original programming that includes "The Glee Project" season two and "I'm Having Their Baby," Oxygen Media delivered a month of ratings success with year-over-year double-digit growth for July among all key demos, according to Nielsen. The network averaged 415,000 total viewers this past month in primetime compared to July 2011. Drawing its youngest July audience ever, Oxygen grew 32 percent among women 18-34 and dropped its median age by four years. In addition, the network increased by 24 percent among women 18-34 and 23 percent among adults 18-34 vs. the prior month. For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.

Following a strong first season, "The Glee Project" season two is pacing to earn its highest rated season among women 18-34, up nine percent compared to the previous season on a Live+7 basis to-date. The fourth episode marked a season high, drawing in over one million total viewers (1.102 million). The recent launch of "I'm Having Their Baby" marked the network's first foray into more serious and thought-provoking original programming and the premiere delivered nearly 900,000 total viewers and 370,000 women 18-49. The series premiere put Oxygen among the Top Five cable networks with women 18-34. Also contributing to a successful July is "Tanisha Gets Married," the network's best freshman docu-series finale ever among all key demos. The buzzed-about season finale delivered more than 796,000 total viewers (7/2/12), out-delivering CBS. In addition, season nine of the wildly popular "Bad Girls Club," out-delivered ABC, CBS and NBC in women 18-34 in the Monday, 10 pm hour this month.

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 7/15/12, blended with Live + Same Day through 7/29/12. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, cvg rating. All program data= LS data, except TGP which is L7.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," "Bad Girls Club," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination for unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award, which honors programming created for women, by women, and about women, for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award-winning features online including www.OxygenLive.com, the real-time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes and can be found online and on mobile.





  [july 2012]  
S
M
T
W
T
F
S


· BAD GIRLS CLUB, THE (OXYGEN)
· GLEE PROJECT, THE (OXYGEN)
· I'M HAVING THEIR BABY (OXYGEN)
· TANISHA GETS MARRIED (OXYGEN)





most recent ratings | view all posts
[06/18/13 - 05:24 PM]
Monday's Cable Ratings: "WWE Raw," Stanley Cup Finals Top Charts
Plus: numbers for TLC's "Honey Do," HBO's "Love, Marilyn" and TBS's "Deon Cole's Black Box."

[06/18/13 - 04:15 PM]
Sunday's Cable Ratings: "True Blood" Returns on Top for HBO
Plus: numbers for Showtime's "The Borgias," OWN's "Oprah's Master Class" and AMC's "The Killing."

[06/18/13 - 04:10 PM]
Saturday's Cable Ratings: NBC Sports Network Tops Charts with Stanley Cup Finals
Plus: numbers for Lifetime's "Gone Missing," Hallmark's "Notes from Dad" and TNT's "AFI Life Achievement Award: A Tribute to Mel Brooks."

[06/18/13 - 03:27 PM]
Bruins-Blackhawks Game 3 Is Most-Watched NHL Game in NBC Sports Network History
NBC Sports Network spins the numbers for Monday, June 17.

[06/18/13 - 03:08 PM]
Discovery Channel's "Fast N' Loud" Scores Series' Highest-Rated Episode on June 17th
Discovery spins the numbers for Monday, June 17.

[06/18/13 - 02:33 PM]
Bravo Media's "Newlyweds: The First Year" Earns Highest-Rated Episode of the Series with 1.3 Million Total Viewers
Bravo spins the numbers for Monday, June 17.

[06/18/13 - 12:35 PM]
NBC Second in Primetime June 10-16, But #1 Among Entertainment Programs as "Voice," "America's Got Talent" Are Top Non-Sports Shows
NBC spins the numbers for the week of June 10-16.

[06/18/13 - 12:11 PM]
ABC Family Is the Week's #1 Cable TV Network in Prime in Women 18-34
ABC Family spins the numbers for the week of June 10-16.

[06/18/13 - 11:27 AM]
Disney Channel Skyrockets to 23 Weeks Highs, Sweeping Key Kids for 3rd Straight Week; Disney Junior's "Sofia the First" Is #1 Cable TV Telecast in Kids 2-5
Disney Channel spins the numbers for the week of June 10-16.

[06/18/13 - 10:18 AM]
Second-Season Premiere of the Hit Drama "Major Crimes" Tops the Charts as the Week's #1 Program on Basic Cable
Turner spins the numbers for the week of June 10-16.

[06/18/13 - 09:57 AM]
ABC Leads in Viewers and Young Adults, Finishing No. 1 for the 4th Time In 5 Weeks in Adults 18-49
ABC spins the numbers for the week of June 10-16.

[06/18/13 - 08:30 AM]
ABC Earns Second on Monday with "The Bachelorette" and "Mistresses"
ABC spins the numbers for Monday, June 17.

[06/18/13 - 08:18 AM]
Monday's Broadcast Ratings: "The Voice," "The Winner Is" Rise in NBC Victory
Both series are up from last week's numbers among adults 18-49.

[06/17/13 - 05:02 PM]
Friday's Cable Ratings: "WWE Smackdown," U.S. Open Top Charts
Plus: numbers for VH1's "Stevie TV," Starz's "Magic City" and Discovery's "How We Invented the World."

[06/17/13 - 03:19 PM]
ESPN's Scores Its Second-Highest Thursday U.S. Open Viewership Ever
ESPN spins the numbers for Thursday, June 13.