1.3 MILLION VIEWERS TUNE IN TO ANIMAL PLANET'S PIT BULLS AND PAROLEES SPECIAL "YOU WATCH. WE GIVE." THANKSGIVING EPISODE
-- Audience Drives $50,000 Donation to Series' Villalobos Rescue Center --
(New York, NY) - PIT BULLS AND PAROLEES and tough-as-nails Tia Torres delivered another high-drama adventure to Animal Planet viewers in Saturday's special "You Watch. We Give." episode. Viewers lined up for the holiday weekend premiere resulting in 1.3 million unique P2+ viewers, tuning in to generate donations towards Villalobos Rescue Center.
The all-new season four PIT BULLS AND PAROLEES episode -"Trapped Below"- became the series' third most watched episode ever among W18-49 (337K) during the "You Watch. We Give." Thanksgiving event. PIT BULLS AND PAROLEES season four delivery is exceeding season three levels among P2+ (+12%, 925k vs. 823k), HH (+15%, 690k vs. 601k), P25-54 (+9%, 437k vs. 402k), W25-54 (+17%, 286k vs. 244k) and W18-49 (+6%, 269k vs. 254k).
As a result of the number of viewers who tuned in on Saturday, November 24 for PIT BULLS AND PAROLEES, Animal Planet in partnership with Cox Communications donated $50,000 to Villalobos Rescue Center, a 501c3 nonprofit organization featured in the series, for the third year in a row. This continues the network's on-going commitment to make a positive impact on the animal world with the non-profit initiative Reach Out. Act. Respond. (R.O.A.R).
"It has been a particularly challenging year for Villalobos and this donation from Animal Planet and Cox will go a long way to making the lives of our dogs better," said Torres. "By simply tuning in to our show and participating in the �You Watch. We Give.' event, our loyal viewers helped us to continue to do the work we love - saving innocent animals."
R.O.A.R. is Animal Planet's national campaign that leads the way in taking action and being a voice for animals. To learn more about Villalobos and all of the R.O.A.R partners please visit: http://animal.discovery.com/roar/.
About Pit Bulls and Parolees
Popular Animal Planet series PIT BULLS AND PAROLEES follows turbulent drama and bittersweet moments as ex-convicts and ill-reputed dogs come together to strengthen one another. Tia Torres has spent the last 20 years of her life in California building Villalobos, the largest pit bull rescue in the United States. But insurmountable issues with the local community and government drove her to make the life-altering decision to leave her home state and move to the vibrant city of New Orleans, a Cox media market. A city known for its resilience, strength and kindness, "the big easy" has proven that it may just be the perfect place for her family, her pit bulls and her parolees to rebuild and reenergize. New episodes of PIT BULLS AND PAROLEES air Saturdays at 10 pm ET/PT.
About Animal Planet
Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.
About Discovery Impact
Through its Discovery Impact programs, Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) leverages the power of its brands, businesses and employees to give back to the world. From programming that inspires and educates to annual events that make a direct impact on the communities in which we live and work, Discovery strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty. For more information about how Discovery is making an impact, please visit: http://impact.discovery.com.
Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet and telephone services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves approximately 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.
Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; Cox has ranked among DiversityInc's Top 50 Companies for Diversity seven times, including the last six years. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.