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[10/11/12 - 08:37 AM]
Wednesday's Broadcast Ratings: "Modern Family" Tops Demos But FOX Wins the Night
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for wednesday, october 10, 2012)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (9.36 million viewers, #3; adults 18-49: 3.4, #1) was still the network to beat on Wednesday with a new "The X Factor" (9.19 million viewers, #7; adults 18-49: 3.2, #4) followed by a second hour of "The X Factor" (9.52 million viewers, #6; adults 18-49: 3.6, #3).

ABC (9.38 million viewers, #2; adults 18-49: 3.2, #2) then was a competitive second place with its mix of "The Middle" (7.81 million viewers, #9; adults 18-49: 2.4, #9), "The Neighbors" (6.27 million viewers, #11; adults 18-49: 1.9, #T10), "Modern Family" (12.03 million viewers, #2; adults 18-49: 4.7, #2), a second "Modern Family" (12.23 million viewers, #1; adults 18-49: 4.9, #1) plus the premiere of "Nashville" (8.98 million viewers, #8; adults 18-49: 2.8, #6).

Next up was CBS (10.50 million viewers, #1; adults 18-49: 2.8, #3) with fresh installments of "Survivor: Philippines" (9.58 million viewers, #5; adults 18-49: 2.6, #T7), "Criminal Minds" (11.35 million viewers, #3; adults 18-49: 3.0, #5) and "CSI: Crime Scene Investigation" (10.58 million viewers, #4; adults 18-49: 2.6, #T7).

Meanwhile, NBC (5.55 million viewers, #4; adults 18-49: 1.6, #4) offered up new episodes of "Animal Practice" (3.88 million viewers, #15; adults 18-49: 1.1, #15), "Guys With Kids" (4.20 million viewers, #13; adults 18-49: 1.4, #13), "Law & Order: Special Victims Unit" (6.18 million viewers, #12; adults 18-49: 1.8, #12) and the debut of "Chicago Fire" (6.44 million viewers, #10; adults 18-49: 1.9, #T10).

And finally, the premiere of "Arrow" (4.02 million viewers, #14; adults 18-49: 1.3, #14) and a new "Supernatural" (2.59 million viewers, #16; adults 18-49: 1.0, #16) closed out the night over on The CW (3.30 million viewers, #5; adults 18-49: 1.2, #5). In the netlet's target demo (women 18-34), "Arrow" delivered a 1.3 rating at 8:00/7:00c and "Supernatural" a 1.0 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+25.00% - Supernatural
+9.09% - The Middle
+4.00% - CSI: Crime Scene Investigation (vs. 9/26/12)
0.00% - The X Factor - 9:00 (vs. 9/26/12)
-3.23% - Criminal Minds (vs. 9/26/12)
-5.00% - The Neighbors
-5.88% - The X Factor - 8:00
-10.00% - Law & Order: Special Victims Unit (vs. 9/26/12)
-10.34% - Survivor: Philippines
-14.55% - Modern Family (vs. 9/26/12)
-22.22% - Guys With Kids
-26.67% - Animal Practice

Year-to-year changes (adults 18-49):
+225.00% - Arrow (vs. Ringer (Repeat))
+50.00% - Law & Order: Special Victims Unit (vs. Harry's Law)
+48.48% - Modern Family - 9:30 (vs. Happy Endings)
+25.00% - Supernatural (Vs. America's Next Top Model)
+20.00% - The X Factor - 9:00 (vs. ALCS, Game 4)
+7.69% - Guys With Kids (vs. Whitney (Repeat))
+6.67% - The X Factor - 8:00 (vs. ALCS, Game 4)
+3.70% - Nashville (vs. Revenge)
0.00% - CSI: Crime Scene Investigation
-9.52% - Chicago Fire (vs. Law & Order: Special Victims Unit)
-14.29% - The Middle
-17.54% - Modern Family - 9:00
-18.75% - Survivor: Philippines
-18.92% - Criminal Minds
-36.67% - The Neighbors (vs. Suburgatory)
-45.00% - Animal Practice (vs. Up All Night)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.5/7; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.7/5.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.7/3; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.6/3.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2 with an encore).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/12/11):

ABC (9.08 million viewers, #4; adults 18-49: 3.4, #1) snagged the top spot on Wednesday thanks to new episodes of "The Middle" (8.83 million viewers, #6; adults 18-49: 2.8, #7), "Suburgatory" (8.79 million viewers, #7; adults 18-49: 3.0, #6), "Modern Family" (13.42 million viewers, #1; adults 18-49: 5.7, #1), "Happy Endings" (7.55 million viewers, #10; adults 18-49: 3.3, #3) and "Revenge" (7.94 million viewers, #8; adults 18-49: 2.7, #8).

CBS (11.33 million viewers, #1; adults 18-49: 3.2, #2) then was the most-watched network with fresh installments of "Survivor: South Pacific" (10.55 million viewers, #4; adults 18-49: 3.2, #4), "Criminal Minds" (12.68 million viewers, #2; adults 18-49: 3.7, #2) and "CSI: Crime Scene Investigation" (10.77 million viewers, #3; adults 18-49: 2.6, #9).

Meanwhile, FOX (9.44 million viewers, #3; adults 18-49: 3.0, #3) served up its rain delayed coverage of the "ALCS, Game 4" (9.44 million viewers, #5; adults 18-49: 3.0, #5).

Next up was NBC (6.48 million viewers, #2; adults 18-49: 1.6, #4) and its mix of "Up All Night" (5.25 million viewers, #12; adults 18-49: 2.0, #11), a repeat "Whitney" (3.99 million viewers, #13; adults 18-49: 1.3, #12), "Harry's Law" (7.64 million viewers, #9; adults 18-49: 1.2, #13) and "Law & Order: Special Victims Unit" (7.18 million viewers, #11; adults 18-49: 2.1, #10).

And finally, a repeat of "Ringer" (1.17 million viewers, #15; adults 18-49: 0.4, #15) led into a new "America's Next Top Model" (1.86 million viewers, #14; adults 18-49: 0.8, #14) on The CW (1.52 million viewers, #5; adults 18-49: 0.6, #5). In the netlet's target demo (women 18-34), "Ringer" posted a 0.5 rating while "Top Model" delivered a 1.1 rating.

Week-to-week changes (adults 18-49):
+13.79% - Happy Endings
+8.00% - Revenge
+3.70% - The Middle
+3.23% - Survivor: South Pacific
+1.79% - Modern Family
0.00% - Suburgatory
0.00% - Harry's Law
0.00% - America's Next Top Model
0.00% - Law & Order: Special Victims Unit
-2.63% - Criminal Minds
-9.09% - Up All Night
-10.34% - CSI: Crime Scene Investigation

Year-to-year changes (adults 18-49):
+50.00% - Revenge (vs. 20/20: Miracle at the Mine)
+42.86% - Suburgatory (vs. Better With You)
+33.33% - Up All Night (vs. Undercovers)
+21.28% - Modern Family
+16.67% - The Middle
+10.53% - Law & Order: Special Victims Unit (vs. Law & Order: Los Angeles)
+5.71% - Criminal Minds
+4.00% - CSI: Crime Scene Investigation (vs. The Defenders)
+3.12% - Happy Endings (vs. Cougar Town)
-11.11% - America's Next Top Model (vs. Hellcats)
-13.51% - Survivor: South Pacific
-45.45% - Harry's Law (vs. Law & Order: Special Victims Unit)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/8; CBS's "Late Show with David Letterman," 3.0/8; and ABC's combo of "Nightline," 3.2/8; and "Jimmy Kimmel Live," 1.6/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.8/4; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.7/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





  [october 2012]  
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