ABC's "Last Resort" Leapfrogs Over Fox's "X Factor" Thursday to Lead in Early DVR Playback
With the release of Live + 3 Day program ratings for Thursday, ABC's Grey's Anatomy picked up an additional 1.3 Adult 18-49 rating points in its first 3 days of DVR playback, growing to a 5.7 rating in the L+3 data from a 4.4 rating in the initially reported L+SD data. The ABC drama solidified its rank as TV's #1 drama of premiere week.
· From the Live + Same Day Program Ratings to the Live + 3 Day Program Ratings, the series debut of ABC's Last Resort gained 2.2 million viewers to move ahead of FOX's The X Factor-Thursday by a margin of 6% head-to-head in the 8pm hour (11.5 million vs. 10.9 million). Initially in the Live + Same Day statistics, Last Resort ran in a near tie with the Fox series, trailing by less than 100k Total Viewers. Among Adults 18-49, the new ABC drama shot up 35% in the L+3 numbers, climbing from a 2.2 to a 3.0 (+0.7 rating points).
· Based on Nielsen's L+3 playback data, ABC's Scandal added on 35% to its originally reported L+SD number, soaring from a 2.1 rating to a 2.8 rating.
· In Total Viewers during the first 4 days of available DVR playback, each of ABC's dramas tacked on at least 2.0 million viewers from their initially reported totals: Grey's Anatomy (2.7 million), Castle (2.5 million), Last Resort (2.2 million), Scandal (2.1 million) and Private Practice (2.0 million).