or


[11/28/12 - 11:57 AM]
Hallmark Channel's Holiday Streak Continues to Build with #1 Movie of the Day for 4th Consecutive Week
The Hallmark Channel spins the numbers for the week of November 19-25.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL'S HOLIDAY STREAK CONTINUES TO BUILD WITH #1 MOVIE OF THE DAY FOR 4TH CONSECUTIVE WEEK

"Naughty or Nice" is #1 Telecast and #1 Movie of Saturday with 2.6 HH RTG

"Hitched for the Holidays", #2 Movie of Sunday, Garners 2.5 HH RTG

Hallmark Channel delivered the #1 rated ad-supported Saturday night movie on cable for the fourth consecutive week with the November 24th world premiere of original movie, "Naughty or Nice". The film was the #1 cable movie and # 1 telecast for Saturday, garnering a 2.6 household rating and attracting nearly 4.8 million unduplicated viewers. "Naughty or Nice" set a new high as Hallmark Channel's #1 original movie of the year among the network's core demographic of women 25-54, as well as adults 25-54, and was the 2nd highest-rated telecast of the year among households and total viewers.

The network's success over the weekend carried into Sunday, November 25th with the premiere of original movie "Hitched for the Holidays", which placed as the #2 cable movie of the day, with a 2.5 household rating and 4.5 million unduplicated viewers. Combined, "Hitched for the Holidays" and "Naughty or Nice" positioned Hallmark Channel as the #2 cable network among households and total viewer rating, and #2 among households and total viewer delivery in primetime (Sat-Sun, 8-11p) for the weekend.

Among women 25-54 rating, "Naughty or Nice" was the #1 rated ad-supported cable movie of the day, the #1 telecast of the day, and the #2 movie of the entire week. The film was also the #2 cable movie of the week among households. For the Saturday 8pm-10pm time period, "Naughty or Nice" was the #1 cable television program in HH (2.6 rtg), #1 in W25-54 (1.7 rtg), and #1 in P2+ (1.5 rtg). In addition, "Naughty or Nice" placed among the top 5 in household and key demo impressions, including #1 in HH (2,297,000) and #2 in W25-54 (775,000). The original movie lifted Hallmark Channel to be the #1 rated cable network in prime time on Saturday among households and women 25-54 (2.2 HH rtg and 1.4 W25-54 rtg) and the #1 rated cable network for the entire day among W25-54 (.8 HH rtg).

"Hitched for the Holidays" was the #3 movie of the week, in addition to the #2 cable movie of Sunday, boosting Hallmark Channel to the #1 rated cable network for the entire day (1.4 HH rtg). In the 8-10p time period, "Hitched for the Holiday" delivered an average of 634,000 impressions among women 25-54 and ranked among the top 10 in household and key demo ratings, including #2 in HH (2.5 rtg) and #3 in P2+ (1.3 rtg). "Hitched for the Holidays" was also the #3 rated ad-supported cable movie of Sunday among women 25-54 rating.

Stuck in the crossroads of her life, holiday humbug Krissy Kringle (Hilarie Burton), accidentally receives a special delivery intended for Santa Claus in the Hallmark Channel original movie, "Naughty or Nice". Krissy uses the power of the "Naughty or Nice" book to un-do some "Naughty" deeds around her but finds that her newfound power isn't always so "Nice". Eventually, the "Naughty" list hits too close to home but with the help of her mother, Carol (Baxter), and father, Walter Kringle (Gross), Krissy discovers that the book's powers also reveal the nice in people, not just the naughty. Movie also stars three-time Emmy(R) nominee Meredith Baxter ("Family Ties," "Dan Vs"), Michael Gross ("Family Ties," "How I Met Your Mother"), Matt Dallas ("Kyle XY") and Gabriel Tigerman ("Skills Like This").

In the Hallmark Channel original movie, "Hitched for the Holidays", New Yorkers Rob Marino (Lawrence) and Julie Green (Henner) are feeling pressure from their meddling families to find a date this holiday season. After finding each other through a dating website, they agree to pose as each other's special someone but things get complicated when Rob's Catholic family and Julie's Jewish family get involved to help these two make it to the altar. As they double their efforts to keep the charade going through New Year's Eve, Rob and Julie are more than a little surprised when they discover their fake feelings may be a little too real. Movie stars five-time Golden Globe(R) nominee Marilu Henner ("Taxi"), Joey Lawrence ("Melissa and Joey"), and Emily Hampshire ("Ruby Gloom").

Source: The Nielsen Company, November 19 - 25, 2012

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of nearly 87 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. The channel is also home to a diverse range of lifestyle programming, including the newly-launched Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot and Marie, a one-hour talk show hosted by iconic entertainer, Marie Osmond. Hallmark Channel's sibling network, Hallmark Movie Channel, also available in HD and SD, focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies, and special events.





  [november 2012]  
S
M
T
W
T
F
S
    


· HITCHED FOR THE HOLIDAYS (HALLMARK)
· NAUGHTY OR NICE (HALLMARK)





most recent ratings | view all posts
[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).

[07/11/25 - 11:28 AM]
"Big Brother: Summer of Mystery" Premiere Up +10% from Last Summer
Last night, season 27 premiered to nearly 3 million viewers.

[07/09/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw gains on the same week last year in Total Viewers (+3% - 663,000 vs. 644,000) and Adults 18-49 (+4% - 96,000 vs. 92,000).

[07/08/25 - 06:05 PM]
ESPN Formula 1 Coverage Enjoying Record-Breaking Season of Viewership
11 of 12 races held so far this season have had year-over-year viewership growth and seven of the 12 have set event viewership records.

[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/08/25 - 06:30 AM]
New AMC/AMC+ Epic Adventure Drama "Nautilus" Surfaces with 2.6 Million Premiere Night Viewers on Linear TV
The highly anticipated series premiered on Sunday, June 29 on AMC and AMC+, with new episodes premiering weekly on Sundays until the thrilling two-episode season finale on August 17.

[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.