[09/18/12 - 11:22 AM]
Disney Channel Pacing for Momentous #1 Total Day Ranking in Total Viewers in 3Q12
Disney Channel spins the numbers for the week of September 10-16.

[via press release from Disney Channel]

Ratings Highlights September 10-16, 2012 Final National Ratings

3Q12 Pacing as Disney Channel's #2 Quarter of All Time in Kids 2-11 and Kids 6-11 - Tracking for First-Ever Total Day Win in Total Viewers

1-Hour Event "Shake It Up: Made in Japan" Set to Rank as 3Q's #1 TV Telecast Across Kids 2-11, Kids 6-11 and Tweens 9-14

"Good Luck Charlie" is the Week's #1 TV Telecast in Kids 6-11 and Tweens, And "Gravity Falls" is the #1 Animated TV Telecast in the Target Demos; Powers Disney Channel to 66th Consecutive Weekly Total Day Win

Disney Channel: Total Day and Prime Highlights

With two weeks left in 3Q 2012, Disney Channel is on track to rank as the #1 cable TV network on a Total Day basis for the first time ever in Total Viewers (1.88 million), and will stand as TV's #1 network for the 3rd consecutive quarter in Kids 2-11 (1.08 million/2.7 rating), the 6th in Kids 6-11 (771,000/3.2 rating) and the 14th in Tweens 9-14 (648,000/2.7 rating). Impressively, 3Q12 is pacing as the network's #2 quarter of all time in Kids 2-11 and Kids 6-11, and its #3 quarter in the network's history in Tweens 9-14.

The 1-hour "Shake It Up: Made in Japan" event will rank as 3Q's #1 TV telecast in Kids 2-11 (3.23 million/7.8 rating), Kids 6-11 (2.75 million/11.2 rating) and Tweens 9-14 (2.50 million/10.2 rating).

· 3Q2012 to date, Disney Channel tops runner-up Nickelodeon by a solid 12% in Total Viewers (1.88 million vs. 1.69 million), by 22% in Kids 2-11 (1.08 million vs. 886,000), by 40% in Kids 6-11 (771,000 vs. 549,000) and by 51% in Tweens 9-14 (648,000 vs. 428,000).

For the week of September 10, 2012, delivering the #1 TV telecast with Sunday's "Good Luck Charlie," Disney Channel extended its record-streak as the #1 TV network to 66 consecutive weeks in Kids 6-11 (505,000/2.1 rating) and Tweens 9-14 (446,000/1.9 rating), and stood as the #1 TV network for the 14th time in the previous 15 weeks in Kids 2-11 (782,000/2.0 rating).

· Competitively, Disney Channel out-performed Nickelodeon by double-digit margins for the 45th straight week in Kids 6-11 (+33% - 505,000 vs. 381,000) and for the 47th consecutive week in Tweens 9-14 (+49% - 446,000 vs. 300,000).

· In Prime, Disney Channel was the #1 cable TV network for over 7 years in Kids 6-11 (917,000/3.9 rating - 382 weeks), and for over 2 consecutive years in Tweens 9-14 (810,000/3.4 rating - 117 weeks).

· Disney Channel held the week's Top 5 TV Telecasts in Kids 6-11:

· Disney Channel aired the week's Top 7 TV Telecasts in Tweens 9-14:

[Source: NTI, U.S. ratings. Week of 9/10/12-9/16/12: Live + Same Day; 3Q12 to date: 6/25/12-9/16/12, most current. Competitive rank streaks include ties based on rating.]

Ratings Highlights Disney Junior of Disney Channel Final National Ratings - September 10 - 16, 2012

Disney Channel's Disney Junior's "Doc McStuffins" and "Jake and the Never Land Pirates" Sweep as the Week's Top 2 Cable TV Series Across Preschoolers 2-5

"Doc McStuffins," "Jake and the Never Land Pirates" and "Mickey Mouse Clubhouse" Rank as the Week's Top 3 Preschool Cable TV Series With Moms

Disney Junior

For the week of September 10, 2012, Disney Channel's Disney Junior block delivered the week's Top 2 cable TV series across target preschoolers Kids 2-5, Boys 2-5 and Girls 2-5 with "Doc McStuffins" and "Jake and the Never Land Pirates," and the Top 3 preschool cable TV series in Women 18-49 with "Doc McStuffins," "Jake and the Never Land Pirates" and "Mickey Mouse Clubhouse."

About Disney Junior:

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. bringing the total number of channels to 30 worldwide.

Source: NMR, U.S. ratings, 9/10/12 - 9/16/12, and as dated. Moms=Women 18-49.

  [september 2012]  


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