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[12/11/12 - 11:13 AM]
ABC Family Delivers #1 Week in Prime Ever Powered by Record Pacing "25 Days of Christmas"
ABC Family spins the numbers for the week of December 3-9.

[via press release from ABC Family]

Ratings Highlights for December 3-9, 2012 & 25 Days of Christmas Final National Ratings

Record Pacing for 15th Annual "25 of Christmas" Gifts ABC Family its #1 Most-Watched Week in Prime on Record in Total Viewers and Across All Target 18-34, 18-49 and 12-34 Demos

~ #1 Cable TV Network in Prime for 2nd Consecutive Week in Women 18-34, Women 18-49 and Millennials; Solid #2 in Total Viewers and Adults 18-49

~Airs the Top 10 Cable TV Movies in Adults 18-34 and Adults 18-49, Including the Network Debut of "Despicable Me" and Original Movie "The Mistle-Tones"

For 2nd Consecutive Week, The Walt Disney Company Delivers 3 of Cable TV's Top 4 Networks in Prime in Total Viewers

ABC Family

For the week of December 3, 2012, ABC Family was gifted with its #1 most-watched week in the network's history in Prime in Total Viewers (2.9 million), Adults 18-34 (694,000), Women 18-34 (475,000), Adults 18-49 (1.3 million), Women 18-49 (868,000), Viewers 12-34 (1.0 million) and Females 12-34 (689,000).

For the 2nd consecutive week, the network ranked a solid #1 in Prime in Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34, and placed a competitive #2 in Total Viewers (2.9 million), Adults 18-34 and Adults 18-49, behind only ESPN.

In fact, for the 2nd week in a row, The Walt Disney Company owned 3 of cable TV's Top 4 networks in Prime in Total Viewers: ESPN (#1 - 3.4 million), ABC Family (#2 - 2.9 million) and Disney Channel (#4 - 2.5 million).

"25 Days of Christmas 2012" continues to deliver at record setting levels in its 15-year history across all demos, including Total Viewers (3.3 million), Adults 18-49 (1.5 million), Women 18-49 (1.0 million), Viewers 12-34 (1.2 million) and Females 12-34 (812,000).

· The premiere of original movie "The Mistle-Tones" (Sun., 8:00 - 10:00 p.m.) ranked as cable TV's #1 telecast in the time period in Adults 18-34 (765,000), Women 18-34 (603,000), Adults 18-49 (1.4 million), Women 18-49 (1.1 million), Viewers 12-34 (1.3 million) and Females 12-34 (1.0 million), becoming the network's #3 original movie in the event's history in the younger females demos.

· The network debut of "Despicable Me" (Sat., 8:00 - 10:00 p.m.) stood as the week's #1 cable TV movie in Adults 18-49 (1.8 million) and Women 18-49 (1.1 million), and #2 in Total Viewers (4.3 million) and Viewers 12-34 (1.3 million).

· ABC Family held cable TV's Top 10 cable TV movies in Adults 18-34 (Top 5 below):

· ABC Family delivered cable TV's Top 10 movies this week in Adults 18-49 (Top 5 below):

· ABC Family aired cable TV's Top 4 movies in Viewers 12-34:

Source: NTI, U.S. Ratings, 12/3/12-12/9/12, Live + SD; "25 Days of Christmas 2012": 12/1/12-12/9/2012, Live + Same Day.





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· MISTLETONES, THE (ABC FAMILY)









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