[10/09/12 - 11:05 AM]
Turner Weekly Ratings - TBS's Coverage of the 2012 Major League Baseball Postseason Is Up 14% Among Total Viewers
Turner spins the numbers for the week of October 1-7.

[via press release from Turner]

NOTE: Because of a technical glitch, TNT's Friday primetime movie was not included in basic cable's weekly program rankings. The movie was also not factored into TNT's primetime and total day deliveries for the week. Turner Research will re-issue this week's ratings charts with complete TNT data once Nielsen is able to resolve the problem.


TBS's extensive coverage of the 2012 Major League Baseball postseason is up 15% in U.S. household rating and +14% among total viewers, compared with the first three days of the postseason last year. The network's exclusive MLB Postseason telecasts are averaging a 2.3 U.S. household rating (vs. 2.0 rating last year) and 3,628,000 total viewers (vs. 3,171,000 in 2011).

TBS's MLB Postseason coverage is also up across all core demos including:

· +15% growth among men 25-54 (1,074,000 vs. 937,000) and adults 25-54 (1,580,000 vs. 1,378,000)

· +8% growth among men 18-49 (990,000 vs. 917,000) and +7% growth among adults 18-49 (1,437,000 vs. 1,342,000)

· +3% among men 18-34 (448,000 vs. 437,000) and +1% among adults 18-34 (661,000 vs. 657,000)

The Big Bang Theory once again dominated the weekly charts, accounting for 11 of basic cable's Top 15 sitcom telecasts with total viewers and adults 18-34, as well as 12 of the Top 15 with adults 18-49.

TBS's CONAN, which continues to rank as late night's #1 hour-long talk show with adults 18-34 for year-to-date, averaged 806,000 viewers in Live + Same Day last week, up 6% over the same week last year. In the demos, CONAN garnered 232,000 adults 18-34 (+3%) and 514,000 adults 18-49 (+7%).

In time-shifted viewing, CONAN is charting excellent monthly growth, with the show's September 2012 Live + 7 deliveries up 18% among total viewers (942,000) and up 7% among adults 18-49 (590,000) compared to the same month last year. In addition, CONAN's September figures have outperformed August 2012 by double digits, with total viewers up 12% and adults 18-49 up 10%.

Cartoon Network

Cartoon Network entered 4th Quarter 2012 as basic cable's #1 network for Early Prime (7-9 p.m.) delivery of boys 2-11, 6-11 & 9-14, scoring double-digit delivery growth among all kids demos as well - kids 6-11 grew by 10%, kids 2-11 also by 10% and kids 9-14 by 17%, vs. the same time period last year.

Among the network's original animated programming, Monday night's 4th Season Premiere of Regular Show (8 p.m.) scored as the #1 telecast of the week among all boys 2-11, 6-11 & 9-14, and the #1 telecast of the day among all kids 2-11, 6-11 & 9-14. Companion originals Adventure Time (7:30 p.m.) and Annoying Orange (8:30 p.m.) also ranked #1 in their respective time periods among boys 2-11 & 6-11.

Tuesday night's 2nd Season premiere of The Looney Tunes Show (8 p.m.) charted as the #1 telecast of the day among boys 9-14, and #1 in its time period among all boys, posting delivery gains among kids and boys, ages 6-11 & 9-14, compared to the same time period last year.

On Wednesday night, a new episode of Ninjago (7:30 p.m.) ranked as the #1 telecast of the day among kids 2-11 & 6-11 and all boy demos, scoring double and triple-digit delivery gains across the board - kids 2-11 increased by 94%, kids 6-11 by 102% and kids 9-14 by 56%. Immediately following, new series Dreamworks Dragons: Riders of Berk (7:30 p.m.) scored as the #1 telecast in its time period among kids 2-11 & 6-11 and all boys 2-11, 6-11 & 9-14. Compared to the same time period last year, average kids delivery grew by triple digits - kids 2-11 by 128%, kids 6-11 by 148% and kids 9-14 by 109%.

Saturday morning's presentation of Star Wars: The Clone Wars (9:30 a.m.) posted double-digit delivery gains across all kid and boy demos vs. the same time period last year - kids 2-11 grew by 35%, kids 6-11 by 18%, kids 9-14 by 47%, boys 2-11 by 26%, boys 6-11 by 15% and boys 9-14 by 53%.

Adult Swim

Adult Swim ranked as basic cable's #1 network for Total Day Delivery of young adults 18-34 & 18-24 as well as men 18-34 & 18-24.

Adult Swim's original series Robot Chicken (Sunday, 12 a.m.) increased all targeted young adult demos compared to the 2011 time period - adults 18-24 grew by 19%, adults 18-34 by 1% and adults 18-49 by 12%.

Adult Swim programming - including Family Guy, Robot Chicken and American Dad - accounted for 17 of the top 50 telecasts of the week on basic cable among adults 18-34, more than any other network.


TNT's hit drama series Major Crimes once again ranked as basic cable's #1 entertainment program Monday night, drawing an audience of 4.2 million viewers and 1.3 million adults 25-54 in Live + Same Day. Among adults 18-49, Monday's episode averaged 940,000.

When it comes to time-shifted viewing, the Sept. 17 episode of Major Crimes added more than 1.8 million viewers, and the season finale of Perception added more than 2 million viewers in a comparison of Live + Same Day to Live + 7. The following are the final Live + 7 figures for the Sept. 17 episodes of TNT's Monday night lineup:

· Major Crimes (Sept. 17): 6.5 million viewers; 1.5 million adults 18-49; 2.0 million adults 25-54

· Perception (Sept. 17 Season Finale): 5.5 million viewers; 1.5 million adults 18-49; 1.9 million adults 25-54


truTV's breakout hit Hardcore Pawn (Tuesday at 9 p.m.) drew more than 2.3 million viewers last week. The show ranked among basic cable's Top 5 programs in the timeslot with total viewers and key adult and male demos. It also sparked truTV to a Top 10 finish for the entire night.

The acquired hit Wipeout scored excellent growth for truTV this past weekend, with the Saturday 8 p.m. episode charting +39% growth among viewers and double-digit growth among key demos compared to the same timeslot last year. The 8-10 p.m. block on Saturday also garnered +29% growth among total viewers and +17% growth among adults 18-49. The show also brought double-digit growth with key male demos for the Sunday 8-10 p.m. block and scored a remarkable median age of only 30, a 13-year drop compared to the same night a year ago.

  [october 2012]  


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