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[09/11/12 - 01:58 PM] ABC Family's "Switched at Birth" Retains 99% of Week-Ago Return in W18-34 Against NBC's Debut of "The Voice" ABC Family spins the numbers for Monday, September 10. |
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[via press release from ABC Family] |
Ratings Highlights for Monday, September 10, 2012
Final National Ratings
Facing a Heightened Competitive Landscape, Including the Season Debut
Of NBC's "The Voice," ABC Family's "Switched at Birth" Retains Nearly
100% of its Audience Week to Week in Target 18-34s and Women 18-49
~Monday's #1 Scripted Cable TV Telecast in Women 18-34 and Women 18-49
"Switched at Birth" (8:00-9:00 p.m.)
In the face of a fierce competitive environment that included the season premiere of NBC's "The Voice" and return of ESPN's "Monday Night Football," ABC Family's "Switched at Birth" retained nearly 100% its week-ago season debut audience in Adults 18-34 (98% - 634,000/0.9 rating) and Women 18-34 (99% - 457,000/1.3 rating), ranking as cable TV's #1 scripted telecast in the hour in the demos, as well as among Women 18-49 (747,000/1.2 rating), Viewers 12-34 (913,000/1.0 rating) and Females 12-34 (710,000/1.6 rating).
· Against all Monday cable TV telecasts, "Switched at Birth" ranked as the #1 scripted cable TV telecast in Women 18-34 and Women 18-49.
Source: NTI, 9/10/12, Live + Same Day.
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[10/10/25 - 03:07 PM] 3,287,000 Viewers Tuned in on Average Through Game 4 of the ALDS Across FOX, FS1 and FS2 Through Game 4, coverage of the ALDS across FOX, FS1 and FS2 is up +11% from 2024 and +31% over 2023.
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[10/10/25 - 09:04 AM] "Dancing with the Stars" Scores Historic Growth in Week Four "Dancing with the Stars" rose for the third straight week following its season premiere, for the first time in the show's history, in both Total Viewers and Adults 18-49.
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[10/09/25 - 05:01 PM] 3,177,000 Viewers Tuned in on Average Through Game 3 of the ALDS Across FOX, FS1 and FS2 Through Game 3, coverage of the ALDS across FOX, FS1 and FS2 is up +14% from 2024 and +28% over 2023.
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[10/09/25 - 03:11 PM] "Jimmy Kimmel Live" Tops Late-Night with Week of Live Shows from Brooklyn Academy of Music Continuing the show's momentum this season, "Jimmy Kimmel Live" earned 2.20 million Total Viewers and a 0.22 rating among Adults 18-49, topping late-night for the week in both measures.
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[10/09/25 - 01:00 PM] NBC Wins First Two Weeks of the New TV Season and Sees Year-to-Year Growth Across all platforms (7-day), "Law & Order" and "SVU" amassed 6 million and 7.6 million viewers, respectively, both showing an increase over last season's premieres.
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[10/09/25 - 11:15 AM] "20/20" Is Friday's No. 1 Newsmagazine in All Key Target Demos "20/20" grew over its season premiere in Adults 25-54 (+2% - 392,000 vs. 386,000) to post its best news demo performance in nearly 4 months.
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[10/09/25 - 10:59 AM] ESPN Daytime Studio Shows Surge in September ESPN's daily studio show lineup delivered audience increases across the board in September, as the fall sports season began in earnest.
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[10/08/25 - 05:01 PM] ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49, Leading NBC's "Late Night with Seth Meyers" in All Key Demos for the 2nd Straight Week On Monday (9/29/25), "Nightline" turned in its top Adults 18-49 telecast (346,000) in over 3 months.
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[10/08/25 - 10:47 AM] "The Girlfriend" Has Been Watched by Over 25 Million Viewers Worldwide Amazon MGM Studios touted the news on social media this morning.
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[10/07/25 - 03:52 PM] FOX Sports' ALDS Coverage Up 14% Year-Over-Year Across FOX and FS1 3,187,000 viewers tuned in on average for the first four games of the 2025 ALDS across FOX and FS1.
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[10/07/25 - 03:10 PM] "College GameDay Built by The Home Depot" Delivers Second Most-Watched Regular Season Episode Ever; ESPN & ABC Score Three of Week 6's Top Four Games ABC's telecast of Vanderbilt at Alabama on Saturday averaged 6.4 million viewers.
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[10/07/25 - 02:54 PM] College Football on FOX Scores Big in Week Six In Week 6, "Big Noon Saturday" scored 4,627,000 viewers for Michigan's 24-10 win over Wisconsin on FOX - the most-watched noon game on any network.
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[10/07/25 - 02:54 PM] ESPN Scores Most-Watched Game 1 of the WNBA Finals in 28 Years Coverage averaged 1.9 million viewers, up 62% from last year.
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[10/07/25 - 02:40 PM] "America's Game of the Week" on FOX Roars in Week 5 as Most-Watched Telecast of the Week on Any Network 20,333,000 average viewers on average tuned into the network for Week 5.
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[10/07/25 - 12:01 PM] Netflix Top 10 Week of September 29: "French Lover" Swoons at No. 1, "Monster: The Ed Gein Story" Chills in Top 10 Debut Plus: "Wayward" reached No. 1 on the TV list for a second consecutive week, with 14.1 million views.
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