or


[07/31/12 - 11:56 AM]
Oxygen Media's Original Programming Propels July to Year-Over-Year Double-Digit Growth Among All Key Demos
Oxygen spins the numbers for the month of July.

[via press release from Oxygen]

OXYGEN MEDIA'S ORIGINAL PROGRAMMING PROPELS JULY TO YEAR-OVER-YEAR DOUBLE-DIGIT GROWTH AMONG ALL KEY DEMOS

UP 32 PERCENT WITH WOMEN 18-34

Network Boasts Youngest July Ever With "The Glee Project" Season 2 Delivering Season High And "I'm Having Their Baby" Premiere Earning Nearly 900,000 Total Viewers

NEW YORK, NY - July 31, 2012 - Powered by a strong slate of new and original programming that includes "The Glee Project" season two and "I'm Having Their Baby," Oxygen Media delivered a month of ratings success with year-over-year double-digit growth for July among all key demos, according to Nielsen. The network averaged 415,000 total viewers this past month in primetime compared to July 2011. Drawing its youngest July audience ever, Oxygen grew 32 percent among women 18-34 and dropped its median age by four years. In addition, the network increased by 24 percent among women 18-34 and 23 percent among adults 18-34 vs. the prior month. For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.

Following a strong first season, "The Glee Project" season two is pacing to earn its highest rated season among women 18-34, up nine percent compared to the previous season on a Live+7 basis to-date. The fourth episode marked a season high, drawing in over one million total viewers (1.102 million). The recent launch of "I'm Having Their Baby" marked the network's first foray into more serious and thought-provoking original programming and the premiere delivered nearly 900,000 total viewers and 370,000 women 18-49. The series premiere put Oxygen among the Top Five cable networks with women 18-34. Also contributing to a successful July is "Tanisha Gets Married," the network's best freshman docu-series finale ever among all key demos. The buzzed-about season finale delivered more than 796,000 total viewers (7/2/12), out-delivering CBS. In addition, season nine of the wildly popular "Bad Girls Club," out-delivered ABC, CBS and NBC in women 18-34 in the Monday, 10 pm hour this month.

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 7/15/12, blended with Live + Same Day through 7/29/12. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, cvg rating. All program data= LS data, except TGP which is L7.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," "Bad Girls Club," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination for unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award, which honors programming created for women, by women, and about women, for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award-winning features online including www.OxygenLive.com, the real-time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes and can be found online and on mobile.





  [july 2012]  
S
M
T
W
T
F
S


· BAD GIRLS CLUB, THE (OXYGEN)
· GLEE PROJECT, THE (OXYGEN)
· I'M HAVING THEIR BABY (OXYGEN)
· TANISHA GETS MARRIED (OXYGEN)











most recent ratings | view all posts
[09/01/14 - 10:01 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos with "Big Brother"
The show's latest installment is the night's number one program among adults 18-49.

[09/01/14 - 10:00 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Returns on Top for ABC
The Alphabet leads the night in both total viewers and adults 18-49.

[09/01/14 - 09:53 AM]
"Dateline Saturday Night Mystery" Matches Its Top 18-49 Rating Since July 26
NBC spins the numbers for Saturday, August 30 and Sunday, August 31.

[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/30/14 - 08:52 AM]
NBC Ties for #1 for the Night in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Friday, August 29.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.