WORLD SERIES ON FOX GAINS MOMENTUM WITH CLOSE GAME 2
Network Expected to Win Adults 18-49 Demo; HH Rating Up +3% Vs. Game 1
New York, NY - FOX Sports is in position to score its second consecutive win in the key Adult 18-49 demographic with last night's World Series Game 2 and saw growth from Game 1 as the series shifts to Detroit.
Thursday night's game was watched by 12.3 million viewers and posted a 7.8/12 household fast-national rating/share, according to Nielsen Media Research. That marks a +3% jump in household rating from Game 1 (7.6/12), and FOX is projected to win the night in the coveted Adults 18-49 demographic (3.4 from 8 - 11 PM). World Series Game 2 is the highest-rated, most-watched primetime program in households on FOX since the AMERICAN IDOL Finale this past May and provided the network its best Thursday night primetime performance since the March 22, 2012 broadcasts of IDOL and TOUCH. Last night's game peaked with a 9.3/15 at 10:45 PM ET.
Last year's World Series Game 2 between the Texas Rangers and St. Louis Cardinals earned a 8.9/14 and averaged 14.3 million viewers. Through two games, the 2012 World Series is averaging a 7.7/12 rating/share and 12.3 million viewers.
Detroit led all markets for Game 2 viewing with a 36.7/51, notching Motown's highest rating of the postseason. San Francisco followed with a 28.8/56 rating/share. Sacramento (24.5/40), St. Louis (11.1/17), Las Vegas (10.3/17), San Diego (10.2/19), Kansas City (9.9/16), Ft. Myers (9.1/15), Cleveland (9.4/16) and Portland, OR (9.1/18) round out the top ten markets for last night's game.
World Series Game 3 between the San Francisco Giants and the Detroit Tigers airs Saturday night on FOX with coverage beginning at 7:30 PM ET.