or


[07/31/12 - 12:32 PM]
Viewership Growth Continues for Lifetime - Network Posts Strongest Year-on-Year Growth for July in Key Demos in 11 Years
Lifetime spins the numbers for the month of July.

[via press release from Lifetime]

VIEWERSHIP GROWTH CONTINUES FOR LIFETIME

Network Posts Strongest Year-on-Year Growth for July in Key Demos in 11 Years; Median Age of 47 is Lifetime's Youngest for the Month in 17 Years

LOS ANGELES, CA (July 31, 2012) - On the heels of posting strong growth in Second Quarter 2012 versus Second Quarter 2011, viewership for Lifetime in July continued to increase year-on-year, with the network registering a 23% increase vs. July 2011 among Women 18-49, +15% in Women 25-54, +10% in Adults 18-49 and +4% among Adults 25-54, according to Nielsen Research. The 23% jump among Women 18-49 and +15% growth in Women 25-54 represent Lifetime's strongest July-to-July growth among both demos in 11 years (July, 2001) and the best increase among Adults 18-49 in seven years (July 2005). Among the top 20 basic cable networks, Lifetime was the second fastest growing network among Women 25-54 and Women 18-49 for July 2012 vs. July 2011. In addition, Lifetime's median age of 47 in July was its youngest median age for the month in 17 years.

Lifetime was July's number one cable network for original movies among Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 2+, Adults 18+ and Women 18+. The July 21 world premiere of the network's Original Movie An Officer and a Murderer, starring Gary Cole, was the number one original cable movie for July 2012 among all of the key demos, including Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 2+, Adults 18+ and Women 18+.

Year-to-date, as a result of its aggressive increase in original programming spanning movies, reality and scripted, Lifetime is pacing ahead of 2011 year-to-date by +17% with Women 18-49 (the strongest year-to-year growth in 12 years, 2000 YTD), +10% with Adults 18-49 (seven years, 2005), +8% with Women 25-54 (10 years, 2002) and +3% with Adults 25-54 (seven years, 2005). Among the top 20 basic cable networks, Lifetime was the second fastest growing network among Adults 18-49 for 2012-YTD vs. 2011-YTD. The year-to-date median age of 47 also is Lifetime's youngest median age in 17 years, since 1995-YTD.

Lifetime's year-to-date highlights include:

· The Client List delivered Lifetime's strongest freshman season for an original series since Drop Dead Diva (Jul-Oct 2009) among Total Viewers, Adults 25-54 and Women 25-54. Among Adults 18-49 and Women 18-49, it was the best freshman season since Army Wives premiered in Jun-Aug 2007. The Client List propelled Lifetime to number one in the Sunday 10pm hour among Women 18+.

· Year-to-date, Dance Moms season 2 is the number one unscripted cable series in its Tuesday 9pm time period among Women 2+. Season 2 is over-delivering season 1 by +72% with Adults 18-49, +73% Women 18-49, +62% with Adults 25-54 and +63% with Women 25-54. It is Lifetime's youngest skewing current series with a Season 2-TD median age of 32 years old, five years younger than Season 1.

· Project Runway Season 10 is the number one unscripted series in its Thursday 9pm time period among Women 25-54, Women 18+ and Women 2+.

· Army Wives Season 6-to-date is the number one ad-supported cable series in its premiere time period among Women 18+.

· Drop Dead Diva ranks as the number one drama across ad-supported cable in the Sunday 9pm time period with Women 25-54, Women 18-49, Women 2+ and Women 18+.

· America's Most Wanted has improved the Friday 9pm time period by +43% with Total Viewers, +49% with Adults 25-54 and +25% with Women 25-54.

· Lifetime is the number one basic cable network for movies among Women 25-54 and Women 18+ across total day (excluding miniseries and networks with only one movie telecast).

· Drew Peterson: Untouchable, starring Rob Lowe, is the number one movie telecast across cable among Total Viewers, Adults 18+, Women 18+, Adults 25-54, Women 25-54, Adults 18-49 and Women 18-49 (excluding miniseries).

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. The network posted major growth in viewership among the key demographics in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49, Lifetime marked the network's strongest 2Q growth in 10 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [july 2012]  
S
M
T
W
T
F
S


· AMERICA'S MOST WANTED (LIFETIME)
· ARMY WIVES (LIFETIME)
· CLIENT LIST, THE (LIFETIME)
· DANCE MOMS (LIFETIME)
· DREW PETERSON: UNTOUCHABLE (LIFETIME)
· DROP DEAD DIVA (LIFETIME)
· OFFICER AND A MURDERER, AN (LIFETIME)
· PROJECT RUNWAY (LIFETIME)





most recent ratings | view all posts
[02/12/16 - 09:04 AM]
Thursday's Broadcast Ratings: ABC, FOX Split Demo Crown
FOX however is the most-watched network on the night.

[02/12/16 - 08:56 AM]
"DC's Legends of Tomorrow" Holds Steady in Week 4
The CW spins the numbers for Thursday, February 11.

[02/12/16 - 08:38 AM]
"Shades of Blue" Maintains 100% Week to Week, Despite the Return of "How to Get Away with Murder"
NBC spins the numbers for Thursday, February 11.

[02/12/16 - 08:19 AM]
ABC Is No. 1 on Thursday in Adults 18-49 with the Return of TGIT Delivering the Night's Top 3 Dramas
ABC spins the numbers for Thursday, February 11.

[02/11/16 - 02:33 PM]
CMT's "Party Down South" Boosts Thursday Night Programming Block with Strong Premiere and Double-Digit Growth in Week 2
CMT further spins the numbers for Thursday, January 28 and Thursday, February 4.

[02/11/16 - 11:40 AM]
HGTV "Fixer Upper" Crushed Cable Ratings Among P25-54 and W25-54 on Tuesday Night
HGTV spins the numbers for Tuesday, February 9.

[02/11/16 - 11:07 AM]
"The Tonight Show," "Late Night" Once Again Win in All Key Measures for Week of Feb. 1-5
NBC spins the late-night numbers for the week of February 1-5.

[02/11/16 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC, FOX & NBC All Share Top Demo Spot
The Alphabet's "Modern Family" leads the night among adults 18-49.

[02/11/16 - 08:40 AM]
"Chicago P.D." Equals Its High Since November 2014
NBC spins the numbers for Wednesday, February 10.

[02/11/16 - 08:31 AM]
ABC Is No. 1 on Wednesday With "Modern Family" as the Top TV Show
ABC spins the numbers for Wednesday, February 10.

[02/11/16 - 07:21 AM]
ABC Draws Its Biggest Audience in Late-Night in More Than 2 Months
ABC spins the late-night numbers for the week of February 1-5.

[02/10/16 - 02:52 PM]
TV One's Premiere of 47th NAACP Image Awards Drives Network to Rank Among Top 2 Ad-Supported Cable Networks for the Night
TV One further spins the numbers for Friday, February 5.

[02/10/16 - 01:08 PM]
"The Late Late Show with James Corden" Breaks New YouTube Record
CBS spins the digital numbers for the series to date.

[02/10/16 - 09:18 AM]
Travel Channel Delivers Best Monday In Over A Year Among P25-54 and Millennials
Travel Channel spins the numbers for Monday, February 8.

[02/10/16 - 09:00 AM]
"The Flash" Races to Season Highs, Best Adults 18-34 Rating Since Series Premiere
The CW spins the numbers for Tuesday, February 9.