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[10/25/12 - 07:57 AM]
"The Tonight Show with Jay Leno" with Guest President Obama Delivers the Show's Highest Wednesday Overnights Since March 2010
NBC spins the late-night numbers for Wednesday, October 24.

[via press release from NBC]

In Late-Night Metered Markets Wednesday night:

* "The Tonight Show with Jay Leno," which featured guest President Barack Obama, delivered the show's highest overnights for a Wednesday telecast in more than two-and-a-half years (since March 3, 2010 during Jay Leno's first week back as host of "Tonight"), with a 4.0 rating,10 share in metered-market households.

* Last night's edition improved on "Tonight's" Wednesday season average in metered-market households by 48 percent (4.0 vs. 2.7). Total-viewer results for last night's telecast aren't due from Nielsen until the late-night week is reported nationally on November 1. Note that through three weeks, NBC had been averaging 3.4 million viewers with its Wednesday telecasts.

* At 12:35 a.m. ET, "Late Night with Jimmy Fallon" scored the show's highest overnights for a Wednesday edition in more than three years (since June 3, 2009), with a 1.9 rating, 7 share in metered-market households.

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 4.0/10; CBS's "Late Show with David Letterman," 2.6/7; and ABC's combo of "Nightline," 3.2/8; and "Jimmy Kimmel Live," 1.6/5.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.3/6; "Late Show," 0.7/4; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.6/3.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.9/7 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [october 2012]  
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