[12/11/12 - 11:02 AM]
Disney Channel Is TV's #1 Total Day Network for 78th Straight Week in Kids 6-11 and Tweens 9-14
Disney Channel spins the numbers for the week of December 3-9.

[via press release from Disney Channel]

Disney Channel Rises to TV's #1 Total Day Ranking for the 78th Straight Week in Kids 6-11 and Tweens 9-14; Pacing for Historic #1 Yearly Ranking in Kids 2-11; 2nd Year at #1 in Kids 6-11 and 4th in Tweens

"Austin & Jessie & Ally: All Star New Year" is Week's #1 TV Telecast in Kids 2-11, Kids 6-11 and Tweens; #1 Scripted Cable TV Telecast in Total Viewers

World Television Premiere of "Secret of the Wings" Takes Flight with 4.3 Million Total Viewers; Is the Week's #2 TV Telecast in Kids 6-11 and Tweens 9-14

Disney Channel: Total Day and Prime Highlights

For the week of December 3, 2012, Disney Channel was once again the go-to network across all TV, ranking as TV's #1 Total Day network for the 78th consecutive week in Kids 6-11 (574,000/2.4 rating) and Tweens 9-14 (479,000/2.0 rating), surpassing #2 Nickelodeon by double digits for the 57th (+28%, vs. 447,000) and 59th (+47%, vs. 325,000) straight weeks, respectively.

With 3 weeks remaining in 2012, Disney Channel is pacing for its first-ever ranking as TV's #1 network in Total Day in Kids 2-11 (952,000/2.3 rating), will rank #1 for the 2nd consecutive year in Kids 6-11 (634,000/2.6 rating) and for the 4th year in Tweens 9-14 (530,000/2.2 rating), and is in a virtual tie for #1 in Total Viewers (1.69 million vs. 1.70 million). Disney Channel's lead over 17-year incumbent Nickelodeon is 6% in Kids 2-11 (vs. 899,000), a considerable 30% in Kids 6-11 (vs. 488,000) and 44% in Tweens 9-14 (vs. 367,000).

In Prime, Disney Channel extended its streak as the #1 cable TV network to 393 consecutive weeks in Kids 6-11 (1.1 million/4.5 rating - 7 1/2 years) and to 129 consecutive weeks in Tweens 9-14 (905,000/3.8 rating - 2 1/2 years).

· Cross over event "Austin & Jessie & Ally: All Star New Year" (Fri., 8:00 - 9:00 p.m.) ranked as the week's #1 TV telecast in Kids 2-11 (2.9 million/7.3 rating), Kids 6-11 (2.3 million/9.9 rating) and Tweens 9-14 (2.0 million/8.4 rating), and cable TV's #1 scripted telecast in Total Viewers (4.8 million).

· Sunday's world television premiere of "The Secret of Wings" (7:00 - 8:20 p.m.) was the week's #2 TV telecast in Kids 6-11 (1.8 million/7.5 rating) and Tweens 9-14 (1.4 million/5.8 rating), and placed among the Top 5 scripted cable TV telecasts in Total Viewers (4.3 million).

· Disney Channel aired the Top 6 TV Telecasts in Kids 6-11 (below), and 8 of the Top 10 overall:

· Disney Channel held the Top 6 TV Telecasts in Tweens (below), and 14 of the Top 15 overall:

[Source: NTI, U.S. ratings. Week of 12/3/12-12/9/12: Live + Same Day; 2012 to date: 12/26/11-12/9/12, most current.

  [december 2012]  


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