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[10/05/12 - 08:47 AM]
"Parks and Recreation" Delivers NBC's Best In-Season Rating in Its Time Period Since January 19
NBC spins the numbers for Thursday, October 4.

[via press release from NBC]

Thursday Results (CW carried NFL football in St. Louis and CBS carried the game in Phoenix):

· At 8 p.m. ET, the seventh season debut of "30 Rock" delivered a 1.3/4 in 18-49 and 3.4 million viewers overall in a highly competitive half-hour versus CBS's "Big Bang Theory," Fox's "X Factor" and ABC's "Last Resort." "30 Rock" finished within a tenth of a point of the show's season finale in the 8:30 half-hour on May 17. Versus that May finale, last night's "30 Rock" was up 20 percent in total viewers (3.402 million vs. 2.843 million).

· Note that last season "30 Rock" added an average 45 percent to these next-day "live plus same day" ratings when Nielsen reported "live plus seven day" results.

· At 8:30 p.m. ET, "Up All Night" (1.4/4 in 18-49, 3.1 million viewers overall) grew versus its lead-in by 8 percent, the show's top performance relative to lead-in so far this season, and also built on lead-in by 17 percent in adults 18-34 (with a 1.4 rating vs. a 1.2). In a highly competitive time period versus CBS's "Two and a Half Men," Fox's "X Factor" and ABC's "Last Resort," "Up All Night" maintained its 18-49 rating of the prior week

· Keep in mind that last season "Up All Night" added an average 51 percent to these next-day "live plus same day" ratings when Nielsen reported "live plus seven day" results, the biggest percentage increase for any comedy on ABC, CBS, NBC or Fox.

· From 9-9:31 p.m. ET, "The Office" (2.1/6 in 18-49, 4.1 million viewers overall) maintained its 18-49 rating of one week earlier and built on its lead-in by 50 percent in a competitive time period versus ABC's Grey's Anatomy," CBS's "Person of Interest" and Fox's "Glee." This week's "Office" also remained within 5 percent of the show's 2.2 average for last May's sweep in 18-49 (with a 2.1 rating vs. a 2.2). This week's "Office" is #1 in the half-hour among ABC, CBS, NBC and Fox in men 18-34.

· Note that last season "The Office" added an average 50 percent to these next-day "live plus same day" ratings when Nielsen reported "live plus seven day" results.

· From 9:31-10 p.m. ET, "Parks and Recreation" (1.9/5 in 18-49, 3.5 million viewers overall) retained 90 percent of its lead-in from "The Office," up from last week's 76 percent, in a challenging time period versus the concluding half-hours of ABC's Grey's Anatomy," CBS's "Person of Interest" and Fox's "Glee." "Parks" delivered NBC's best in-season rating in the time period since January 19.

· "Parks and Recreation" is up week to week by 23 percent in 18-49 rating (to a 1.9 from a 1.6), to earn the show's highest rating since January 19, and is up week to week in total viewers by 8 percent (3.526 million vs. 3.274 million), to claim the show's biggest overall audience since March 8.

· Keep in mind that last season "Parks and Recreation" added an average 39 percent to these next-day "live plus same day" ratings when Nielsen reported "live plus seven day" results.

· At 10 p.m. ET, "Rock Center" (1.1/3 in 18-49, 3.4 million viewers overall) reported NBC's top in-season 18-49 and total-viewers results in the slot since March 22. Week to week, "Rock Center" is up in 18-49 by 0.3 of a point or 38% (1.1 vs. 0.8) and in total viewers by 8 percent (3.386 million vs. 3.131).

In Late-Night Metered Markets Thursday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.8/7; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.5/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.6/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.6/3.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [october 2012]  
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· 30 ROCK (NBC)
· BIG BANG THEORY, THE (CBS)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· LAST RESORT (ABC)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· PERSON OF INTEREST (CBS)
· ROCK CENTER WITH BRIAN WILLIAMS (NBC)
· TWO AND A HALF MEN (CBS)
· UP ALL NIGHT (NBC)
· X FACTOR, THE (FOX)











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