"Broke" Ranks as ESPN's Highest-Rated "30 for 30" Documentary
ESPN Films' Broke, which kicked off the 30 for 30 Vol. II series on October 2, ranks as the highest-rated 30 for 30 documentary yet, delivering a 1.9 HH cvg rtg and 2.7M viewers. Broke is the second highest-rated and most viewed documentary on ESPN, only preceded by ESPN Films' The Fab Five. Many athletes and celebrities took to Twitter while the film aired Tuesday night, with LeBron James, Michael Vick, Dwyane Wade, John Wall, Logan Morrison, Graham Rahal and Roddy White among those tweeting to discuss and weigh in on the topic.
30 for 30 continues October 9 with 9.79* about the infamous Ben Johnson/Carl Lewis 100m final at the 1988 Seoul Games airing at 8 p.m. ET on ESPN/ESPNHD.