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[10/29/12 - 09:00 AM]
ABC's "America's Funniest Home Videos" Hits Season Highs and "Once Upon a Time" is Up for the 2nd Week Running
ABC spins the numbers for Sunday, October 28.

[via press release from ABC]

ABC's "America's Funniest Home Videos" Hits Season Highs and "Once Upon a Time" is Up for the 2nd Week Running

Info on ABC's Sunday, ahead of the regular press release.

Opposite another Sunday of substantial sports competition from Fox 2012 World Series Game 4 and NBC's Sunday Night Football (Denver Broncos-New Orleans Saints), as well as storm coverage of Hurricane Sandy, ABC held all of its delivery week to week and beat out CBS on the night by 21% in Adults 18-49.

Hitting season highs during the 7 o'clock hour, ABC's America's Funniest Home Videos built week to week in viewers (+12%) and young adults (+23%), generating its strongest performance since the beginning of May on both measures - since 5/6/12. In addition, AFV hit its highest Teen 12-17 number in nearly 8 months - since 3/4/12.

Leaping over its lead-in by 113% in Adults 18-49 and building from start to finish, ABC's Once Upon a Time registered as Sunday's #1 scripted broadcast series for the 5th week in a row. Once Upon a Time beat out its non-sports competition from 8-9pm, drawing a larger overall audience than Amazing Race XXI and beating the CBS unscripted series by a resounding 42% in Adults 18-49. The Disney-owned drama once again finished #1 straight out in its hour with key Women (W18-34/W18-49).

· Season to date in the L+7 ratings, Once Upon a Time jumps by 3.0 million viewers and by 1.3 Adult 18-49 rating points (+37%) over its initially-reported Live + Same Day ratings.

· Building for the 2nd week in a row, ABC's Once Upon a Time grew week to week in Adults 18-49 (+3%) to equal a best-since-season-premiere number - since 9/30/12. In addition the show spiked over the prior week with Adults 18-34 (+19%) and Women 18-34 (+30%).

During the 9 o'clock hour, ABC's Revenge towered over CBS' competing drama, The Good Wife, by 50% Adults 18-49. The ABC sophomore drama also dominated the CBS veteran drama across all key Women demos (W18-34/W18-49/W25-54).

· Spiking in DVR playback, on average this season Revenge surges from its L+SD to L+7 numbers by 2.8 million viewers and by 1.2 Adult 18-49 rating points (+43%).

During the 10 o'clock hour, ABC freshman 666 Park Avenue defeated CBS' veteran The Mentalist in Adults 18-34 (+9%), Men 18-34 (+14%) and Women 18-34 (+14%), while tying in Adult 18-49 audience share. In fact, the new ABC drama stood as the #1 broadcast series in its time slot for the 5th week in a row with Women 18-34.

· Placing among the biggest freshman series this season in DVR playback, on average 666 Park Avenue sees its Live + 7 Day Adult 18-49 rating jump by 50% (+0.9 rating) and adds on another 2.1 million viewers over its Live + Same Day numbers.

· Holding steady, the ABC freshman drama retained all of its Total Viewer count from the prior week for the 2nd straight week.

Quick Take for Sunday, October 28, 2012 (Fast Affiliate Live + Same Day Ratings)

Against Fox's World Series and NBC's "Sunday Night Football," ABC Beats CBS by 21% in Adults 18-49 and Retains All of its Delivery Week to Week

Hitting Season Highs, ABC's "AFHV" Marks its Strongest Results Since Early May

Up for the 2nd Week in a Row to Equal a Best-Since-Season Premiere Number, "Once Upon a Time" Dominates its Non-Sports Competition at 8pm in Adults 18-49

At 9pm, ABC's "Revenge" Outdelivers CBS' "The Good Wife" by 50% in Adults 18-49

Holding Steady in Viewership for the 2nd Week in a Row, ABC's "666 Park Avenue" Beats CBS' "The Mentalist" in Adults 18-34, Women 18-34 and Men 18-34 at 10pm

Sunday Night (7:00-11:00 p.m.)

Opposite another Sunday of substantial sports competition from Fox 2012 World Series Game 4 and NBC's "Sunday Night Football" (Denver Broncos-New Orleans Saints), as well as storm coverage of Hurricane Sandy, ABC held all of its delivery week to week and beat out CBS on the night by 21% in Adults 18-49 (2.3/6 vs. 1.9/5).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Hitting season highs during the 7 o'clock hour, ABC's "America's Funniest Home Videos" built week to week in viewers (+12% - 6.5 million vs. 5.8 million) and young adults (+23% - 1.6/4 vs. 1.3/4), generating its strongest performance since the beginning of May on both measures - since 5/6/12. In addition, "AFHV" marked its highest Teen 12-17 number in nearly 8 months - since 3/4/12.

"Once Upon a Time" (8:00-9:00 p.m.)

Leaping over its lead-in by 113% in Adults 18-49 and building from start to finish, ABC's "Once Upon a Time" registered as Sunday's top-rated scripted broadcast series for the 5th week in a row. "Once Upon a Time" beat out its non-sports competition from 8:00-9:00 p.m., drawing a larger overall audience than "Amazing Race XXI" (9.7 million vs. 9.4 million) and beating the CBS unscripted series by a resounding 42% in Adults 18-49 (3.4/8 vs. 2.4/6). The Disney-owned drama once again finished No. 1 straight out in its hour with key Women (W18-34/W18-49).

· Season to date in the L+7 ratings, "Once Upon a Time" jumps by 3.0 million viewers and by 1.3 Adult 18-49 rating points (+37%) over its initially-reported Live + Same Day ratings.

· Building for the 2nd week in a row, ABC's "Once Upon a Time" grew week to week in Adults 18-49 (+3%) to equal a best-since-season-premiere number - since 9/30/12. In addition the show spiked over the prior week with Adults 18-34 (+19%) and Women 18-34 (+30%).

"Revenge" (9:00-10:00 p.m.)

During the 9 o'clock hour, ABC's "Revenge towered over CBS' competing drama, "The Good Wife," by 50% Adults 18-49 (2.7/6 vs. 1.8/4). The ABC sophomore drama also dominated the CBS veteran drama across all key Women demos (W18-34/W18-49/W25-54).

· Spiking in DVR playback, on average this season "Revenge" surges from its L+SD to L+7 numbers by 2.8 million viewers and by 1.2 Adult 18-49 rating points (+43%).

"666 Park Avenue" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC freshman "666 Park Avenue" defeated CBS' veteran "The Mentalist" in Adults 18-34 (+9% - 1.2/3 vs. 1.1/3), Men 18-34 (+14% - 0.8/2 vs. 0.7/2) and Women 18-34 (+14% - 1.6/4 vs. 1.4/4), while tying in Adult 18-49 audience share. In fact, the new ABC drama stood as the No. 1 broadcast series in its time slot for the 5th week in a row with Women 18-34.

· Placing among the biggest freshman series this season in DVR playback, on average "666 Park Avenue" sees its Live + 7 Day Adult 18-49 rating jump by 50% (+0.9 rating) and adds on another 2.1 million viewers over its Live + Same Day numbers.

· Holding steady, the ABC freshman drama retained all of its Total Viewer count from the prior week for the 2nd straight week.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company Fast Affiliate Live + Same Day Ratings, 10/28/12.





  [october 2012]  
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· 666 PARK AVENUE (ABC)
· AMAZING RACE, THE (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· GOOD WIFE, THE (CBS)
· MENTALIST, THE (CBS)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)









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