or


[01/08/13 - 01:26 PM]
Successful Holiday Programming Events and Slate of Network Movie Premieres Drive Strong New Year Start for The Hub TV Network
The Hub spins the numbers for the week of December 31-January 6.

[via press release from The Hub]

SUCCESSFUL HOLIDAY PROGRAMMING EVENTS AND SLATE OF NETWORK MOVIE PREMIERES DRIVE STRONG NEW YEAR START FOR THE HUB TV NETWORK

Week Powered by Marathons Including "My Little Pony Friendship is Magic," "Pound Puppies," and Network Movie Premieres Including "Ice Age," "Nightmare Before Christmas" and Superman and Batman Feature Films

LOS ANGELES - The Hub TV Network got a solid jumpstart on the New Year with strong performances of series holiday marathons and Hub TV Network premieres of multiple movies that collectively delivered significant year-over-year audience growth for the week of December 31, 2012 - January 6, 2013.

Successful New Year's Day marathons of its hit series "My Little Pony Friendship is Magic" and Pound Puppies" kicked off a week that also included outstanding audience deliveries for the powerful Saturday morning block of "My Little Pony Friendship is Magic" and the new hit series "Littlest Pet Shop." "My Little Pony Friendship is Magic," "Littlest Pet Shop" and Pound Puppies" are produced by Hasbro Studios.

The week was also driven by Hub TV premieres of a slate of popular feature films including Open Season, Ice Age, The Nightmare Before Christmas, Superman III, Batman Returns and Batman & Robin.

For the week in Total Day, The Hub earned significant year-to-year delivery gains across all key target demographics including Kids 2-11 (+63%), Kids 6-11 (+56%), Women 18-49 (+69%), Adults 18-49 (+50%), Persons 2+ (+67%) and Households (+52%).

In Prime (Monday - Sunday, 8-11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+26%), Kids 6-11 (+8%), Women 18-49 (+41%), Adults 18-49 (+37%), Persons 2+ (+46%) and Households (+42%).

Weekly Highlights (all times ET)

Daypart Performance

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+63%, 57,000), Kids 6-11 (+56%, 28,000), Women 18-49 (+69%, 27,000), Adults 18-49 (+50%, 48,000), Persons 2+ (+67%, 140,000) and Households (+52%, 94,000).

· In Prime (Monday - Sunday, 8-11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+26%, 43,000), Kids 6-11 (+8%, 27,000), Women 18-49 (+41%, 31,000), Adults 18-49 (+37%, 59,000), Persons 2+ (+46%, 165,000) and Households (+42%, 109,000).

Program Performance

· The New Year's Day-long "Puppies, Pony and Premiere Movies" event (Tuesday, 6 a.m.-10 p.m.), earned year-to-year delivery gains among Kids 2-11 (+214%, 113,000), Kids 6-11 (+212%, 53,000), Women 18-49 (+317%, 50,000), Adults 18-49 (+221% 90,000), Persons 2+ (+220%, 266,000) and Households (+114%, 158,000).

· "Pound Puppies" and "My Little Pony: Friendship Is Magic" (6 a.m.-4 p.m.) earned year-to-year delivery gains among Kids 2-11 (+159%, 88,000), Kids 6-11 (+200%, 39,000), Women 18-49 (+271%, 26,000), Adults 18-49 (+236% 47,000), Persons 2+ (+178%, 164,000) and Households (+68%, 96,000).

· The block of Hub TV Network premieres featuring "Open Season", "Ice Age" and "The Nightmare Before Christmas" (4-10 p.m.) earned year-to-year delivery gains among Kids 2-11 (+280%, 156,000), Kids 6-11 (+213%, 75,000), Women 18-49 (+350%, 90,000), Adults 18-49 (+212% 162,000), Persons 2+ (+250%, 437,000) and Households (+157%, 260,000).

· A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+594%, 229,000), Kids 6-11 (+507%, 91,000), Women 18-49 (+200%, 39,000), Adults 18-49 (+393%, 69,000), Persons 2+ (+604%, 338,000) and Households (+393%, 222,000).

· Saturday's power block of "My Little Pony Friendship is Magic" and "Littlest Pet Shop" (10 a.m. - Noon) earned year-to-year delivery gains among Kids 2-11 (+93%, 137,000), Kids 6-11 (+179%, 67,000), Women 18-49 (+14%, 32,000), Adults 18-49 (+14%, 49,000), Persons 2+ (+74%, 218,000) and Households (+93%, 160,000).

· The network premiere of "Batman & Robin" (Sunday, 4:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+21%, 88,000), Kids 6-11 (+4%, 50,000), Women 18-49 (+49%, 58,000), Adults 18-49 (+37% 96,000), Persons 2+ (+41%, 221,000) and Households (+65%, 177,000).

· The network premiere of "Superman III" (Saturday, 9 p.m.) earned year-to-year delivery gains among Kids 2-11 (+46%, 35,000), Women 18-49 (+185%, 37,000), Adults 18-49 (+126% 86,000), Persons 2+ (+123%, 181,000) and Households (+97%, 122,000).

(Source: The Nielsen Company, program based dayparts, most current, 12/31/12-1/6/13 vs. 1/2/12-1/8/12, growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 70 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [january 2013]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.

[07/31/15 - 08:40 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot Since May
NBC spins the numbers for Thursday, July 30.

[07/31/15 - 08:39 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Keep CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[07/31/15 - 07:00 AM]
Original Reporting Fuels Television Year-to-Date Audience Growth and Solid Key News Demo Performances for All CBS News Broadcasts
CBS spins the numbers for the week of July 20-26.

[07/30/15 - 06:57 PM]
Disney's "Descendants" Garners Over One Million Views on the WATCH Disney Channel App Ahead of Its Television Premiere Tomorrow
Disney Channel spins its digital numbers to date.

[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.

[07/29/15 - 08:40 AM]
"Talent" and "Hollywood Game Night" Are the #1-2 Shows of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, July 28.

[07/29/15 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Stays on Top with "America's Got Talent"
Plus: "Zoo" on CBS rises to match its series high among adults 18-49.

[07/29/15 - 08:27 AM]
ABC's "Extreme Weight Loss" Builds 17% in Adults 18-49 and Spikes to Equal Season Highs in Adults 18-34 and Women 18-34
ABC spins the numbers for Tuesday, July 28.