Quick Take For Friday, August 10, 2012 Final National Ratings

Disney Channel is Friday's #1 Cable TV Network in Total Viewers and TV's #1 Network Across Kids 2-11, Kids 6-11 and Tweens 9-14; Delivers TV's Top 21 in Kids 6-11 and the Top 3 Cable TV Telecasts in Total Viewers

"Gravity Falls" Soars to Series Highs in Total Viewers and Target Demos; Friday's #1 Cable TV Telecast in Total Viewers and TV's #1 Telecast Across Kids

Friday, August 10, 2012

Friday's 'Night of Premieres' delivered series highs for "Gravity Falls" and "Code 9," and all-new episodes of "My Babysitter's A Vampire," "A.N.T. Farm" and "Jessie," handily vaulting Disney Channel to rank as cable TV's #1 network in Prime in Total Viewers (2.99 million), towering over #2 network SyFy by a hefty 38% (2.17 million). Disney Channel was also TV's #1 network in Kids 2-11 (1.89 million/4.6 rating), Kids 6-11 (1.54 million/6.3 rating) and Tweens 9-14 (1.27 million/5.3 rating).

Disney Channel delivered TV's Top 7 telecasts in Kids 2-11, Top 21 in Kids 6-11, Top 13 in Tweens 9-14, and was home to cable TV's Top 3 telecasts in Total Viewers.

· At 9 o'clock, the animated hit "Gravity Falls" surged to series highs in Total Viewers (4.18 million), Kids 2-11 (2.59 million/6.3 rating), Kids 6-11 (2.11 million/8.6 rating) and Tweens 9-14 (1.69 million/7.0 rating), ranking as Friday's #1 cable TV telecast in Total Viewers and the #1 TV telecast across target kid demographics.

· Moreover, "Gravity Falls" recorded Disney Channel's best ratings with regular programming in more than 6 months in Total Viewers, Kids 2-11 and Kids 6-11, and in more than 7 months in Tweens 9-14 - since 2/3/12 and 1/6/12, respectively.

· At 9:30 p.m., "Code 9" posted series highs in Total Viewers (3.41 million), Kids 2-11 (2.12 million/5.2 rating), Kids 6-11 (1.76 million/7.2 rating) and Tweens 9-14 (1.52 million/6.3 rating).

· Disney Channel aired Friday's Top 3 Cable TV telecasts in Total Viewers, and 4 of the Top 5:

· Disney Channel aired the Top 7 TV telecasts in Kids 2-11, and 11 of the Top 12 (Top 5 below):

· Disney Channel delivered Friday's Top 21 TV telecasts in Kids 6-11 (Top 5 below):

· Disney Channel owned Friday's Top 13 TV telecasts in Tweens 9-14 (Top 5 below):

(Source: Nielsen Media Research (National Ratings, Live + Same Day, 8/10/12).