NICKELODEON'S "SPONGEBOB," "TEENAGE MUTANT NINJA TURTLES" TOP TV THIS WEEK WITH KIDS AND TOTAL VIEWERS
NEW YORK - Oct. 23, 2012 - Nickelodeon's SpongeBob SquarePants and Teenage Mutant Ninja Turtles (TMNT) nabbed top honors this week (10/15-21/2012)), with SpongeBob topping all TV with kids 2-11 and TMNT winning its time period by double digits among K 2-11 across all TV.
TMNT this week (Saturday, Oct. 20) averaged a 5.2/1.7 million with kids 2-11 and 3.4 million total viewers, up a strong +16% among K2-11 over last year and up +12% with P2+. The show was number-one in its 11 a.m. (ET/PT) time period with both demos on all TV, easily surpassing the next closest competitor (The Disney Channel) by +24% with K2-11 and +48% with total viewers.
TMNT has steadily grown since launching Sept. 29, with a season to date average of a 5.4/1.8 million with K2-11 (+15% over last year's time period) and 3.4 million total viewers (up +14%).
SpongeBob SquarePants hit a high this week as the top kids' show on all TV. The 90-minute episode, "Runaway Roadtrip" (Saturday, Oct. 20), averaged a 5.8/1.9 million with kids 2-11 and 3.7 million total viewers. The episode also was the most viewed kids' programming among total viewers for the week.
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).