[11/06/12 - 10:43 AM]
TBS and TNT Rank as Basic Cable's Top 2 Entertainment Networks in Primetime Among Key Adult Demos
Turner spins the numbers for the week of October 29-November 4.

[via press release from Turner]

Turner networks scored top rankings among key demos in both primetime and total day last week.

· TBS and TNT ranked as basic cable's Top 2 entertainment networks in primetime among key adult demos, including adults 18-34 (TBS 525,000 - TNT 496,000); adults 18-49 (TBS 975,000 - TNT 946,000); and adults 25-54 (TBS 919,000 - TNT 914,000).

· Adult Swim ranked as basic cable's #1 network in total day among adults 18-34 (480,000) and adults 18-49 (682,000). Adult Swim was also tops for the week among adults 18-24, men 18-24 and men 18-34.

· TNT ranked as basic cable's top entertainment network in total day delivery of adults 25-54 (493,0000).

· Cartoon Network was basic cable's #1 network in early prime (7-9 p.m.) with boys 2-11, 6-11 and 9-14. It was also the #1 network in total day (Mon-Sun, 6 a.m.-9 p.m.) with boys 6-11 and 9-14.

Adult Swim

Adult Swim's Total Day delivery propelled the network to #1 among adults 18-24, 18-34 & 18-49 and men 18-24 & 18-34 on basic cable for the first week of November 2012. The network also ranked among the top 5 basic cable networks in Prime Time (Broadcast definition) delivery of adults 18-34.

Adult Swim's original series Childrens Hospital (Thursday, 12 a.m.) and NTSF:SD:SUV:: (Thursday, 12:15 a.m.) both ranked #1 in their respective time periods among adult 18-24; both premiere episodes increased delivery across the board vs. the same time period year ago - Childrens Hospital ranging between 14% and 62%; NTSF:SD:SUV:: ranging between 3% and 40%.

A premiere episode of Robot Chicken (Sunday, 12 a.m.) ranked #1 in its timeslot with adults/men 18-24, increasing delivery with adults 18-34/18-49 and all men vs. the same time period year ago.

The Saturday premiere of The Cleveland Show (9 p.m.) was #1 in its timeslot among adults & men 18-24/18-34, increasing by double-digits - between 10% and 44% - among these same demos.


The Big Bang Theory continues to deliver blockbuster ratings for TBS, charting 14 of basic cable's Top 15 sitcom telecasts last week with viewers. The show also garnered 11 of the Top 15 with adults 18-34 and 13 of the Top 15 with adults 18-49.

TBS's CONAN averaged 905,000 viewers in Live + Same Day delivery last week, up 4% compared to the prior week. The show also drew 283,000 adults 18-34 (even with the prior week) and 577,000 adults 18-49 (+1%). Meanwhile, CONAN drew 781,000 viewers and 509,000 adults 18-49 in Live + 7 delivery for the week of Oct. 15-18 and ranked as the #1 hour-long talk show in late night with adults 18-34 (286,000).


Through three game telecasts, the NBA on TNT is averaging a 2.6 U.S. household rating (+53% vs. compared to the network's 1.7 average for last season) and 4 million viewers (+60% vs. 2.5 million). In addition, this year's opening-week telecasts are up 4% in household rating (vs. 2.5) and are even among total viewers compared to the network's five opening-week telecasts last season. The NBA on TNT growth came despite the fact that data collected by Nielsen in nearly 20% of the Top 56 metered markets was affected by Hurricane Sandy.

Cartoon Network

Earning solid across-the-board delivery growth in Total Day and Early Prime the first week of November, Cartoon Network ranked as basic cable's #1 network for Early Prime (7-9 p.m.) delivery of boys 2-11, 6-11 & 9-14, and as the #1 network for Total Day (Mon-Sun, 6 a.m.-9 p.m.) delivery of boys 6-11 & 9-14. Compared to the same time period in 2011, Early Prime average kids 2-11 delivery grew by 14%, kids 6-11 by 10% and kids 9-14 by 8%. In Total Day, average kids 2-11 delivery grew by 8%, kids 2-11 by 8% and kids 9-14 by 10%.

Among original animated programming, Monday night's telecast of Regular Show (8 p.m.) ranked as the #1 telecast of day among boys 6-11 & 9-14, and #1 in its time period among kids 2-11 and boys 2-11. Scoring double and triple-digit delivery gains among all demos vs. last year's time period, kids 2-11 grew by 108%, kids 6-11 by 82% and kids 9-14 by 119%. Coupled with solid performances from Adventure Time (7 & 7:30 p.m.) and Annoying Orange (8:30 p.m.), Monday night overall charted dramatic double-digit delivery gains across-the board: kids 2-11 improved by 97%, kids 6-11 by 66% and kids 9-14 by 63%.

Tuesday night also earned Cartoon Network the #1 network among boys (7-9 p.m.), buoyed by the performances of The Amazing World of Gumball (7 p.m.) and The Looney Tunes Show (8 p.m.), both of which ranked #1 in their time periods among all boy demos. (Gumball also was the #1 telecast of the day among boys 6-11 & 9-14.) On Thursday night, original animated series MAD (8 p.m.) ranked as the #1 teleacast of the day among boys 6-11 and #1 in its time period among boys 2-11 & 9-14.

Saturday morning's action-adventure animated line-up (7-11 a.m.) scored delivery gains vs. last year across all kids demos and boys 2-11, ranging between 5% and 13%. Original series Ben 10: Omniverse (9 a.m.) ranked #1 in its time period among boys 9-14, as did Star Wars: The Clone Wars (9:30 a.m.), which also posted delivery gains across the board: kids 2-11 grew by 49%, kids 6-11 by 39% and kids 9-14 by 76%.


Several truTV programs scored strong growth and impressive timeslot rankings last week:

· Vegas Strip (Monday at 10 p.m.) brought in 906,000 viewers, up 34% compared to the same time period a year ago. The show also garnered double-digit growth among key adult and male demos.

· South Beach Tow (Wednesday at 9:30 p.m.) hitched up more than 1.4 million viewers and ranked among basic cable's Top 3 programs in the timeslot with adults 18-34 and men 18-49. The show also landed in the Top 5 for its timeslot with adults 18-49 and men 18-34.

· Operation Repo (Wednesday at 10 p.m.) drew more than 1.3 million viewers and scored across-the-board growth among key demos compared to the same time period last year.

· truTV's acquired hit Wipeout (Sunday 8-10 p.m.) grew its timeslot by double-digit percentages compared to the same night last year, while also dropping its 8-9 p.m. median age 17 years to 35.


NBA TV's opening night telecast - the Los Angeles Lakers visiting the Portland Trail Blazers on Wednesday, Oct. 31, at 10:30 p.m. - generated an average of 868,000 total viewers to become the network's most-viewed telecast ever. NBA TV's opening-night doubleheader - which began with the San Antonio Spurs vs. New Orleans Hornets at 8 p.m. -averaged 758,000 total viewers to net NBA TV's most-viewed opening night ever.

NBA TV's four telecasts of the critically acclaimed Open Court series have delivered an increase of +58% among total viewers compared with last year's telecasts.

  [november 2012]  


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