or


[11/16/12 - 03:17 PM]
USA Network Honors Award-Winning Classic "The Color Purple" With a Social TV Activation on Zeebox
During the movie, people on Zeebox can find facts and resources tied to issues addressed in the film such as racism, violence against women and civil rights.

[via press release from USA]

USA NETWORK HONORS AWARD-WINNING CLASSIC "THE COLOR PURPLE" WITH A SOCIAL TV ACTIVATION ON ZEEBOX

Second Screen Experience Is Designed to Enable Social Engagement and Drive Conversation around This Iconic and Culturally Relevant Film Being Aired In Honor of United Nations' International Day for Tolerance on USA Network, Saturday, November 17th At 8/7c

USA is hosting a special, interactive experience on Zeebox to provide thought-provoking enhanced content during the special airing of The Color Purple, on Saturday, November 17 at 8/7c. During the movie, people on Zeebox can find facts and resources tied to issues addressed in the film such as racism, violence against women and civil rights. For every SHOUT OUT made through Zeebox, USA will make a donation to its Characters Unite nonprofit partners championing civil and human rights.

Fans can download the Zeebox companion TV viewing platform on iPhone, iPad, iPod Touch, Android or access it via the web at Zeebox.com.

The airing of The Color Purple is part of a new quarterly film series to build upon the Characters Unite public service campaign to combat hate and discrimination and promote greater tolerance and acceptance.

The special telecast of The Color Purple also coincides with the 30th anniversary of the publication of Alice Walker's Pulitzer Prize-winning and The New York Times bestselling novel The Color Purple, on which the film is based. A gripping account of courage in the face of oppression, the film tells the story of a poor, uneducated, African-American girl named Celie Johnson (Whoopi Goldberg) living in rural Georgia during the 1930s. As Celie struggles to find her self-worth in a time of segregation and degradation, she encounters injustice at every turn. And yet, it is through these experiences that Celie is able to find her strength, her faith and her community, and is ultimately able to rise above the terrible, abusive circumstances surrounding her. The film adaptation, which was directed by Steven Spielberg and includes an all-star cast featuring Goldberg as well as Oprah Winfrey and Danny Glover, received 11 Academy Award nominations.

Characters Unite, USA Network's award-winning public service campaign was created to address the social injustices and cultural divides still prevalent in our society. Inspired by USA Network's iconic "Characters Welcome" brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to combating prejudice, discrimination and intolerance while promoting understanding and acceptance -- on-air, online and in communities around the country.

The #1 network in all of basic cable for six consecutive years and an unprecedented seven straight summers, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com. Characters Welcome.

Characters Welcome.





  [november 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[04/27/15 - 02:06 PM]
The Reign of "Thrones" Continues as Premiere Episode Outpaces Previous Season
HBO further spins the numbers for Sunday, April 12.

[04/27/15 - 01:50 PM]
The 42nd Annual Daytime Emmy(R) Awards on Pop Become the Network's Most-Watched Live Event in Eight Years
POP spins the numbers for Sunday, April 26.

[04/27/15 - 01:10 PM]
Oxygen Media's "The Prancing Elites Project" Dances Into Viewers' Hearts with Highest-Rated Series Premiere Among All Key Demos Since Network Rebrand
Oxygen further spins the numbers for Wednesday, April 22.

[04/27/15 - 12:02 PM]
"Dateline NBC" Sunday Up 33% in Adults 25-54 and Up 38% in Total Viewers
NBC spins the numbers for Sunday, April 26.

[04/27/15 - 11:24 AM]
"The Big Bang Theory" and "Criminal Minds" Are the Week's Top Two Programs in 7-Day DVR Lift Among Both Viewers and Adults 18-49
CBS further spins the numbers for the week of April 6-12.

[04/27/15 - 10:55 AM]
Live + 3 Day Ratings: ABC's "Fresh Off the Boat" Grows for the 2nd Week in a Row to a 6-Week High in Adults 18-49
ABC further spins the numbers for Tuesday, April 21.

[04/27/15 - 10:44 AM]
The Season Finale of "Scorpion" Posts Monday's Largest Live Plus 3-Day Lift in Viewers, Adults 18-49 and Adults 25-54
CBS further spins the numbers for Monday, April 20.

[04/27/15 - 10:26 AM]
Live + 7 Day Ratings: TV Playback Boosts ABC's Competitive Rankings
ABC further spins the numbers for the week of April 6-12.

[04/27/15 - 10:02 AM]
"Subway Series" on ESPN "Sunday Night Baseball" Delivers Double-Digit Ratings Increase
ESPN spins the numbers for Sunday, April 26.

[04/27/15 - 08:49 AM]
"A.D. The Bible Continues" Matches Last Week's 1.1 in Fast-Affiliate Ratings
NBC spins the numbers for Sunday, April 26.

[04/27/15 - 08:33 AM]
Sunday's Broadcast Ratings: ABC Tops Demos with "Once Upon a Time," "Secrets & Lies"
The latter surges to a series high among adults 18-49.

[04/27/15 - 08:29 AM]
ABC Ranks No. 1 on Sunday with a 7-Week High in Adults 18-49
ABC spins the numbers for Sunday, April 26.

[04/26/15 - 08:46 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
CBS then is the most-watched broadcast network last night.

[04/26/15 - 08:40 AM]
Encore Telecast of "Saturday Night Live," With Host Chris Hemsworth, Is Its Top Rebroadcast Since February 21
NBC spins the numbers for Saturday, April 25.

[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.