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[09/18/12 - 08:49 AM]
ABC's "CMA Music Festival" Boosts the Network to Its Best Monday Since July
ABC spins the numbers for Monday, September 17.

[via press release from ABC]

ABC's "CMA Music Festival" Boosts the Network to Its Best Monday Since July

Early info on ABC's Monday, ahead of the regular press release.

Spiking week to week in Total Viewers (+41%) and Adults 18-49 (+55%) opposite stiff competition from NBC's 2-hour The Voice leading into the series debut of Revolution and season/series premieres on Fox (Bones/Mob Dr.), ABC's 3-hour broadcast of the CMA Music Festival: Country's Night to Rock generated the Net's biggest Monday in more than 2 months - since 7/9/12 and 7/16/12, respectively.

Quick Take for Monday, September 17, 2012 (Fast Affiliate Live+ Same Day Ratings)

ABC's "CMA Music Festival" Delivers Net's Strongest Monday Since July

"CMA Music Festival: Country's Night to Rock" (8:00-11:00 p.m.)

Spiking week to week in viewers (+41% - 6.2 million vs. 4.4 million) and young adults (+55% - 1.7/4 vs. 1.1/3) opposite stiff competition from NBC's 2-hour "The Voice" leading into the series debut of "Revolution" and season/series premieres on Fox ("Bones"/"Mob Doctor"), ABC's 3-hour broadcast of the "CMA Music Festival: Country's Night to Rock" generated the Net's biggest Monday in more than 2 months - since 7/9/12 and 7/16/12, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 45% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 9/17/12.





  [september 2012]  
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· BONES (FOX)
· MOB DOCTOR, THE (FOX)
· REVOLUTION (NBC)
· VOICE, THE (NBC)





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