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[01/09/13 - 10:09 AM]
ABC Family's "Switched at Birth" Returns as Monday's #1 Scripted Cable TV Telecast in Females 12-34
ABC Family spins the numbers for Monday, January 7.

[via press release from ABC Family]

Ratings Highlights for Monday, January 7, 2013 Final National Ratings

"Switched at Birth" is Monday's #1 Scripted Cable Telecast in Females 12-34 And the #1 Scripted Cable Telecast at 8PM in Adults 18-49 and Women 18-49, Outperforming Recent Season Averages in Target Demographics

"Bunheads" Ranks as Cable TV's #1 Scripted Telecast at 9PM in Females 12-34

"Switched at Birth" (8:00 - 9:00 p.m.)

In its Season 2 winter premiere against an extremely heightened competitive environment, "Switched at Birth" ranked as Monday's #1 scripted cable TV telecast in Females 12-34 (773,000/1.7 rating), the #1 scripted TV telecast for the entire day in Female Teens (332,000/2.8 rating), and was the #1 scripted cable TV telecast at 8 o'clock in Adults 18-34 (517,000/0.8 rating), Women 18-34 (441,000/1.3 rating), Adults 18-49 (882,000/0.7 rating) and Women 18-49 (738,000/1.2 rating).

· Despite the ultra-competitive landscape, "Switched at Birth" registered gains over its prior season in target demos, including by 6% in Total Viewers (1.7 million vs. 1.6 million), by 3% in Women 18-34 (441,000 vs. 429,000), by 6% in Women 18-49 (738,000 vs. 696,000), by 3% in Viewers 12-34 (866,000 vs. 837,000) and by 10% in Females 12-34 (773,000 vs. 704,000).

"Bunheads" (9:00 - 10:00 p.m.)

In its winter return, "Bunheads" qualified as the #1 scripted cable TV telecast at 9 p.m. in Females 12-34 (470,000), and was the #2 scripted cable TV telecast in Women 18-34 (305,000) and Women 18-49 (507,000), retaining nearly 100% of its summer season audience in the key demos (91% - 96%).

Source: NTI, 1/7/13, U.S. ratings, Live + Same Day. "SAB" prior season: 9/3/12-10/22/12; "BH" summer season: 6/22/12-8/20/12.





  [january 2013]  
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· BUNHEADS (ABC FAMILY)
· SWITCHED AT BIRTH (ABC FAMILY)





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