ABC's "Shark Tank" Beats CBS' Premiere of "CSI: NY" to Lead its Slot for the 3rd Straight Week in Adults 18-49
Featuring Shark Tank, a rebroadcast of the pilot for Last Resort from Thursday and 20/20, ABC tied CBS all-original Friday premiere line up (CSI: NY/Made in Jersey/Blue Bloods) in Adults 18-49, while beating NBC with the season premiere of Grimm and Dateline by 8% and Fox with the premiere of Fringe by 18%.
ABC's Shark Tank ranked #1 in the 8 o'clock hour for the 3rd week in a row among Adults 18-49, beating the season premiere of CBS' CSI: NY by 15%.
Gaining additional exposure one night after its series debut, a repeat of the pilot episode for Last Resort beat out Fox's season premiere of Fringe by 25% in viewers. In addition among Adults 18-49, the replay ABC freshman drama equaled the series debut of CBS Made in Jersey and also tied the opener of Fox's Fringe in the key young adult sales demo.
Building on its lead-in during the 10 o'clock hour, ABC's 20/20 jumped up to defeat NBC's Dateline by 8% in Adults 18-49. Anchored by Chris Cuomo, ABC's 20/20's "Classroom Confidential" exposed extra-curricular behavior happening between the classroom walls, from pranks to the teachers who take their guidance too far. The hour also featured Deborah Roberts' exclusive interview with Brittni Colleps, a Fort Worth, TX teacher and mother of three young kids who is currently serving a five-year jail term for inappropriate behavior with five of her students.
· ABC's 20/20 continued to trend ahead of last year, up across the board from the same night a year ago: Total Viewers (+5%), AD18-49 (+17%) and AD25-54 (+13%).