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[01/27/13 - 11:43 AM]
Saturday's Broadcast Ratings: UFC Sparks FOX to Demo Victory
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for saturday, january 26, 2013)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (3.766 million viewers, #2; adults 18-49: 1.8, #1) was the top demo draw on Saturday with its coverage of "UFC on FOX 6" (3.766 million viewers, #4; adults 18-49: 1.8, #1).

ABC (2.591 million viewers, #4; adults 18-49: 0.8, #2) then claimed the silver with rebroadcasts of "The Taste" (2.131 million viewers, #7; adults 18-49: 0.7, #T4) and "20/20" (3.514 million viewers, #5; adults 18-49: 0.9, #3).

Next up was CBS (4.704 million viewers, #1; adults 18-49: 0.7, #3) with encores of "NCIS: Los Angeles" (3.979 million viewers, #3; adults 18-49: 0.5, #T6) and "48 Hours" (4.851 million viewers, #2; adults 18-49: 0.7, #T4) plus a new "48 Hours" (5.283 million viewers, #1; adults 18-49: 1.0, #2).

And finally, coverage of the "U.S. Figure Skating Championships" (3.403 million viewers, #6; adults 18-49: 0.5, #T6) on NBC (3.403 million viewers, #3; adults 18-49: 0.5, #4) rounded out the night.

In late-night metered market ratings (via NBC's press release):

* "Saturday Night Live," with host Adam Levine and musical guest Kendrick Lamar (5.0/12 in metered-market households), dominated its time period. "SNL" scored the #1 rating of the night among ABC, CBS, NBC and Fox in metered-market households, topping all primetime telecasts on those networks.

* In the 25 markets with Local People Meters, last night's "Saturday Night Live" averaged a 2.8 rating, 12 share in adults 18-49. "SNL" delivered the top rating of the night among ABC, CBS, NBC and Fox in the Local People Meters, out-rating all primetime programming on those networks.

* In the Local People Meters, "Saturday Night Live" matched its highest adult 18-49 rating since November 3 (with a telecast hosted by Louis C.K. with musical guest fun, 3.0).


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/28/12):

FOX (4.37 million viewers, #2; adults 18-49: 2.2, #1) snagged the top spot on Saturday with its coverage of "UFC on FOX 2" (4.37 million viewers, #3; adults 18-49: 2.2, #1). Said numbers were down a few ticks from "UFC on FOX 1" (4.62 million viewers; adults 18-49: 2.4) on 11/12/11.

The silver then went to ABC (3.21 million viewers, #4; adults 18-49: 1.0, #2) with encores of "Winter Wipeout" (4.04 million viewers, #5; adults 18-49: 1.1, #3) and "Blades of Glory" (2.80 million viewers, #8; adults 18-49: 0.9, #T4).

Next up was CBS (4.82 million viewers, #1; adults 18-49: 0.9, #3) with repeats of "Rules of Engagement" (2.60 million viewers, #9; adults 18-49: 0.6, #T7), "Mike & Molly" (3.01 million viewers, #7; adults 18-49: 0.7, #6) and "CSI: Crime Scene Investigation" (5.14 million viewers, #2; adults 18-49: 0.9, #T4) followed by a new "48 Hours Mystery" (6.52 million viewers, #1; adults 18-49: 1.3, #2).

And finally, a rebroadcast of "Harry's Law" (4.09 million viewers, #4; adults 18-49: 0.4, #9) led into coverage of "The U.S. Figure Skating Championships" (3.71 million viewers, #6; adults 18-49: 0.6, #T7) on NBC (3.84 million viewers, #3; adults 18-49: 0.5, #4).

In late-night metered market ratings (via NBC's press release):

An encore telecast of "Saturday Night Live" (3.6/9 in metered-market households) with host Jimmy Fallon and musical guest Michael Bublé, dominated its time period. In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 1.8 rating, 8 share in adults 18-49.

Source: Nielsen Media Research





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