or


[08/28/12 - 12:28 PM]
Lifetime Posts Additional Growth for Month of August
Lifetime spins the numbers for the summer to date.

[via press release from Lifetime]

LIFETIME POSTS ADDITIONAL GROWTH FOR MONTH OF AUGUST

Lifetime Shows Year-on-Year Increases Among Adults 25-54, Women 18-49 and Women 25-54, Jumps into Top Five Basic Cable Networks among Women 18-49 and Women 25-54

LOS ANGELES, CA (August 28, 2012) - After posting two consecutive quarters of consistent growth resulting from its diverse program strategy of original movies, scripted dramas and reality series, Lifetime once again posted increased viewership this year, with increases among the key demographics for the month of August, according to Nielsen Research.

Lifetime registered a 13% jump among Women 18-49 and Women 25-54, +5% in Adults 18-49 and +4% among Adults 25-54 in August - marking the network's strongest year-on-year growth for the month of August among Women 18-49, Women 25-54 and Adults 18-49 in 11 years. In addition, Lifetime ranked as a top five basic cable network among Women 18-49, jumping six places to #3 vs. #9 in August 2011, and #4 among Women 25-54 vs. #7 in August 2011. Among Adults 18-49, Lifetime ranked #11 (vs. #16 August last year), #11 in Total Viewers (vs. #18) and #12 in Adults 25-54 (vs. #14). Lifetime's median age of 48 for August is its youngest median age for the month in 12 years.

For Summer 2012 (June through August), Lifetime has grown +18% with Women 18-49, +11% with Women 25-54, +8% with Adults 18-49 and +3% with Adults 25-54 vs. Summer 2011. These increases mark the strongest Summer year-to-year growth for Lifetime among Adults 18-49 and Women 18-49 in 11 years, as well as in Women 25-54 in a decade. The median age of 47 for June-August 2012 is Lifetime's youngest Summer in 17 years.

Year-to-date, Lifetime is pacing ahead of 2011-YTD by +17% among Women 18-49, +9% with Adults 18-49, +8% in Women 25-54 and +3% with Adults 25-54, currently ranking in the top 10 basic cable networks among Women 18-49 (#6 2012-YTD vs. #12 in 2011-YTD) and Women 25-54 (#7(t) 2012-YTD vs. #10 2011-YTD). Lifetime's YTD median age of 47 also marks its youngest median age in 17 years. Year-to-date highlights include:

· Project Runway Season 10 is the #1 unscripted cable series on Thursday night (8-11pm) among Adults 25-54, Women 25-54, Women 18-49, Women 18+ and Women 2+ (excluding sports).

· Army Wives Season 6-TD is the #1 ad-supported cable series in its premiere time period among Women 18+.

· Drop Dead Diva ranks as the #1 drama across ad-supported cable in the Sunday 9-10pm time period with Women 25-54, Women 18-49, Women 2+ and Women 18+.

· Year-to-date, Dance Moms season 2 is the #1 unscripted cable series in its Tuesday 9-10pm time period among Women 18-49 and Women 2+. Season 2 is over-delivering season 1 by +71% with Adults 18-49, +73% Women 18-49, +64% with Adults 25-54 and +66% with Women 25-54. It is Lifetime's youngest skewing current series with a Season 2-TD median age of 32 years old, five years younger than Season 1.

· America's Most Wanted has improved the Friday 9-10pm time period by +39% with Total Viewers, +44% with Adults 25-54 and +22% with Women 25-54.

· The Client List delivered Lifetime's strongest freshman season for an original series since Drop Dead Diva (Jul-Oct 2009) among Total Viewers, Adults 25-54 and Women 25-54. Among Adults 18-49 and Women 18-49, it was the best freshman season since Army Wives premiered in Jun-Aug 2007. The Client List propelled Lifetime to #1 in the Sunday 10-11pm hour among Women 18+.

· Lifetime is the #1 cable network for movies among Women 25-54 and Women 18+ across total day (excluding networks with only 1 movie telecast).

· Drew Peterson: Untouchable is the #1 movie telecast across cable among Total Viewers, Adults 18+, Women 18+, Adults 25-54, Women 25-54, Adults 18-49 and Women 18-49 (excluding networks with only 1 movie telecast).

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. The network posted major growth in viewership among the key demographics in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49, Lifetime marked the network's strongest 2Q growth in 10 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.





  [august 2012]  
S
M
T
W
T
F
S
   


· AMERICA'S MOST WANTED (LIFETIME)
· ARMY WIVES (LIFETIME)
· CLIENT LIST, THE (LIFETIME)
· DANCE MOMS (LIFETIME)
· DREW PETERSON: UNTOUCHABLE (LIFETIME)
· DROP DEAD DIVA (LIFETIME)
· PROJECT RUNWAY (BRAVO)





most recent ratings | view all posts
[05/26/18 - 12:13 PM]
ESPN's Most-Watched NBA Conference Finals Game 6 Since 2012
ESPN spins the numbers for Friday, May 25.

[05/26/18 - 08:20 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown
The Eye splits the adults 18-49 honors with NBC and ABC.

[05/25/18 - 12:57 PM]
E!'s "Total Bellas" Delivers Series High in P18-34 and W18-34 for Season Three Premiere
E! further spins the numbers for Sunday, May 20.

[05/25/18 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Tops Demos with "The Last Days of Michael Jackson" Special
The two-hour special powers the Alphabet to an adults 18-49 victory last night.

[05/24/18 - 02:40 PM]
ABC Moves Up to No. 2 in 2017-18 for Its Most Competitive Season in 10 Years
ABC further spins the numbers for the season to date.

[05/24/18 - 11:54 AM]
CBS Is America's Most-Watched Network in 2017-2018 Across Primetime, Daytime and Late Night
CBS further spins the numbers for the season to date.

[05/24/18 - 08:18 AM]
Wednesday's Broadcast Ratings: FOX Wins Finale Showdown Among Adults 18-49
"Empire" powers the network to a demo victory over CBS and its "Survivor" closer.

[05/24/18 - 07:22 AM]
ESPN's Coverage of NBA Eastern Conference Finals Game 5 Up 30 Percent From 2017
ESPN spins the numbers for Wednesday, May 23.

[05/23/18 - 08:34 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Unprecedented Seventh Consecutive Year
"Sunday Night Football" also ranked as the No. 1 show in the advertiser-coveted 18-49 demographic for the eighth consecutive TV season.

[05/23/18 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC Pulls in Front with "The Voice" Finale
The Peacock wins the night among adults 18-49 for the first time since the return of "Roseanne" on ABC.

[05/22/18 - 11:18 AM]
NBC Wins the Sept. to May Season in 18-49 for the 4th Time in 5 Years, Generating The Top Winning Margin for Any Net in People-Meter History
NBC further spins the numbers for the season to date.

[05/22/18 - 10:38 AM]
"60 Minutes" in Top 10 Again - Makes List for 12th Straight Time
CBS further spins the numbers for the season to date.

[05/22/18 - 09:55 AM]
"48 Hours" Finishes Its 30th Anniversary Year as Saturday's #1 Non-Sports Program for the 12th Consecutive Television Season
CBS further spins the numbers for the season to date.

[05/22/18 - 08:20 AM]
Monday's Broadcast Ratings: "American Idol" Finale Helps ABC Snap NBC's Win Streak
The Peacock had taken home top honors in both total viewers and adults 18-49 for 10 consecutive weeks.

[05/22/18 - 07:54 AM]
ESPN Draws Its Highest-Rated Conference Finals Game 4 in Six Years
ESPN spins the numbers for Monday, May 21.